Kombucha Market Size, Share & Trends Analysis Report By Product (Hard, Conventional), By Distribution Channel (On-trade, Off-trade), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2025

The global kombucha market size is expected to reach USD 9.09 billion by 2030, registering a CAGR of 13.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market has reported rapid growth in recent years and has caught consumers' attention recently, as kombucha is considered to be a functional beverage. Growing consumer awareness of functional beverages has escalated the demand for kombucha. The product has grown into a commercial product in the U.S. and several companies are producing it, and the variety of kombuchas is increasing rapidly.

Kombucha has gained immense popularity in recent times due to various associated health benefits. The therapeutic effects of this beverage are thought to be derived from its chemical composition, mainly the polyphenols and secondary metabolites, which are produced during fermentation. Kombucha is considered a potential beverage and has replaced the consumption of carbonated beverages due to its possession of health benefits and therapeutic properties. The product has gained popularity in the U.S., China, Russia, Germany, and the Middle Eastern countries, and is produced on a large scale for consumption.

The conventional kombucha segment accounted for the dominant share of the global revenue in 2021. The growing availability of conventional kombucha in flavors of fruits and herbs, such as ginger, lemon, blueberry, raspberry, strawberry, lime, mint, and mango, is driving the product demand. With the current trend of growing cannabidiol (CBD) application in the U.S. food industry, some market players are launching CBD-infused kombucha in the market, thus driving the product demand.

The off-trade segment is expected to grow with a higher CAGR during the forecast period. Several brands are using proprietary filtration and encapsulation technologies that allow probiotic bacteria to survive pasteurization and survive at room temperatures, to make it suitable for kombucha to be kept on non-refrigerated shelves in supermarkets. These technologies are being employed by non-alcoholic (less than 5% alcohol) and alcoholic kombuchas like Flying Embers to make products sustain for a more extended period.

The market for kombucha is highly competitive and dominated by large multinational manufacturing companies. These companies face intense competition, especially from the top players in the kombucha industry, as they have a large consumer base, strong brand recognition, and vast distribution networks.

Kombucha Market Report Highlights:

Conventional kombucha accounted for a dominant share of 91.6% of the global revenue in 2024. The hard segment is expected to grow at a CAGR of 18.0% during the forecast period.
Sales of kombucha through off-trade channels are expected to grow at a CAGR of 15.4% from 2025 to 2030. Sales of kombucha through on-trade channels accounted for a revenue share of 59.0% in the global kombucha market in 2024 and are expected to maintain its dominance during the forecast period.
North America made the largest contribution to the market in 2024, with 44.1% of the revenue share. The kombucha market in the U.S. is projected to grow at a CAGR of 13.6% from 2025 to 2030.
The kombucha market in Asia Pacific is projected to grow at a CAGR of 14.4% from 2025 to 2030. The Asia Pacific region has been witnessing a significant surge in demand for kombucha, fueled by shifting consumer lifestyles, higher disposable incomes, and an increasing focus on health and wellness.

Product Code: GVR-1-68038-250-1

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook

Chapter 3. Kombucha Market Variables, Trends & Scope

3.1. Market Introduction
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Sales Channel Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
3.6. Market Entry Strategies
3.7. Kombucha Retail Pricing Analysis by Country, 2024 (USD)

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
- 4.1.1. By Age
- 4.1.2. By Gender
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Kombucha Market: Product Estimates & Trend Analysis

5.1. Product Movement Analysis & Market Share, 2024 & 2030
5.2. Hard
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Conventional
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Kombucha Market: Distribution Channel Estimates & Trend Analysis

6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. Off-trade
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. On-trade
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Kombucha Market: Regional Estimates & Trend Analysis

7.1. Regional Movement Analysis & Market Share, 2024 & 2030
7.2. Regional Movement Analysis & Market Share, 2024 & 2030
7.3. North America
- 7.3.1. U.S.
  - 7.3.1.1. Key country dynamics
  - 7.3.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Canada
  - 7.3.2.1. Key country dynamics
  - 7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Mexico
  - 7.3.3.1. Key country dynamics
  - 7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Europe
- 7.4.1. Germany
  - 7.4.1.1. Key country dynamics
  - 7.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.2. UK
  - 7.4.2.1. Key country dynamics
  - 7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.3. France
  - 7.4.3.1. Key country dynamics
  - 7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.4. Italy
  - 7.4.4.1. Key country dynamics
  - 7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.5. Spain
  - 7.4.5.1. Key country dynamics
  - 7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Asia Pacific
- 7.5.1. China
  - 7.5.1.1. Key country dynamics
  - 7.5.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.5.2. Japan
  - 7.5.2.1. Key country dynamics
  - 7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.5.3. India
  - 7.5.3.1. Key country dynamics
  - 7.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.5.4. Australia
  - 7.5.4.1. Key country dynamics
  - 7.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Latin America
- 7.6.1. Brazil
  - 7.6.1.1. Key country dynamics
  - 7.6.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.2. Argentina
  - 7.6.2.1. Key country dynamics
  - 7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.7. Middle East & Africa
- 7.7.1. South Africa
  - 7.7.1.1. Key country dynamics
  - 7.7.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.7.2. UAE
  - 7.7.2.1. Key country dynamics
  - 7.7.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. GT's Living Foods
- 8.9.2. Kobenhavn Kombucha
- 8.9.3. Remedy Drinks
- 8.9.4. GO Kombucha
- 8.9.5. Laesk
- 8.9.6. Lo Bros
- 8.9.7. VIGO KOMBUCHA
- 8.9.8. Brothers and Sisters
- 8.9.9. BB Kombucha
- 8.9.10. MOMO KOMBUCHA
- 8.9.11. Real Kombucha
- 8.9.12. Equinox Kombucha

