PUBLISHER: Grand View Research | PRODUCT CODE: 1728001
PUBLISHER: Grand View Research | PRODUCT CODE: 1728001
The global fashion technology market size was valued at USD 239.65 billion in 2024 and is anticipated to grow at a CAGR of 6.3% from 2025 to 2030.The growth of the market is driven by the rapid adoption of AI-powered design and virtual try-on solutions and the growing popularity of sustainable and smart fabrics. AI and machine learning algorithms are transforming fashion design, trend forecasting, and personalized shopping experiences, enhancing customer engagement and operational efficiency. In addition, the demand for eco-friendly fashion has accelerated innovations in smart fabrics embedded with sensors and sustainable materials, supporting brands in meeting environmental goals.
The rise of e-commerce platforms and digital transformation has significantly accelerated the growth of the fashion technology industry. Online retailers leverage advanced technologies such as augmented reality (AR), virtual reality (VR), and AI-powered recommendation systems to enhance the customer shopping experience. Virtual fitting rooms, personalized style suggestions, and real-time product visualization enable consumers to make informed purchasing decisions, driving sales and customer satisfaction.
Consumers increasingly seek personalized shopping experiences, driving the adoption of fashion technology solutions that offer customization. AI algorithms analyze consumer preferences and past purchases to recommend personalized designs, colors, and sizes. For instance, in March 2025, Google introduced AI-powered shopping tools, including Virtual Try-On for makeup and AI Vision Search to help users find clothing based on uploaded images. The tools enhance the shopping experience by providing personalized recommendations and realistic visualizations. These innovations aim to make online shopping more interactive and user-friendly.
The rise of rental fashion, resale platforms, and clothing subscription services is also driving demand for technology-enabled solutions that facilitate product tracking, authentication, and seamless logistics. AI-driven inventory management and blockchain authentication for second-hand luxury goods are ensuring trust and convenience in the circular fashion economy. Moreover, 3D printing and on-demand manufacturing enable brands to offer custom-made garments, reducing excess inventory and promoting sustainable consumption.
Global Fashion Technology Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the fashion technology market report based on product type, technology type, end-use, and region: