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PUBLISHER: Grand View Research | PRODUCT CODE: 1728006
PUBLISHER: Grand View Research | PRODUCT CODE: 1728006
U.S. Luxury Candle Market Size, Share & Trends Analysis Report By Type (Scented, Non-Scented/Decorative), By Fragrance Type (Floral, Fruity & Citrus, Woody & Earthy), By Product (Votive, Container, Tapers), Wax Type, And Segment Forecasts, 2025 - 2030
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U.S. Luxury Candle Market Growth & Trends:
The U.S. luxury candle market size is expected to reach USD 315.5 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 11.5% from 2025 to 2030. A significant factor contributing to this growth is the increasing emphasis on wellness and self-care. Consumers are incorporating luxury candles into their daily routines to create calming environments that promote relaxation and mindfulness. This trend has gained momentum, particularly during the holiday season, when candles are used to enhance the ambiance of homes during colder months.
In addition, the shift towards eco-friendly products has influenced purchasing decisions. Many consumers now prefer candles made from natural waxes such as soy, beeswax, and coconut, which are perceived as healthier and more sustainable alternatives to traditional paraffin-based candles.
The luxury candle industry is experiencing a shift towards premiumization, with consumers prioritizing high-quality, sustainably sourced ingredients. Demand for candles made from natural waxes such as soy, coconut, and beeswax, combined with essential oils, is rising as people seek clean-burning, non-toxic options. Brands such as Diptyque and Jo Malone have responded by emphasizing ingredient transparency and artisanal craftsmanship, reinforcing their premium positioning. This focus on superior materials not only enhances the sensory experience but also appeals to discerning customers who value both quality and ethical sourcing.
Sustainability and natural ingredients are becoming non-negotiable factors for many consumers, especially Millennials and Gen Z, who are increasingly influencing purchasing trends. The Candle Association of America in 2023 reported that soy candle sales in the U.S. have grown by 15% in the two years, reflecting a broader shift towards eco-friendly products. In response, luxury candle brands are integrating natural waxes, wood wicks, and phthalate-free fragrances into their offerings. Consumers are now more informed than ever, demanding greater transparency in production processes, from ingredient sourcing to sustainable packaging.
The rise of personalization and customization in luxury candles has attracted a broader consumer base. Brands are offering bespoke options, allowing customers to select fragrances, vessel designs, and labels that reflect their individual tastes and preferences. This level of customization enhances the emotional connection between consumers and the products they purchase.
The growth of e-commerce platforms has also played a pivotal role in expanding market reach. Online retailers and social media platforms provide a convenient avenue for consumers to discover and purchase luxury candles, further driving market expansion.
U.S. Luxury Candle Market Report Highlights:
- Scented luxury candles dominated the overall U.S. luxury candle market in 2024. The demand for scented luxury candles in the U.S. is high due to a growing focus on self-care, wellness, and home ambiance. Consumers view candles as affordable indulgences that enhance mood and decor. Influencer culture and social media have also popularized luxury candle brands. In addition, remote work has increased time spent at home, driving demand for comforting, aromatic experiences that promote relaxation and a sense of luxury in everyday life.
- Floral luxury candles dominated the market in 2024. The demand for floral fragrance luxury candles is high in the U.S. due to their soothing, nostalgic, and mood-boosting qualities. Floral scents such as rose, lavender, and jasmine evoke nature, romance, and calm, aligning with wellness trends and self-care routines. Consumers seek elegant, uplifting home atmospheres, especially post-pandemic. In addition, floral fragrances are often associated with luxury and seasonal renewal, making them popular choices for gifts and personal indulgence.
- Demand for votive luxury candles in the U.S. are expected to grow significantly from 2025 to 2030 due to their compact size, affordability, and versatility in home decor. Consumers appreciate their ability to test premium scents before committing to larger candles. Ideal for creating cozy, intimate atmospheres, votive candles are popular for events, relaxation, and gifting. Their elegant packaging and association with mindfulness and ambiance make them a desirable addition to modern self-care and lifestyle routines.
- Demand for soy wax luxury candles accounted for a significant share in 2024. The growing consumer preference for natural, eco-friendly, and non-toxic products driving the demand. Soy wax burns cleaner and longer than paraffin, appealing to health-conscious buyers. Its renewable, biodegradable nature aligns with sustainability trends. In addition, soy wax holds fragrance well, enhancing scent quality in luxury candles. This combination of performance, safety, and environmental benefits drives strong demand among premium candle shoppers.
Product Code: GVR-4-68040-556-7
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. U.S. Luxury Candle Market: Industry Outlook
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption Trends
- 4.5. Observations & Recommendations
Chapter 5. U.S. Luxury Candle Market: Product Estimates & Trend Analysis
- 5.1. U.S. Luxury Candle Market,Type: Key Takeaways
- 5.2. Type Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Type, 2018 - 2030 (USD Million)
- 5.3.1. Scented
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Non-Scented/Decorative
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Scented
Chapter 6. U.S. Scented Luxury Candle Market: Fragrance Type Estimates & Trend Analysis
- 6.1. U.S. Scented Luxury Candle Market, By Fragrance Type: Key Takeaways
- 6.2. Fragrance Type Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Fragrance Type, 2018 - 2030 (USD Million)
- 6.3.1. Floral
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Fruity & Citrus
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Woody & Earthy
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Gourmand
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.5. Spicy & Warm
- 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.6. Herbal & Green
- 6.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.7. Blended
- 6.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.8. Others
- 6.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. Floral
Chapter 7. U.S. Luxury Candle Market: Product Estimates & Trend Analysis
- 7.1. U.S. Luxury Candle Market, By Product: Key Takeaways
- 7.2. Product Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 7.3.1. Votive
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Container
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Pillars
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Tapers
- 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Others
- 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1. Votive
Chapter 8. U.S. Luxury Candle Market: Wax Type Estimates & Trend Analysis
- 8.1. U.S. Luxury Candle Market, By Wax Type: Key Takeaways
- 8.2. Wax Type Movement Analysis & Market Share, 2024 & 2030
- 8.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 8.3.1. Paraffin
- 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. Soy Wax
- 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.3. Beeswax
- 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.4. Palm Wax
- 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.5. Others
- 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.1. Paraffin
Chapter 9. U.S. Luxury Candle Market: Competitive Analysis
- 9.1. Recent Developments & Impact Analysis, by Key Market Participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2024 (%)
- 9.7. Company Heat Map Analysis, 2024
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. Diptyque S.A.S.
