PUBLISHER: Grand View Research | PRODUCT CODE: 1728472
PUBLISHER: Grand View Research | PRODUCT CODE: 1728472
The global social media listening market size was estimated at USD 9.15 billion in 2024 and is projected to grow at a CAGR of 14.3% from 2025 to 2030. Social media platforms have become an integral part of people's daily lives, leading to a surge in online conversations. Increasing brand reputation management, customer experience management, and product development are primarily drives the growth of the market. Moreover, social media listening can help assess a brand's market share and identify competitors' strengths and weaknesses. By understanding competitors' strategies, brands can adjust their approach to stay competitive.
Social media listening offers valuable insights into customer needs and preferences, informing product development decisions. Moreover, social media listening helps identify target audiences and tailor marketing campaigns accordingly. Furthermore, the concentration of social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and TikTok, has expanded the scope of social media listening. Social media listening helps brands identify and address potential crises before they escalate. By analyzing customer sentiment, brands can gain insights into their reputation and identify areas for improvement.
Moreover, social media listening allows brands to gather valuable customer feedback and address their concerns promptly. Understanding customer preferences through social media listening enables brands to deliver personalized experiences. Social media listening helps identify emerging trends, market shifts, and consumer preferences. By monitoring competitors' social media activity, brands can gain insights into their strategies and performance. These factors have collectively driven the growth of the social media listening market, making it an essential tool for businesses seeking to understand and engage with their target audience.
Global Social Media Listening Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global social media listening market report based on the solutions, application, vertical, and region.