PUBLISHER: Grand View Research | PRODUCT CODE: 1728441
PUBLISHER: Grand View Research | PRODUCT CODE: 1728441
The global egg protein powder market size was estimated at USD 9.13 billion in 2024 and is expected to grow at a CAGR of 5.3% from 2025 to 2030. The robust growth of the nutraceuticals and dietary supplement industry has been a significant catalyst for the egg protein powder market. Egg protein powder has gained popularity as a dietary supplement due to its lactose-free nature and high bioavailability. Its effectiveness in muscle recovery, attributed to its low carbohydrate and fat content, makes it an attractive option for consumers. Increasing awareness about health and fitness has significantly contributed to the growth of the egg protein powder market.
Consumers, including athletes and fitness enthusiasts, increasingly seek protein-rich supplements to support muscle growth, recovery, and overall well-being. Egg protein powder, recognized as a convenient source of high-quality protein, aligns well with the preferences of health-conscious individuals. A Nutrisystem survey conducted in January 2022 revealed that 53% of 2,000 participants expressed weight loss goals for 2022, with an average target of 14 pounds. This growing awareness about health and fitness fosters an increased demand for egg protein powder as a nutritional supplement.
The growing demand for allergen-free and food-sensitivity solutions has benefited the egg protein powder market. As more consumers seek alternatives to common allergens such as dairy and soy, egg protein powder has emerged as a viable option. Its lactose-free nature makes it suitable for individuals with lactose intolerance or dairy allergies. This trend is expected to drive market growth in the forecast period, as more consumers look for protein sources that align with their dietary restrictions and sensitivities.
Leading companies in the egg protein powder market are focusing on developing innovative solutions to improve their products' nutritional profiles and sustainability. One such innovation is precision-fermented egg protein, a novel production method that utilizes fermentation techniques to create egg proteins without relying on traditional animal farming. Technological advancements are expected to drive market growth by providing more sustainable and ethically produced alternatives to conventional egg protein powders.
The versatility of egg protein powder has increased its adoption in various food applications, contributing to market growth. Its use in baking, confectionery, and processed foods has expanded due to its functional properties, such as emulsification, foaming, and binding. The growing demand for protein-enriched foods and beverages has also led to the incorporation of egg protein powder in a wide range of products, including bakery items, meat products, and ice creams. This diversification of applications is expected to continue driving market growth in the coming years.
The rise of digital marketing and e-commerce platforms has played a significant role in the growth of the egg protein powder market. These channels have made it easier for consumers to access information about the benefits of egg protein powder and purchase products conveniently. The ability to reach a wider audience through targeted online marketing campaigns has allowed manufacturers to educate consumers about the nutritional benefits of egg protein powder. In addition, the convenience of online shopping has made it easier for consumers to compare products, read reviews, and make informed purchasing decisions. This trend is expected to continue driving market growth as more consumers turn to online platforms for their nutritional supplement needs.
Global Egg Protein Powder Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global egg protein powder market report based on product, application, distribution channel, and region: