Pretzel Market Size, Share & Trends Analysis Report By Product (Salted, Unsalted, Flavored), By Type (Hard, Soft), By Distribution Channel (Supermarket & Hypermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

PUBLISHED: April 11, 2025

PAGES: 80 Pages

DELIVERY TIME: 2-10 business days

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The global pretzel market size was estimated at USD 7.16 billion in 2024 and is projected to grow at a CAGR of 3.1% from 2025 to 2030. The market growth is driven by several key factors that reflect evolving consumer preferences, lifestyle changes, and industry innovations. One of the primary reasons for this growth is the rising demand for healthy and convenient snacks. Consumers are increasingly seeking more nutritious snack options due to rising concerns about obesity and related health issues.

Pretzels are perceived as a healthier alternative to traditional snacks because they are low in fat and cholesterol, high in fiber, and often fortified with essential nutrients like iron and niacin. This aligns with the growing preference for convenient, on-the-go snacks that cater to busy lifestyles, especially among younger demographics.

Manufacturers continuously innovate by introducing new flavors, shapes, and sizes of pretzels to attract a broader audience. Options such as gluten-free, organic, vegan, and gourmet pretzels have gained popularity among health-conscious consumers. In addition, unique offerings like sweet or savory variations and premium snacks have expanded the appeal of pretzels across different consumer segments. This diversification not only enhances the product's appeal but also helps in retaining existing customers while attracting new ones.

The expansion of retail and e-commerce channels has also played a significant role in the growth of the pretzel industry. The global retail sector's growth, coupled with the rise of e-commerce platforms, has made pretzels more accessible to consumers worldwide. Online sales channels provide convenience and a wider variety of products, which has significantly boosted market penetration. This trend is particularly noticeable in developing regions where digitalization rapidly transforms shopping habits. Consumers can now easily browse and purchase pretzels from the comfort of their homes, which has increased sales and expanded the market reach.

Urbanization and increasing disposable income have led to shifts in consumer behavior, with more people opting for premium snacks like pretzels. In developing regions, middle-class populations are becoming more health-conscious and willing to spend on nutritious food options. This trend has created new growth opportunities for the pretzel industry. As consumers become more affluent, they are more likely to seek out high-quality snacks that offer taste and nutritional benefits, further driving the demand for pretzels.

The expanding food service industry, including restaurants, cafes, and cinemas, has also increased the demand for pretzels. Pretzels are often paired with beverages like craft beer or offered as quick snacks. Moreover, the influence of Western cuisines in global markets has further popularized pretzels as a versatile snack option. This integration into various dining experiences has helped increase visibility and appeal, making pretzels a staple in many food service establishments.

Sustainability trends and technological advancements shape the industry as companies adopt eco-friendly packaging solutions and clean-label practices to meet consumer demands for environmentally responsible products. Moreover, advancements in digitalization-such as artificial intelligence in production processes-enhance supply chain efficiency and product quality, helping manufacturers cater to growing demand while maintaining profitability. These efforts not only contribute to the market's growth but also ensure its sustainability in the long term. In summary, the market's growth is fueled by a combination of health-conscious consumer behavior, innovation in product offerings, improved accessibility through retail and online channels, lifestyle changes, and sustainability efforts. These factors collectively create a favorable outlook for the market's continued expansion globally.

Global Pretzel Market Report Segmentation

This report forecasts revenue growth globally, regionally, and country-wide and analyzes the latest industry trends and opportunities in each sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the global pretzel market report by material type, type, distribution channel, and region.

Product Outlook (Revenue, USD Million, 2018 - 2030)
Salted
Unsalted
Flavored
Type Outlook (Revenue, USD Million, 2018 - 2030)
Hard
Soft
Distribution Outlook (Revenue, USD Million, 2018 - 2030)
Supermarket & Hypermarkets
Specialty Stores
Online
Others
Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
Central & South America
- Brazil
Middle East & Africa
- UAE

Product Code: GVR-4-68040-552-9

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Material Type Outlook
2.3. Type Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Landscape Outlook

Chapter 3. Pretzel Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales Channel Analysis
- 3.3.4. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. Pretzel Market: Product Estimates & Trend Analysis

4.1. Pretzel Market by Product Type : Key Takeaways
4.2. Pretzel Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 4.3.1. Salted
  - 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.2. Unsalted
  - 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.3. Flavored
  - 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Pretzel Market: Type Estimates & Trend Analysis

5.1. Pretzel Market, by Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Million)
- 5.3.1. Hard
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Soft
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Pretzel Market: Distribution Estimates & Trend Analysis

6.1. Pretzel Market, by Distribution: Key Takeaways
6.2. Distribution Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution, 2018 - 2030 (USD Million)
- 6.3.1. Supermarket & Hypermarket
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Specialty Stores
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Online
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Pretzel Market: Regional Estimates & Trend Analysis

7.1. Pretzel Market: Regional Outlook
7.2. Regional Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. Germany
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. UK
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. Japan
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. India
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia & New Zealand
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Central & South America
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. UAE
    - 7.3.5.2.1. Key country dynamics

