PUBLISHER: Grand View Research | PRODUCT CODE: 1750745
PUBLISHER: Grand View Research | PRODUCT CODE: 1750745
The global online travel agencies market size is expected to reach USD 1,003.13 billion by 2030, growing at a CAGR of 8.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. Travelers seek convenience, price transparency, and personalized experiences, all of which online travel agencies (OTAs) are increasingly able to offer through AI-powered recommendations, real-time inventory updates, and flexible booking options. The integration of advanced technologies like Artificial Intelligence (AI), machine learning, and predictive analytics is enabling OTAs to better understand consumer behavior and tailor services accordingly. These digital innovations not only enhance the user experience but also improve operational efficiency for service providers, fueling further market growth.
In addition to technology, changing consumer lifestyles and increased global mobility are contributing significantly to the OTA market expansion. The post-pandemic rebound in both domestic and international travel has been strong, with international tourism nearly recovering to 99% of pre-pandemic levels in 2024, according to UN Tourism. As leisure travel gains momentum and travelers increasingly opt for self-service platforms, OTAs are becoming the preferred channel for booking flights, accommodations, tours, and car rentals. Additionally, a growing middle-class population in emerging economies and the increasing frequency of short, spontaneous trips are propelling demand for quick and flexible online booking options.
Another major trend influencing growth is the rising popularity of mobile-based travel bookings, as consumers favor on-the-go access and seamless app experiences. OTAs are capitalizing on this shift by enhancing app functionalities, offering exclusive mobile deals, and integrating loyalty programs. Furthermore, strategic partnerships-such as Expedia's collaborations with influencers and Booking.com's GenAI-powered features-are helping OTAs expand their user base and engagement levels. As the industry evolves, a focus on sustainability, customizable travel packages, and localized content will likely emerge as new growth drivers, enabling OTAs to meet the expectations of modern, experience-driven travelers.