PUBLISHER: Grand View Research | PRODUCT CODE: 1728005
PUBLISHER: Grand View Research | PRODUCT CODE: 1728005
The global ready to drink coffee market size was estimated at USD 29.44 billion in 2024 and is projected to grow at a CAGR of 6.2% from 2025 to 2030. The market is expected to grow owing to factors such as increased adoption of coffee culture, lifestyle changes, busy schedules, which are increasing demand for ready-to-drink beverages, and a rise in health-conscious consumers. In addition, companies are constantly innovating the product by introducing new flavors to enhance its appeal to consumers across boundaries, which, in turn, are contributing to the market growth of RTD coffee.
Lifestyle changes, busy routines, and increased Western influence contribute to the growth of the market. These factors have augmented coffee culture adoption, contributing to market growth. This augmented adoption of the culture and high demand for coffee encourages companies and brands to serve cold beverages that appeal to most consumers. This growth in demand is further fueled by the evolution of e-commerce and social media platforms, which are attracting young consumers to ready-to-drink coffee. Moreover, due to the health benefits of coffee, such as its rich source of antioxidants and low-calorie alternatives, the category has attracted a rising number of health-conscious consumers, which helps in the market growth of RTD coffee.
The increasing population of millennials and Gen Z is a significant factor in the market growth of RTD coffee. According to the Qureos data published in August 2024, the Gen Z population represents nearly 32% of the global population. To meet the evolving needs and demands of young consumers, the brands are introducing ready-to-drink beverages in the market. For instance, according to the BeverageDaily article published in January 2023, Gen Z consumers are inclined towards ready-to-drink coffee compared to traditional hot brew coffee. Such rising evolution, coupled with high coffee consumption, is expected to boost market growth.
The evolving lifestyles and busy routine lifestyles have given rise to health-conscious consumers. This rise in health awareness has created an opportunity for companies to formulate healthy alternatives to the beverage, resulting in higher coffee consumption daily. For instance, according to Levista data published in February 2024, over 2.25 billion people consume coffee as it improves productivity and focus. In addition, the antioxidant in coffee enhances its consumption; for instance, according to the MedicineNet, Inc. data published in March 2023, coffee aids colon digestion, reducing the hazardous impact of carcinogenic compounds on colon tissue. Thus, the lifestyle changes and health benefits of coffee make it a suitable alternative for health-conscious consumers.
The market growth is expected to rise owing to factors such as increased health-conscious consumers, lifestyle changes, and a growing population of young consumers, thereby augmenting the demand for RTD coffee. The rising demand for coffee is encouraging companies to innovate coffee into attractive choices. The RTD coffee is available in the market with a wide array of options, including classic coffee, French vanilla variant, hazelnut coffee, and salted caramel, to name a few. The key players in the category are innovating and launching attractive new products to enhance their appeal to consumers. For instance, in July 2024, Starbucks Corporation launched a new ready-to-drink protein drink imbibed with coffee, attracting health-conscious consumers. The drink is available in scrumptious flavors, including caffe latte, chocolate mocha, and caramel hazelnut. Such product innovations are expected to strengthen the market growth in the RTD coffee category.
Global Ready To Drink Coffee Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global ready to drink coffee market report based on packaging, nature, distribution channel, and region.