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PUBLISHER: Grand View Research | PRODUCT CODE: 1728455
PUBLISHER: Grand View Research | PRODUCT CODE: 1728455
U.S. Healthy Vegetable Chips Market Size, Share & Trends Analysis Report By Product (Root Vegetable Chips, Leafy Green Chips), By Nature, By Flavor, By Processing, By Distribution Channel, And Segment Forecasts, 2025 - 2030
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U.S. Healthy Vegetable Chips Market Trends:
The U.S. healthy vegetable chips market size was estimated at USD 998.8 million in 2024 and is expected to grow at a CAGR of 7.7% from 2025 to 2030. As people become more health-conscious, they actively seek snacks that offer better nutritional value while satisfying cravings for something crunchy and flavorful. Traditional potato chips and other processed snacks are often high in unhealthy fats, sodium, and artificial additives, leading consumers to explore alternatives that align with their wellness goals.
The rising awareness of lifestyle-related diseases such as obesity, diabetes, and cardiovascular issues has prompted consumers to make more mindful dietary choices. Vegetable chips, often made from ingredients like kale, sweet potatoes, beets, carrots, and zucchini, provide a nutrient-rich alternative to conventional snacks. They are typically lower in calories and higher in fiber, vitamins, and antioxidants, making them a preferred option among health-conscious individuals.
In addition, clean-label trends are influencing purchasing decisions, with many consumers looking for snacks that are non-GMO, gluten-free, organic, or free from artificial preservatives. Brands are responding by offering baked or air-dried vegetable chips instead of fried versions, further enhancing their appeal among health-focused buyers. The rise of plant-based diets and the increasing popularity of vegan and vegetarian lifestyles have also contributed to the demand for vegetable chips, as they cater to consumers who prioritize plant-based nutrition.
Moreover, the advancements in processing techniques, such as air frying and improved packaging that extends shelf life, have made vegetable chips more attractive and accessible. This, coupled with their increased availability through both traditional retailers and e-commerce platforms, is helping to drive their market growth.
Another key factor is the growing influence of convenience. With busy lifestyles, American consumers seek on-the-go snack options that do not compromise health. Healthy vegetable chips, available in single-serving packs and resealable bags, fit well within this demand. Moreover, the influence of social media, fitness influencers, and diet trends such as keto, paleo, and Whole30 have encouraged consumers to explore healthier snacking habits.
U.S. Healthy Vegetable Chips Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. healthy vegetable chips market report based on product, nature, flavor, processing, and distribution channel:
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Root Vegetable Chips
- Sweet Potato Chips
- Beetroot Chips
- Carrot Chips
- Others
- Leafy Green Chips
- Kale Chips
- Spinach Chips
- Others
- Legum-based
- Lentil Chips
- Chickpea Chips
- Pea Chips
- Others
- Others
- Nature Outlook (Revenue, USD Million, 2018 - 2030)
- Organic
- Conventional
- Non-GMO
- Flavor Outlook (Revenue, USD Million, 2018 - 2030)
- Plain & Salted
- Spiced & Seasoned
- Cheese-flavored
- Others
- Processing Outlook (Revenue, USD Million, 2018 - 2030)
- Baked
- Air-dried & Dehydrated
- Fried
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Online
- Offline
- Hypermarkets & Supermarkets
- Convenience Stores
- Others
Product Code: GVR-4-68040-565-9
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Nature Outlook
- 2.4. Flavor Outlook
- 2.5. Processing Outlook
- 2.6. Distribution Channel Outlook
- 2.7. Competitive Landscape Outlook
Chapter 3. U.S. Healthy Vegetable Chips Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Global Healthy Snacks Market Size & Growth Rate Overview, 2018 - 2030 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. U.S. Healthy Vegetable Chips Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. U.S. Healthy Vegetable Chips Market: Product Estimates & Trend Analysis
- 5.1. U.S. Healthy Vegetable Chips Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Root vegetable chips
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.2. Sweet Potato Chips
- 5.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.3. Beetroot Chips
- 5.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.4. Carrot Chips
- 5.3.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.5. Others
- 5.3.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Leafy green chips
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.2. Kale Chips
- 5.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.3. Spinach Chips
- 5.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.4. Others
- 5.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Legum-based
