PUBLISHER: Grand View Research | PRODUCT CODE: 1728443
PUBLISHER: Grand View Research | PRODUCT CODE: 1728443
The Europe healthy vegetable chips market size was estimated at USD 930.9 million in 2024 and is projected to grow at a CAGR of 7.7% from 2025 to 2030. The market for healthy vegetable chips in Europe is expanding as consumers become more health-conscious and prioritize nutritious, clean-label snacks over traditional processed foods. The shift towards healthier eating is driven by rising awareness of the risks associated with high-fat, high-sodium, and artificial ingredient-laden snacks, prompting individuals to seek natural, plant-based alternatives. In addition, the increasing prevalence of dietary preferences such as gluten-free, vegan, and non-GMO has fueled demand for vegetable chips made with wholesome ingredients.
European consumers are increasingly seeking snacks that align with their health and wellness goals while maintaining indulgent qualities. This shift reflects a broader trend toward balanced snacking, where enjoyment and nutrition coexist. Younger generations, particularly Gen Z and Millennials, are driving this change, favoring snacks that fit their dynamic lifestyles.
According to the Organization for Economic Co-operation and Development's (OECD) 'Health at a Glance: Europe 2020: State of Health in the EU Cycle' report, one in six Europeans was obese, and over 50% of adults were overweight. Healthy snacks, which have a lower-calorie, sugar, and fat content compared to traditional snacks, are seen as a way to combat these health issues.
The healthy vegetable chips market in Europe is significantly influenced by the region's strong emphasis on health and wellness. According to the data published in 2022, nearly 38% of consumers in Europe snack to overcome boredom, while 50% indulge in snacking to cope with stress or frustration. Consumers in the region have varying opinions on snack preferences. Approximately 25% of Gen Z favor low-calorie options, while around 18% of millennials prefer snacks high in protein. In contrast, older consumers (aged 55 and above) tend to look for snacks with low or no sugar.
Consumers are unwilling to compromise on taste and naturalness when choosing healthier snacks. Manufacturers face the challenge of creating products that combine rich flavors with health benefits, such as low sugar or fat content. This demand underscores the importance of delivering snacks that are both comforting and enjoyable while being labeled as healthy.
Moreover, according to GlanbiaNutritionals, the pandemic has reshaped snacking behaviors, introducing distraction as a new driver alongside traditional motivations such as nourishment, optimization, and pleasure. Stress and boredom have led 38% of European consumers to snack while bored and 50% to cope with frustration. Despite this, health-consciousness has risen, with 33% of consumers using snacks for calorie control and 22% for sustained energy. Consumers increasingly prefer snacks with functional ingredients such as protein, vitamins, and botanicals to support physical and mental performance
Europe Healthy Vegetable Chips Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe healthy vegetable chips market report based on product, nature, flavor, processing, distribution channel, and region: