U.S. Color Cosmetics Market Size, Share & Trends Analysis Report By Product (Face Products, Lip Products, Eye Products, Nail Color Cosmetics), By Distribution Channel (Online, Offline), And Segment Forecasts, 2025

The U.S. color cosmetics market size is expected to reach USD 35,519.0 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 8.8% from 2025 to 2030. E-commerce and technology have reshaped the color cosmetics industry by making products more accessible and shopping more personalized, thanks to innovations such as AR virtual try-ons. Simultaneously, platforms such as Instagram, YouTube, and TikTok influence consumer behavior through beauty influencers and viral content, prompting brands to use social media for product launches, audience engagement, and trend creation.

In addition, 2024 has seen rapid growth in the men's grooming and skincare segment, fueled by evolving social norms and the impact of social media-particularly TikTok, where hashtags such as #mensskincare have gained massive traction. With more men incorporating skincare and beauty into their daily routines, brands are expanding their offerings to cater to this demographic. This shift highlights a broader redefinition of masculinity and underscores social media's role in reshaping consumer behavior and marketing strategies across the beauty landscape.

Modern consumers are increasingly looking for beauty products that not only enhance their appearance but also support skin health. This shift in preference has driven the rise of hybrid cosmetics-products that merge the visual appeal of makeup with the benefits of skincare. Formulations enriched with ingredients like hyaluronic acid, peptides, and niacinamide, as well as items such as foundations with SPF or moisturizing lipsticks, reflect this wellness-focused trend. These multifunctional products offer added value through hydration, anti-aging effects, and improved skin texture, appealing to those who want both beauty and skincare in one solution.

The growing focus on inclusivity and diversity plays a vital role in expanding the U.S. color cosmetics market. Consumers now expect beauty brands to develop products that accommodate a broad range of skin tones and celebrate diverse identities. This movement goes beyond being a trend-it addresses long-standing calls for better representation and fairness in the beauty industry. Brands that embrace inclusivity are receiving strong support from consumers. For example, offering an extensive range of foundation shades helps individuals find products that suit their skin tones, promoting a sense of recognition and acceptance. This not only fulfills practical needs but also strengthens brand trust and loyalty. Inclusivity also extends into brand marketing strategies. Companies that highlight diverse models and share genuine, relatable stories in their campaigns tend to connect more meaningfully with a wider audience. Such inclusive representation ensures that all consumers feel acknowledged and respected, enhancing brand perception and encouraging deeper consumer engagement.

U.S. Color Cosmetics Market Report Highlights:

Facial color cosmetics led the market in 2024 largely due to their integral role in everyday beauty routines and the broad range of products they include. In May 2024, India-based beauty brand Ibaeuty expanded its gender-neutral offerings with the launch of 'Gulabo'-a hybrid skincare-makeup product tailored for brown skin tones. Gulabo offers a pink tint while addressing concerns like inflammation and breakouts. Marketed as gender-neutral, the product reflects Ibaeuty's commitment to inclusivity and redefining traditional beauty norms.
The U.S. nail color cosmetics market is expected to showcase strong growth from 2025 to 2030, driven by the rise of DIY beauty routines and innovations in safer formulations. Brands like Olive & June have met consumer demand with at-home gel systems, while gel-based, breathable, and non-toxic polishes-marketed as "3-free" to "10-free"-appeal to health-conscious users seeking salon-quality results without harmful chemicals.
Online sales are expected to grow significantly from 2025 to 2030. This growth is driven by increased market reach, improved accessibility, and personalized shopping experiences enabled by advanced data analytics. By leveraging consumer insights, brands can offer tailored recommendations and targeted promotions, boosting customer engagement, satisfaction, and loyalty in a competitive market.

Product Code: GVR-4-68040-564-9

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Landscape Snapshot

Chapter 3. U.S. Color Cosmetics Market Variables and Trends

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends and Outlook
- 3.3.2. Sales/Retail Channel Analysis
3.4. Regulatory Framework
3.5. Market Dynamics
- 3.5.1. Market Driver Analysis
- 3.5.2. Market Restraint Analysis
- 3.5.3. Market Opportunities
- 3.5.4. Market Challenges
3.6. Industry Analysis Tools
- 3.6.1. Porter's Five Forces Analysis
3.7. Market Entry Strategies