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.2. Lentil Chips
- 5.3.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.3. Chickpea Chips
- 5.3.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.4. Pea Chips
- 5.3.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.5. Others
- 5.3.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Others
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Root vegetable chips
Chapter 6. U.S. Healthy Vegetable Chips Market: Nature Estimates & Trend Analysis
- 6.1. U.S. Healthy Vegetable Chips Market, by Nature: Key Takeaways
- 6.2. Nature Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Nature, 2018 - 2030 (USD Million)
- 6.3.1. Organic
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Conventional
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Non-GMO
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. Organic
Chapter 7. U.S. Healthy Vegetable Chips Market: Flavor Estimates & Trend Analysis
- 7.1. U.S. Healthy Vegetable Chips Market, by Flavor: Key Takeaways
- 7.2. Flavor Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Flavor, 2018 - 2030 (USD Million)
- 7.3.1. Plain & Salted
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Spiced & Seasoned
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Cheese-flavored
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Others
- 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1. Plain & Salted
Chapter 8. U.S. Healthy Vegetable Chips Market: Distribution Channel Estimates & Trend Analysis
- 8.1. U.S. Healthy Vegetable Chips Market, by Distribution Channel: Key Takeaways
- 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 8.3.1. Online
- 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. Offline
- 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2.2. Hypermarkets & Supermarkets
- 8.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2.3. Convenience Stores
- 8.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2.4. Others
- 8.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.1. Online
Chapter 9. Competitive Analysis
- 9.1. Recent Developments & Impact Analysis by Key Market Participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.4.1. Revenue
- 9.4.2. COGS
- 9.4.3. Gross Profit Margin (%)
- 9.4.4. EBIT/EBITDA
- 9.4.5. Regional Revenue Breakdown
- 9.4.6. Business Segment Revenue Breakdown (as per annual report)
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2024 (%)
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. TERRA (Hain-Celestial)
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Portfolios
- 9.9.1.4. Strategic Initiatives
- 9.9.2. Kibo Foods
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Portfolios
- 9.9.2.4. Strategic Initiatives
- 9.9.3. GoPure
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Portfolios
- 9.9.3.4. Strategic Initiatives
- 9.9.4. Rare Fare Foods, LLC
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Portfolios
- 9.9.4.4. Strategic Initiatives
- 9.9.5. PepsiCo.
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Portfolios
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Lantev Industries
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Portfolios
- 9.9.6.4. Strategic Initiatives
- 9.9.7. Hunter Foods Private Ltd
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Portfolios
- 9.9.7.4. Strategic Initiatives
- 9.9.8. Rivera Foods
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Portfolios
- 9.9.8.4. Strategic Initiatives
- 9.9.9. Troovy
- 9.9.9.1. Company Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Product Portfolios
- 9.9.9.4. Strategic Initiatives
- 9.9.10. Calbee Harvest Snaps & WorldPantry.com
- 9.9.10.1. Company Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Product Portfolios
- 9.9.10.4. Strategic Initiatives
- 9.9.1. TERRA (Hain-Celestial)
Product Code: GVR-4-68040-565-9
List of Tables
- Table 1 U.S. healthy vegetable chips market - Key market driver analysis
- Table 2 U.S. healthy vegetable chips market - Key market restraint analysis
- Table 3 U.S. healthy vegetable chips market estimates & forecast, by product (USD Million)
- Table 4 U.S. healthy vegetable chips market estimates & forecast, by nature (USD Million)
- Table 5 U.S. healthy vegetable chips market estimates & forecast, by flavor (USD Million)
- Table 6 U.S. healthy vegetable chips market estimates & forecast, by processing (USD Million)
- Table 7 U.S. healthy vegetable chips market estimates & forecast, by distribution channel (USD Million)
- Table 8 U.S. macro-economic outlay
- Table 9 U.S. healthy vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Table 10 U.S. healthy vegetable chips market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 11 U.S. healthy vegetable chips market revenue estimates and forecast by nature, 2018 - 2030 (USD Million)
- Table 12 U.S. healthy vegetable chips market revenue estimates and forecast by flavor, 2018 - 2030 (USD Million)
- Table 13 U.S. healthy vegetable chips market revenue estimates and forecast by processing, 2018 - 2030 (USD Million)
