PUBLISHER: Grand View Research | PRODUCT CODE: 1728038
PUBLISHER: Grand View Research | PRODUCT CODE: 1728038
The U.S. dairy alternatives market size was valued at USD 7.27 billion in 2024 and is expected to grow at a CAGR of 12.0% from 2025 to 2030. The growing number of health-conscious consumers and the growing prevalence of lactose intolerance in the U.S. are primarily driving the market. In addition, the growing popularity of the vegan diet and an increased plant-based diet fuels the growth of the dairy alternative market in the U.S. According to the 2024 data published by the World Population Review, about 36% of the U.S. population is lactose intolerant. The growing availability of diverse products catering to diverse consumer preferences further surges growth in the U.S. market.
A growing number of health-conscious consumers are seeking alternatives to traditional dairy products that are lower in calories, fat, and cholesterol. According to data published by the United Health Foundation, about 36.9% of Americans reported having high cholesterol levels. Dairy alternatives such as almond milk, oat milk, and soy milk are seen as healthier choices for many individuals.
The rising prevalence of dairy allergies and lactose intolerance among the U.S. population fuels the dairy alternatives market. For instance, according to FARE (Food Allergy Research & Education) data, approximately 6.2 million Americans are allergic to milk. As a significant portion of the U.S. population is lactose intolerant or has a dairy allergy, the demand for dairy alternatives is rising in the U.S. In addition to allergies and lactose intolerance, the growing trend toward veganism and plant-based diets is a significant driver. Consumers are increasingly avoiding animal-based products for ethical, environmental, or health reasons. Dairy alternatives, especially plant-based milks and cheeses, are essential in meeting the dietary needs of people following a vegan lifestyle.
The rising health concerns, such as dairy allergies, intolerance to lactose, and growing health-conscious trends, are driving product innovation in the dairy alternatives industry. In addition, there is an increase in the popularity of dairy alternatives such as plant-based cheeses, ice creams, and yogurts. These innovations help meet the evolving tastes and preferences of consumers, further fueling the market's expansion. For instance, in January 2025, Organic Valley expanded its product line to oat-based creamers and launched organic oat-based creamers sourced from organic farms based in the U.S. The new creamers will be available across the U.S. and are available in 3 variants: Vanilla, caramel, oatmeal cookie, and cinnamon spice.
U.S. Dairy Alternatives Market Report Segmentation
This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the U.S. dairy alternatives market report on the basis of source, product, and distribution channel.