Chapter 4. U.S. Color Cosmetics Market: Product Estimates & Trend Analysis

4.1. U.S. Color Cosmetics Market, By Product: Key Takeaways
4.2. Product Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
- 4.3.1. Face Color Cosmetics
  - 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.1.1.1. Foundation
      - 4.3.1.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.1.1.2. Concealer
      - 4.3.1.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.1.1.3. Blush and bronzer
      - 4.3.1.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.1.1.4. Powder
      - 4.3.1.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.1.1.5. Others (highlighter, etc.)
      - 4.3.1.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.3.2. Lip Color Cosmetics
  - 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.2.1.1. Lipstick
      - 4.3.2.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.2.1.2. Lip liner
      - 4.3.2.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.2.1.3. Lip gloss
      - 4.3.2.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.2.1.4. Lip tint
      - 4.3.2.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.2.1.5. Others (Lip Powder, Plummer, etc.)
      - 4.3.2.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.3.3. Eye Color Cosmetics
  - 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.3.1.1. Eye shadow
      - 4.3.3.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.3.1.2. Eyeliner
      - 4.3.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.3.1.3. Mascara
      - 4.3.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.3.1.4. Eye pencil
      - 4.3.3.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.3.1.5. False eyelashes
      - 4.3.3.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 4.3.3.1.6. Others (eye primer, etc.)
      - 4.3.3.1.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.3.4. Nair Color Cosmetics
  - 4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 5. U.S. Color Cosmetics Market: Distribution Channel Estimates & Trend Analysis

5.1. U.S. Color Cosmetics Market, By Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Ownership Model, 2018 - 2030 (USD Billion)
- 5.3.1. Hypermarkets & Supermarkets
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Specialty Beauty Stores
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.3. Pharmacies & Drugstores
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.4. Online/E-commerce
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.5. Others (Department Stores, etc.)
  - 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. U.S. Color Cosmetics Market: Competitive Analysis

6.1. Recent Developments & Impact Analysis by Key Market Participants
6.2. Company Categorization
6.3. Participant's Overview
6.4. Financial Performance
6.5. Product Benchmarking
6.6. Company Market Share Analysis, 2024 (%)
6.7. Company Heat Map Analysis, 2024
6.8. Strategy Mapping
6.9. Company Profiles
- 6.9.1. L'Oreal USA
  - 6.9.1.1. Company Overview
  - 6.9.1.2. Financial Performance
  - 6.9.1.3. Product Portfolios
  - 6.9.1.4. Strategic Initiatives
- 6.9.2. The Estee Lauder Companies Inc.
  - 6.9.2.1. Company Overview
  - 6.9.2.2. Financial Performance
  - 6.9.2.3. Product Portfolios
  - 6.9.2.4. Strategic Initiatives
- 6.9.3. Coty Inc.
  - 6.9.3.1. Company Overview
  - 6.9.3.2. Financial Performance
  - 6.9.3.3. Product Portfolios
  - 6.9.3.4. Strategic Initiatives
- 6.9.4. e.l.f Beauty
  - 6.9.4.1. Company Overview
  - 6.9.4.2. Financial Performance
  - 6.9.4.3. Product Portfolios
  - 6.9.4.4. Strategic Initiatives
- 6.9.5. Revlon
  - 6.9.5.1. Company Overview
  - 6.9.5.2. Financial Performance
  - 6.9.5.3. Product Portfolios
  - 6.9.5.4. Strategic Initiatives
- 6.9.6. Shiseido Americas
  - 6.9.6.1. Company Overview
  - 6.9.6.2. Financial Performance
  - 6.9.6.3. Product Portfolios
  - 6.9.6.4. Strategic Initiatives
- 6.9.7. LVMH Moet Hennessy Louis Vuitton SE
  - 6.9.7.1. Company Overview
  - 6.9.7.2. Financial Performance
  - 6.9.7.3. Product Portfolios
  - 6.9.7.4. Strategic Initiatives
- 6.9.8. Fenty Beauty
  - 6.9.8.1. Company Overview
  - 6.9.8.2. Financial Performance
  - 6.9.8.3. Product Portfolios
  - 6.9.8.4. Strategic Initiatives
- 6.9.9. Huda Beauty
  - 6.9.9.1. Company Overview
  - 6.9.9.2. Financial Performance
  - 6.9.9.3. Product Portfolios
  - 6.9.9.4. Strategic Initiatives
- 6.9.10. Haus Labs by Lady Gaga
  - 6.9.10.1. Company Overview
  - 6.9.10.2. Financial Performance
  - 6.9.10.3. Product Portfolios
  - 6.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-564-9