- Table 14 U.S. healthy vegetable chips market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 15 Recent developments & impact analysis by key market participants
- Table 16 Company market share, 2024
- Table 17 Company heat map analysis
- Table 18 Companies undergoing key strategies
List of Figures
- Fig. 1 U.S. healthy vegetable chips market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Nature snapshot
- Fig. 9 Flavor snapshot
- Fig. 10 Processing snapshot
- Fig. 11 Distribution channel snapshot
- Fig. 12 Regional snapshot
- Fig. 13 Competitive landscape snapshot
- Fig. 14 U.S. healthy vegetable chips market size, 2018 to 2030 (USD Million)
- Fig. 15 U.S. healthy vegetable chips market: Value chain analysis
- Fig. 16 U.S. healthy vegetable chips market: Profit margin analysis
- Fig. 17 U.S. healthy vegetable chips market: Market dynamics
- Fig. 18 U.S. healthy vegetable chips market: Porter's five forces analysis
- Fig. 19 Factors influencing buying decisions for U.S. healthy vegetable chips
- Fig. 20 U.S. healthy vegetable chips market, by product: Key Takeaways
- Fig. 21 U.S. healthy vegetable chips market: Product movement analysis, 2024 & 2030 (%)
- Fig. 22 U.S. healthy root vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 U.S. healthy sweet potato vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 24 U.S. beetroot healthy vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 25 U.S. carrot healthy vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 U.S. other healthy root vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 U.S. healthy leafy greens vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 28 U.S. healthy spinach vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 U.S. healthy kale vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 30 U.S. others healthy leafy green vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 31 U.S. legum-based chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 32 U.S. lentil chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 33 U.S. chickpea chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 34 U.S. pea chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 35 U.S. others legum-based chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 36 U.S. others healthy vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 37 U.S. healthy vegetable chips market, by nature: Key Takeaways
- Fig. 38 U.S. healthy vegetable chips market: Nature movement analysis, 2024 & 2030 (%)
- Fig. 39 U.S. organic healthy vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 40 U.S. conventional healthy vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 41 U.S. non-GMO healthy vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 42 U.S. healthy vegetable chips market, by flavor: Key Takeaways
- Fig. 43 U.S. healthy vegetable chips market: Flavor movement analysis, 2024 & 2030 (%)
- Fig. 44 U.S. plain & salted healthy vegetable chips market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 45 U.S. spiced & seasoned healthy vegetable chips market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 46 U.S. cheese-flavored healthy vegetable chips market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 47 U.S. others flavored healthy vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 48 U.S. healthy vegetable chips market, by processing: Key Takeaways
- Fig. 49 U.S. healthy vegetable chips market: Processing movement analysis, 2024 & 2030 (%)
- Fig. 50 U.S. baked. healthy vegetable chips market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 51 U.S. air-fried & dehydrated healthy vegetable chips market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 52 U.S. fried healthy vegetable chips market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 53 U.S. other processed healthy vegetable chips market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 54 U.S. healthy vegetable chips market, by distribution channel: Key Takeaways
- Fig. 55 U.S. healthy vegetable chips market: Distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 56 U.S. healthy vegetable chips market estimates and forecasts through online channels, 2018 - 2030 (USD Million)
- Fig. 57 U.S. healthy vegetable chips market estimates and forecasts through offline channels, 2018 - 2030 (USD Million)
- Fig. 58 U.S. healthy vegetable chips market estimates and forecasts through hypermarkets & supermarkets, 2018 - 2030 (USD Million)
- Fig. 59 U.S. healthy vegetable chips market estimates and forecasts through convenience stores, 2018 - 2030 (USD Million)
- Fig. 60 U.S. healthy vegetable chips market estimates and forecasts through other channels, 2018 - 2030 (USD Million)
- Fig. 61 U.S. healthy vegetable chips market: Regional outlook, 2024 & 2030 (USD Million)
- Fig. 62 Key company categorization
- Fig. 63 Company market share analysis, 2024
- Fig. 64 Strategic framework of U.S. healthy vegetable chips market
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