PUBLISHER: Grand View Research | PRODUCT CODE: 1751397
PUBLISHER: Grand View Research | PRODUCT CODE: 1751397
Europe Rum Market Size, Share & Trends Analysis Report By Product (Dark & Golden Rum, White Rum, Flavored & Spiced Rum), By Distribution Channel (Off-Trade, On-Trade), By Country (Germany, UK, France, Russia, Italy), And Segment Forecasts, 2025 - 2030
Europe Rum Market Size & Trends:
The Europe rum market size was estimated at USD 5.12 billion in 2024 and is expected to grow at a CAGR of 4.4% from 2025 to 2030. The market is driven by evolving consumer preferences toward premium and craft spirits, increased interest in cocktail culture, and a broader acceptance of dark and flavored rums among younger demographics. Rising disposable incomes, tourism recovery, and the influence of Caribbean culture and exotic branding have further contributed to demand, especially in Western European countries like the UK, Germany, and France. Additionally, innovation in product offerings-such as spiced, aged, and organic rums-has attracted a broader consumer base and supported retail expansion across both on-trade and off-trade channels.
The market growth is largely fueled by shifting consumer tastes toward premiumization and craft spirits. More consumers are seeking high-quality, authentic experiences, which has boosted demand for aged and small-batch rums. For example, brands like Ron Zacapa and Mount Gay have gained popularity by offering distinctive aged rums that appeal to connoisseurs and casual drinkers alike. This trend is especially strong in countries like the UK and Germany, where cocktail culture and artisanal beverages have become mainstream, encouraging bars and retailers to expand their rum selections.
Furthermore, younger generations are increasingly drawn to flavored and spiced rums, expanding the market beyond traditional drinkers. This demographic is more adventurous and willing to experiment with innovative products, such as Bacardi's flavored rums or Captain Morgan's spiced varieties, which have successfully attracted new consumers through creative marketing and social media engagement. The rise of cocktail bars and mixology also supports this trend, as bartenders incorporate rum into popular cocktails like mojitos and pina coladas, making it a staple in European nightlife and casual drinking occasions.
Moreover, external factors such as the revival of tourism post-pandemic and growing interest in Caribbean culture have reinforced rum's appeal. European travelers returning from Caribbean destinations often bring back a taste for authentic rum, while festivals and cultural events celebrating Caribbean heritage further boost local demand. Retail channels have also evolved, with supermarkets and online platforms increasingly stocking a wider variety of rum products, including organic and sustainably produced options. This diversification in product availability and consumer reach is helping to sustain the market's steady growth across Europe.
Europe Rum Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe rum market report based on product, distribution channel, and country:
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Dark & Golden Rum
- White Rum
- Flavored & Spiced Rum
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Off-Trade
- On-Trade
- Country Outlook (Revenue, USD Million, 2018 - 2030)
- Germany
- UK
- France
- Russia
- Italy
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information channel Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information channel Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Distribution Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Country Outlook
- 2.5. Competitive Landscape Outlook
Chapter 3. Europe Rum Market Variables, Trends & Scope
- 3.1. Market Introduction
- 3.1.1. Europe Rum Market Size & Growth Rate, 2018 - 2030 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Vending Machine Operator's Analysis
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Europe Rum Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Product Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. Europe Rum Market: Product Mode Estimates & Trend Analysis
- 5.1. Europe Rum Market: Product Outlook
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Dark and Golden Rum
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. White Rum
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Flavored and Spiced Rum
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Others
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Dark and Golden Rum
Chapter 6. Europe Rum Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Europe Rum Market, by Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Location, 2018 - 2030 (USD Million)
- 6.3.1. Off-Trade
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. On-Trade
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. Off-Trade
Chapter 7. Europe Rum Market: Country Estimates & Trend Analysis
- 7.1. Europe Rum Market: Country Outlook
- 7.2. Country Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Country, 2018 - 2030 (USD Million)
- 7.3.1. Germany
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. UK
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. France
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Russia
- 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Italy
- 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1. Germany
Chapter 8. Competitive Analysis
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performances
- 8.4.1. Revenue
- 8.4.2. COGS
- 8.4.3. Gross Profit Margin (%)
- 8.4.4. EBIT/EBITDA
- 8.4.5. Regional Revenue Breakdown
- 8.4.6. Business Segment Revenue Breakdown (as per annual report)
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Bacardi Limited
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Information
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Diageo plc
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Information
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Pernod Ricard
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Information
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Campari Group
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Information
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. La Martiniquaise-Bardinet
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Information
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Maison Ferrand
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Information
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Edrington Group
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Information
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Stock Spirits Group
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Information
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Marussia Beverages
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Information
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Spiribam
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Information
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.1. Bacardi Limited
List of Tables
- Table 1 Europe Rum market - Key market driver analysis
- Table 2 Europe Rum market - Key market restraint analysis
- Table 3 Europe Rum market estimates & forecast, by product (USD Million)
- Table 4 Europe Rum market estimates & forecast, by distribution channel (USD Million)
- Table 5 Europe rum market estimates and forecast, 2018 - 2030 (USD Million)
- Table 6 Germany macro-economic outlay
- Table 7 Germany rum market estimates and forecast, 2018 - 2030 (USD Million)
- Table 8 Germany rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 9 Germany rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 10 UK macro-economic outlay
- Table 11 UK rum market estimates and forecast, 2018 - 2030 (USD Million)
- Table 12 UK rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 13 UK rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 14 France macro-economic outlay
- Table 15 France rum market estimates and forecast, 2018 - 2030 (USD Million)
- Table 16 France rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 17 France rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 18 Russia macro-economic outlay
- Table 19 Russia rum market estimates and forecast, 2018 - 2030 (USD Million)
- Table 20 Russia rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 21 Russia rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 22 Italy macro-economic outlay
- Table 23 Italy rum market estimates and forecast, 2018 - 2030 (USD Million)
- Table 24 Italy rum market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 25 Italy rum market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 26 Recent developments & impact analysis by key market participants
- Table 27 Company market share, 2024
- Table 28 Company heat map analysis
- Table 29 Companies undergoing key strategies
List of Figures
- Fig. 1 Europe Rum market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Distribution channel snapshot
- Fig. 9 Country snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 Europe Rum market size, 2018 to 2030 (USD Million)
- Fig. 12 Europe Rum market: Penetration & growth prospect mapping
- Fig. 13 Europe Rum market: Value chain analysis
- Fig. 14 Europe Rum market: Profit margin analysis
- Fig. 15 Europe Rum market: Market dynamics
- Fig. 16 Europe Rum market: Porter's five forces analysis
- Fig. 17 Europe Rum market, by product: Key Takeaways
- Fig. 18 Europe Rum market: Product movement analysis, 2024 & 2030 (%)
- Fig. 19 Dark and golden rum market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 20 White rum market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 21 Flavored and spiced rum market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 22 Other rum market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 Rum market, by distribution channel: Key Takeaways
- Fig. 24 Rum market: Distribution Channel movement analysis, 2024 & 2030 (%)
- Fig. 25 Off-trade rum market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 On-trade rum estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 Country marketplace: Key takeaways
- Fig. 28 Germany rum market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 UK rum market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 30 France rum market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 31 Russia rum market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 32 Italy rum market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 33 Key company categorization
- Fig. 34 Company market share analysis, 2024
- Fig. 35 Strategic framework of rum market