Chapter 8. Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. PepsiCo, Inc.
- 8.9.2. Utz Brands
- 8.9.3. The Campbell Soup Company
- 8.9.4. J&J Snack Foods
- 8.9.5. Mr. Pretzels
- 8.9.6. Focus Brands
- 8.9.7. Pretzels Inc.
- 8.9.8. Intersnack Group GmbH & Co.
- 8.9.9. Old Dutch Foods
- 8.9.10. Conagra Foods
- 8.9.11. General Mills Inc.
- 8.9.12. Herr Foods Inc.
- 8.9.13. Mars Inc.
- 8.9.14. Wetzel's Pretzels
- 8.9.15. Wise Foods

Product Code: GVR-4-68040-552-9

List of Tables

Table 1 Pretzel market - Key market driver analysis
Table 2 Pretzel market - Key market restraint analysis
Table 3 Pretzel market estimates & forecast, by product (USD Billion)
Table 4 Pretzel market estimates & forecast, by type (USD Billion)
Table 5 Pretzel market estimates & forecast, by distribution channel (USD Billion)
Table 6 North America Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 7 North America Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 8 North America Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 9 U.S. macro-economic outlay
Table 10 U.S. Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 11 U.S. Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 12 U.S. Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 13 Canada macro-economic outlay
Table 14 Canada Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 15 Canada Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 16 Canada Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 17 Mexico macro-economic outlay
Table 18 Mexico Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 19 Mexico Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 20 Mexico Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 21 Europe Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 22 Europe Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 23 Europe Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 24 Germany macro-economic outlay
Table 25 Germany Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 26 Germany Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 27 Germany Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 28 UK macro-economic outlay
Table 29 UK Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 30 UK Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 31 UK Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 32 France macro-economic outlay
Table 33 France Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 34 France Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 35 France Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 36 Italy macro-economic outlay
Table 37 Italy Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 38 Italy Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 39 Italy Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 40 Spain macro-economic outlay
Table 41 Spain Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 42 Spain Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 43 Spain Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 44 Asia Pacific Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 45 Asia Pacific Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 46 Asia Pacific Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 47 China macro-economic outlay
Table 48 China Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 49 China Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 50 China Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 51 Japan macro-economic outlay
Table 52 Japan Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 53 Japan Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 54 Japan Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 55 India macro-economic outlay
Table 56 India Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 57 India Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 58 India Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 59 Australia macro-economic outlay
Table 60 New Zealand macro-economic outlay
Table 61 Australia & New Zealand Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 62 Australia & New Zealand Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 63 Australia & New Zealand Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 64 South Korea macro-economic outlay
Table 65 South Korea Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 66 South Korea Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 67 South Korea Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 68 Central & South America Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 69 Central & South America Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 70 Central & South America Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 71 Brazil macro-economic outlay
Table 72 Brazil Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 73 Brazil Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 74 Brazil Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 75 Middle East & Africa Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 76 Middle East & Africa Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 77 Middle East & Africa Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 78 UAE macro-economic outlay
Table 79 UAE Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Table 80 UAE Pretzel market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
Table 81 UAE Pretzel market revenue estimates and forecast by type, 2018 - 2030 (USD Billion)
Table 82 Recent developments & impact analysis, by key market participants
Table 83 Company market share, 2023
Table 84 Company heat map analysis
Table 85 Companies undergoing key strategies

List of Figures

Fig. 1 Pretzel market segmentation
Fig. 2 Primary research pattern
Fig. 3 Primary research approaches
Fig. 4 Primary research process
Fig. 5 Market snapshot
Fig. 6 Product snapshot
Fig. 7 Packaging snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Pretzel market size, 2018 to 2030 (USD Billion)
Fig. 11 Pretzel market: Penetration & growth prospect mapping
Fig. 12 Pretzel market: Value chain analysis
Fig. 13 Pretzel market: Profit margin analysis
Fig. 14 Pretzel market: Market dynamics
Fig. 15 Pretzel market: Porter's five forces analysis
Fig. 16 Pretzel market, by product: Key Takeaways
Fig. 17 Pretzel market: Product movement analysis, 2024 & 2030 (%)
Fig. 18 Salted pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 19 Unsalted pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 20 Flavored pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 21 Pretzel market, by type: Key Takeaways
Fig. 22 Pretzel market: distribution movement analysis, 2024 & 2030 (%)
Fig. 23 Pretzel market: Regional outlook, 2024 & 2030, (USD Billion)
Fig. 24 Regional marketplace: Key takeaways
Fig. 25 North America Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 26 US Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 27 Canada Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 28 Mexico Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 29 Europe Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 30 UK Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 31 Germany Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 32 France Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 33 Italy Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 34 Spain Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 35 Asia Pacific Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 36 China Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 37 Japan Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 38 India Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 39 Australia & New Zealand Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 40 South Korea Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 41 Central & South America Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 42 Brazil Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 43 Middle East & Africa Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 44 UAE Pretzel market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 45 Key company categorization
Fig. 46 Company market share analysis, 2023
Fig. 47 Strategic framework of the Pretzel market