PUBLISHER: Grand View Research | PRODUCT CODE: 1726367
PUBLISHER: Grand View Research | PRODUCT CODE: 1726367
The North America retailer cooler market size is expected to reach USD 2.51 billion by 2030 and is projected to grow at a CAGR of 7.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increasing demand for retail coolers can be attributed to several reasons, such as a shift towards outdoor activities, higher disposable incomes, and a growing emphasis on family-oriented experiences. The rise in engagement in outdoor recreational activities in both the U.S. and Canada is also aiding in the growth of this market segment.
According to the Outdoor Industry Association, participation in camping and related outdoor activities reached record highs in 2023, with over 7.7 million Americans trying outdoor recreation for the first time. This rise in first-time and casual participants has fueled demand for functional, portable coolers that cater to day trips, weekend getaways, and short-term adventures. Consumers increasingly prioritize features like lightweight design, compact storage, and reasonable insulation, especially in budget and mid-tier segments. As a result, retailers are expanding product offerings to include coolers with varied capacity, durability, and ergonomic design.
Simultaneously, technological innovation and consumer preference for performance-driven products are boosting the premium cooler segment. High-end coolers equipped with advanced features such as roto-molded construction, bear resistance, extended ice retention (5-10 days), and built-in accessories like cup holders and cutting boards are gaining popularity among serious campers, tailgaters, and off-grid enthusiasts.
Brands like YETI, RTIC, and Pelican continue to lead this segment, catering to both outdoor consumers and crossover users who utilize these coolers for road trips, boating, or backyard entertainment. This polarization in demand-between value-conscious buyers and performance-seeking consumers-indicates a maturing market with significant opportunities for customization, targeted marketing, and channel diversification.