Product Code: GVR-1-68038-250-1

List of Tables

1. Global kombucha market - Key market driver analysis
2. Global kombucha market - Key market restraint analysis
3. Global kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
4. Global kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
5. Global kombucha market revenue estimates and forecast by Region, 2018 - 2030 (USD Million)
6. North America kombucha market revenue estimates and forecast by country, 2018 - 2030 (USD Million)
7. U.S. macro-economic outlay
8. U.S. Europe kombucha market estimates and forecast, 2018 - 2030 (USD Million)
9. U.S. kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
10. U.S. kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
11. Canada macro-economic outlay
12. Canada Europe kombucha market estimates and forecast, 2018 - 2030 (USD Million)
13. Canada kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
14. Canada kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
15. Mexico macro-economic outlay
16. Mexico Europe kombucha market estimates and forecast, 2018 - 2030 (USD Million)
17. Mexico kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
18. Mexico kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
19. Europe kombucha market estimates and forecast, 2018 - 2030 (USD Million)
20. UK macro-economic outlay
21. UK kombucha market estimates and forecast, 2018 - 2030 (USD Million)
22. UK kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
23. UK kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
24. Germany macro-economic outlay
25. Germany kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
26. Germany kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
27. France macro-economic outlay
28. France kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
29. France kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
30. Italy macro-economic outlay
31. Italy kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
32. Italy kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
33. Spain macro-economic outlay
34. Spain kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
35. Spain kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
36. Asia Pacific kombucha market estimates and forecast, 2018 - 2030 (USD Million)
37. China macro-economic outlay
38. China kombucha market estimates and forecast, 2018 - 2030 (USD Million)
39. China kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
40. China kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
41. India macro-economic outlay
42. India kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
43. India kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
44. Japan macro-economic outlay
45. Japan kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
46. Japan kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
47. Australia macro-economic outlay
48. Australia kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
49. Australia kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
50. Latin America kombucha market estimates and forecast, 2018 - 2030 (USD Million)
51. Brazil macro-economic outlay
52. Brazil kombucha market estimates and forecast, 2018 - 2030 (USD Million)
53. Brazil kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
54. Brazil kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
55. Argentina macro-economic outlay
56. Argentina kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
57. Argentina kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
58. Middle East & Africa kombucha market estimates and forecast, 2018 - 2030 (USD Million)
59. South Africa macro-economic outlay
60. South Africa kombucha market estimates and forecast, 2018 - 2030 (USD Million)
61. South Africa kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
62. South Africa kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
63. UAE macro-economic outlay
64. UAE kombucha market estimates and forecast, 2018 - 2030 (USD Million)
65. UAE kombucha market estimates and forecast by product 2018 - 2030 (USD Million)
66. UAE kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)

List of Figures

1. Kombucha market snapshot
2. Kombucha market segmentation & scope
3. Kombucha market penetration & growth prospect mapping
4. Kombucha market value chain analysis
5. Kombucha market dynamics
6. Kombucha market Porter's Five Forces analysis
7. Kombucha market: Product movement analysis, 2023 & 2030 (%)
8. Hard kombucha market estimates and forecast, 2018 - 2030 (USD Million)
9. Conventional kombucha market estimates and forecast, 2018 - 2030 (USD Million)
10. Kombucha market: Distribution channel movement analysis, 2023 & 2030 (%)
11. Kombucha market estimates and forecast, through off-trade, 2018 - 2030 (USD Million)
12. Kombucha market estimates and forecast, through on-trade, 2018-2030 (USD Million)
13. North America kombucha market estimates and forecast, 2018 - 2030 (USD Million)
14. U.S. kombucha market estimates and forecast, 2018 - 2030 (USD Million)
15. Canada kombucha market estimates and forecast, 2018 - 2030 (USD Million)
16. Mexico kombucha market estimates and forecast, 2018 - 2030 (USD Million)
17. Europe kombucha market estimates and forecast, 2018 - 2030 (USD Million)
18. Germany kombucha market estimates and forecast, 2018 - 2030 (USD Million)
19. UK kombucha market estimates and forecast, 2018 - 2030 (USD Million)
20. Spain kombucha market estimates and forecast, 2018 - 2030 (USD Million)
21. Italy kombucha market estimates and forecast, 2018 - 2030 (USD Million)
22. France kombucha market estimates and forecast, 2018 - 2030 (USD Million)
23. Asia Pacific kombucha market estimates and forecast, 2018 - 2030 (USD Million)
24. China kombucha market estimates and forecast, 2018 - 2030 (USD Million)
25. India kombucha market estimates and forecast, 2018 - 2030 (USD Million)
26. Japan kombucha market estimates and forecast, 2018 - 2030 (USD Million)
27. Australia kombucha market estimates and forecast, 2018 - 2030 (USD Million)
28. Latin America kombucha market estimates and forecast, 2018 - 2030 (USD Million)
29. Brazil kombucha market estimates and forecast, 2018 - 2030 (USD Million)
30. Argentina kombucha market estimates and forecast, 2018 - 2030 (USD Million)
31. Middle East & Africa kombucha market estimates and forecast, 2018 - 2030 (USD Million)
32. South Africa kombucha market estimates and forecast, 2018 - 2030 (USD Million)
33. UAE kombucha market estimates and forecast, 2018 - 2030 (USD Million)

Kombucha Market Size, Share & Trends Analysis Report By Product (Hard, Conventional), By Distribution Channel (On-trade, Off-trade), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Kombucha Market Growth & Trends:

Kombucha Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Kombucha Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Kombucha Market: Product Estimates & Trend Analysis

Chapter 6. Kombucha Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Kombucha Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Analysis

List of Tables

List of Figures