List of Tables

Table 1. U.S. color cosmetics market: Key market driver analysis
Table 2. U.S. color cosmetics market: Key market restraint analysis
Table 3. U.S. color cosmetics market estimates & forecast, 2018 - 2030, by product (USD Billion)
Table 4. Face color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Table 5. Face color cosmetics market estimates & forecast, by product, 2018 - 2030 (USD Billion)
Table 6. Foundation market estimates & forecast, 2018 - 2030 (USD Billion)
Table 7. Concealer market estimates & forecast, 2018 - 2030 (USD Billion)
Table 8. Blush and bronzer market estimates & forecast, 2018 - 2030 (USD Billion)
Table 9. Powder market estimates & forecast, 2018 - 2030 (USD Billion)
Table 10. Others face color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Table 11. Lip color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Table 12. Lip color cosmetics market estimates & forecast, by product, 2018 - 2030 (USD Billion)
Table 13. Lipstick market estimates & forecast, 2018 - 2030 (USD Billion)
Table 14. Lip liner market estimates & forecast, 2018 - 2030 (USD Billion)
Table 15. Lip gloss market estimates & forecast, 2018 - 2030 (USD Billion)
Table 16. Lip tint cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Table 17. Other lip color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Table 18. Eye color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Table 19. Eye color cosmetics market estimates & forecast, by product, 2018 - 2030 (USD Billion)
Table 20. Eye shadow market estimates & forecast, 2018 - 2030 (USD Billion)
Table 21. Eye liner market estimates & forecast, 2018 - 2030 (USD Billion)
Table 22. Mascara market estimates & forecast, 2018 - 2030 (USD Billion)
Table 23. Eye pencil market estimates & forecast, 2018 - 2030 (USD Billion)
Table 24. False eyelashes market estimates & forecast, 2018 - 2030 (USD Billion)
Table 25. Others eye color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Table 26. Nail color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Table 27. Others color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Table 28. U.S. color cosmetics market estimates & forecast, 2018 - 2030, by distribution channel (USD Billion)
Table 29. Hypermarkets & supermarkets market estimates & forecast, 2018 - 2030 (USD Billion)
Table 30. Specialty beauty stores market estimates & forecast, 2018 - 2030 (USD Billion)
Table 31. Pharmacies & Drugstores market estimates & forecast, 2018 - 2030 (USD Billion)
Table 32. Online/E-commerce stores market estimates & forecast, 2018 - 2030 (USD Billion)
Table 33. Others (department stores, etc.) stores market estimates & forecast, 2018 - 2030 (USD Billion)
Table 34. Recent developments & impact analysis, by key market participants
Table 35. Company market share, 2024 (%)
Table 36. Company heat map analysis, 2024
Table 37. Companies implementing key strategies

List of Figures

Fig. 1 U.S. color cosmetics market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Competitive landscape Snapshot
Fig. 9 Parent industry and U.S. color cosmetics market size, 2024 (USD Billion)
Fig. 10 U.S. color cosmetics market: Value chain analysis
Fig. 11 U.S. color cosmetics market: Dynamics
Fig. 12 U.S. color cosmetics market: Porter's five forces analysis
Fig. 13 U.S. color cosmetics market, Price Range: Key takeaways
Fig. 14 U.S. color cosmetics market: Product movement analysis, 2024 & 2030 (%)
Fig. 15 Face color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 16 Foundation market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 17 Concealer market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 18 Blush and bronzer market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 19 Powder market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 20 Other face color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 21 Lip color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 22 Lipstick market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 23 Lip liner market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 24 Lip gloss market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 25 Lip tint market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 26 Other lip color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 27 Eye color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 28 Eye shadow market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 29 Eye liner market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 30 Mascara market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 31 Eye pencil market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 32 False eyelashes market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 33 Other eye color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 34 Nail color cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 35 U.S. color cosmetics market, Distribution channel: Key takeaways
Fig. 36 U.S. color cosmetics market: Distribution channel movement analysis, 2024 & 2030 (%)
Fig. 37 Hypermarkets & supermarkets market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 38 Specialty beauty stores market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 39 Pharmacies & Drugstores stores market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 40 Online/E-commerce stores market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 41 Others (department stores, etc.) stores market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 42 Key company categorization
Fig. 43 Company market share analysis, 2024
Fig. 44 The strategic framework of the U.S. color cosmetics market

U.S. Color Cosmetics Market Size, Share & Trends Analysis Report By Product (Face Products, Lip Products, Eye Products, Nail Color Cosmetics), By Distribution Channel (Online, Offline), And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

U.S. Color Cosmetics Market Growth & Trends:

U.S. Color Cosmetics Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Color Cosmetics Market Variables and Trends

Chapter 4. U.S. Color Cosmetics Market: Product Estimates & Trend Analysis

Chapter 5. U.S. Color Cosmetics Market: Distribution Channel Estimates & Trend Analysis

Chapter 6. U.S. Color Cosmetics Market: Competitive Analysis

List of Tables

List of Figures