PUBLISHER: Grand View Research | PRODUCT CODE: 1750678
PUBLISHER: Grand View Research | PRODUCT CODE: 1750678
The global visual intelligence market size was estimated at USD 11,432.0 million in 2024 and is projected to grow at a CAGR of 19.1% from 2025 to 2030. The growing adoption of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) is changing the way industries handle real-time decision-making.
These technologies are becoming integral to enhancing situational awareness, which is a key aspect of visual intelligence, enabling more informed actions in fast-paced environments. As businesses seek to improve operational efficiency, they use immersive technologies to provide clearer, more immediate insights.
Industries and companies are increasingly embracing AR, VR, and AI to enhance real-time decision-making processes, particularly through the lens of visual intelligence. For instance, in February 2025, Microsoft and Anduril Industries, a U.S.-based defense industry company, are expanding their partnership to advance the U.S. Army's Integrated Visual Augmentation System (IVAS) program. This partnership integrates Anduril's AI and defense technology with Microsoft's Azure cloud and AI capabilities to enhance battlefield awareness, decision-making, and mission success using AR and VR.
The growing integration of visual intelligence into mainstream technology signals a rising trend in consumer adoption of real-time visual recognition tools. As these technologies become more accessible in everyday devices, consumer demand for instant, AI-powered visual capabilities is set to increase. This trend highlights the growing reliance on visual intelligence to enhance user experience and decision-making. With greater accessibility, visual intelligence is expected to become a standard feature in consumer tech. The broader adoption of these tools is solely to drive innovation and expand their application across various industries. For instance, in February 2025, Apple, a U.S.-based technology company that designs and sells electronics, software, and services, introduced its Visual Intelligence feature to the iPhone 15 Pro, allowing users to point their camera at objects to learn more about them. This feature is accessible via the Action Button or Control Center on the iPhone 15 Pro, enhancing real-time
information retrieval.
Integrating visual intelligence with IoT enhances the creation of smarter, interconnected systems. Combining computer vision with IoT devices leads to advanced solutions for smart cities, smart homes, and industrial IoT. This fusion enables the real-time collection and analysis of data from multiple sources, offering a more comprehensive understanding of situations. With visual intelligence, IoT devices can interpret contextual data, improving decision-making. Seamless system connectivity allows faster, more accurate responses in various environments. Security, manufacturing, and healthcare industries benefit from enhanced operational efficiency and automation. Continuous data flow strengthens predictive capabilities and supports more informed decisions. Ultimately, it helps create autonomous systems with improved situational awareness.
There is a growing focus on visual intelligence systems that can perceive and understand the 3D structure of the environment. This advancement greatly enhances the capabilities of robots and autonomous systems, enabling them to navigate and interact more effectively with the physical world. By incorporating 3D understanding, these systems can better adapt to their surroundings, increasing efficiency and responsiveness. This development also improves the accuracy and realism of applications such as augmented reality (AR) and virtual reality (VR), offering more immersive and interactive experiences. As visual intelligence systems gain better spatial awareness, their ability to interact with real-world objects becomes more precise. This is especially important for industries such as manufacturing, logistics, and healthcare, where precision is critical. The enhanced 3D perception also opens new opportunities for smarter environments, such as intelligent cities and smart homes.
Global Visual Intelligence Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, grand view research has segmented the global visual intelligence market in terms of technology, application, end use, and region: