PUBLISHER: Grand View Research | PRODUCT CODE: 1751360
PUBLISHER: Grand View Research | PRODUCT CODE: 1751360
The global facial serum market size is expected to reach USD 8.58 billion in 2030 and is expected to grow at a CAGR of 6.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. Consumers are becoming more aware of the importance of preventive skincare and proactive measures against aging. Concerns related to dark circles, acne, hyperpigmentation, and age spots have led to an increase in demand for serums targeted at various skin concerns and demographics.
For instance, according to statistics published by the American Academy of Dermatology Association (AAD), acne is the most common skin disorder in the U.S. It affects up to 50 million Americans every year . Therefore, rising demand for skincare products with active ingredients is growing across the globe. Consumers are increasingly concerned about sustainability and ethical sourcing when it comes to their beauty choices. Brands with transparent practices have an opportunity to attract these consumers.
Additionally, an increasing number of consumers are becoming aware of the potential harmful effects of synthetic ingredients and are seeking out serums formulated with organic and natural ingredients. Increased spending power, particularly in emerging economies, allows more consumers to invest in premium skincare products such as facial serums. For example, Sirona, an India-based feminine hygiene company, expanded its skincare product line in 2021 by introducing face serums targeted at sensitive skin for its domestic market.
Consumers are looking for skincare products that meet their specific needs and concerns. The steady growth of the men's grooming industry has led to a rise in the adoption of face serums among men as part of their skincare routines. Encapsulation technologies are being used to enhance the efficacy and potency of anti-aging serums, attracting consumers seeking faster and more noticeable results. For instance, according to an independent clinical test conducted in February 2021, CHLITINA, a cosmetics company based in Taiwan, reported significant results with its latest anti-aging serum utilizing nanostructured lipid carrier encapsulation technology. The serum was found to reduce wrinkles by 31% and improve skin firmness by 40% in six weeks
Key product manufacturers are also focusing on developing products that combine different active ingredients such as hyaluronic acid and other ingredients like vitamin C, retinol, or peptides. These combination products are becoming more popular in the market. Furthermore, facial serums are more accessible to consumers worldwide thanks to the e-commerce boom. Social media platforms and celebrity endorsements have had a significant impact on the beauty industry. Skincare influencers and celebrities often promote the use of serums, influencing consumer interest and demand.
Manufacturers are continuously investing in R&D activities to create serums with even more potent ingredients, novel delivery systems, and personalized formulations to cater to diverse needs. Brands are now catering to diverse skin tones and concerns with serums formulated for specific ethnicities and sensitivities. In October 2022, Organic Naturals Skincare, a Botswana-based cosmetics manufacturing company, developed a new niacinamide brightening botanical serum designed to deliver high concentrations of specific active ingredients to the skin. The product helps to reduce hyperpigmentation, wrinkles, and severe acne by fighting acne-causing bacteria and hydrating the skin.