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Portfolios
- 9.9.1.4. Strategic Initiatives
- 9.9.2. Yankee Candle Company, Inc.
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Portfolios
- 9.9.2.4. Strategic Initiatives
- 9.9.3. Boy Smells
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Portfolios
- 9.9.3.4. Strategic Initiatives
- 9.9.4. Loewe
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Portfolios
- 9.9.4.4. Strategic Initiatives
- 9.9.5. Tarvos Boutique
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Portfolios
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Bridgewater Candle Company
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Portfolios
- 9.9.6.4. Strategic Initiatives
- 9.9.7. L'OBJET
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Portfolios
- 9.9.7.4. Strategic Initiatives
- 9.9.8. Bath & Body Works
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Portfolios
- 9.9.8.4. Strategic Initiatives
- 9.9.9. Voluspa.
- 9.9.9.1. Company Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Product Portfolios
- 9.9.9.4. Strategic Initiatives
- 9.9.10. Le Labo
- 9.9.10.1. Company Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Product Portfolios
- 9.9.10.4. Strategic Initiatives
- 9.9.1. Diptyque S.A.S.
Product Code: GVR-4-68040-556-7
List of Tables
- Table 1 U.S. luxury candle market: Key market driver analysis
- Table 2 U.S. luxury candle market: Key market restraint analysis
- Table 3 U.S. luxury candle market estimates & forecast, by type (USD Million)
- Table 4 U.S. scented luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 5 U.S. non-scented/decorative luxury candles market estimates & forecast, 2018 - 2030 (USD Million)
- Table 6 U.S. luxury candle market estimates & forecast, by fragrance type (USD Million)
- Table 7 U.S. floral luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 8 U.S. fruity & citrus luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 9 U.S. woody & earthy luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 10 U.S. gourmand luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 11 U.S. spicy & warm luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 12 U.S. herbal & green luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 13 U.S. blended luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 14 U.S. other fragrances luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 15 U.S. luxury candle market estimates & forecast, by product (USD Million)
- Table 16 U.S. votive luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 17 U.S. container luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 18 U.S. pillars luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 19 U.S. tapers luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 20 U.S. other luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 21 U.S. luxury candle market estimates & forecast, by wax type (USD Million)
- Table 22 U.S. paraffin luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 23 U.S. soy wax luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 24 U.S. beeswax luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 25 U.S. palm wax luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Table 26 U.S. luxury candle market estimates & forecast, by other waxes, 2018 - 2030 (USD Million)
- Table 27 Recent developments & impact analysis, by key market participants
- Table 28 Company market share analysis, 2024 (%)
- Table 29 Company heat map analysis, 2024
- Table 30 Companies implementing key strategies
List of Figures
- Fig. 1 U.S. luxury candle market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Segment snapshot
- Fig. 8 Competitive landscape snapshot
- Fig. 9 Parent industry and U.S. luxury candle market size, 2024 (USD Million)
- Fig. 10 U.S. luxury candle market: Value chain analysis
- Fig. 11 U.S. luxury candle market: Dynamics
- Fig. 12 U.S. luxury candle market: Porter's five forces analysis
- Fig. 13 U.S. luxury candle market, by type: Key takeaways
- Fig. 14 U.S. luxury candle market: type movement analysis, 2024 & 2030 (%)
- Fig. 15 U.S. scented luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 16 U.S. non-scented/decorative luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 17 U.S. scented luxury candle market, by fragrance type: Key takeaways
- Fig. 18 U.S. scented luxury candle market: Fragrance type movement analysis, 2024 & 2030 (%)
- Fig. 19 U.S. floral luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 20 U.S. fruity & citrus luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 21 U.S. woody & earthy luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 22 U.S. gourmand luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 23 U.S. spicy & warm luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 24 U.S. herbal & green luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 25 U.S. blended luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 26 U.S. other fragrances luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 27 U.S. luxury candle market, by product: Key takeaways
- Fig. 28 U.S. luxury candle market: Product movement analysis, 2024 & 2030 (%)
- Fig. 29 U.S. votive luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 30 U.S. container luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 31 U.S. pillars luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 32 U.S. tapers luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 33 U.S. other luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 34 U.S. luxury candle market, by wax type: Key takeaways
- Fig. 35 U.S. luxury candle market: Wax type movement analysis, 2024 & 2030 (%)
- Fig. 36 U.S. paraffin luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 37 U.S. soy wax luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 38 U.S. beeswax luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 39 U.S. palm wax luxury candle market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 40 U.S. luxury candle market estimates & forecast, by other waxes, 2018 - 2030 (USD Million)
- Fig. 41 Key company categorization
- Fig. 42 Company market share analysis, 2024
- Fig. 43 Strategic framework of the U.S. luxury candle market
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