PUBLISHER: Grand View Research | PRODUCT CODE: 1751429
PUBLISHER: Grand View Research | PRODUCT CODE: 1751429
U.S. Gluten-free Products Market Size, Share & Trends Analysis Report By Product (Bakery Products, Dairy/Dairy Alternatives, Meats/Meats Alternatives, Condiments, Seasonings, Spreads), By Distribution Channel, And Segment Forecasts, 2025 - 2030
U.S. Gluten-free Products Market Trends:
The U.S. gluten-free products market size was estimated at USD 2.27 billion in 2024 and is projected to grow at a CAGR of 9.7% from 2025 to 2030. The popularity of gluten-free products derives from a combination of health awareness and specific dietary needs. The increased availability and improved taste of gluten-free products have also contributed significantly, making it easier and more appealing for people to choose these alternatives. Moreover, endorsements from health influencers and celebrities have helped normalize and popularize gluten-free diets, influencing consumer behavior and driving demand for gluten-free bread and bakery items across the country.
Approximately 1% of Americans have celiac disease, requiring a strict gluten-free diet to avoid severe intestinal damage. Additionally, 10-12% of the population experiences non-celiac gluten sensitivity, which also drives gluten-free product adoption. Additionally, advances in diagnostic tools and increased awareness have led to more people being diagnosed with gluten-related conditions, further fueling demand for gluten-free products. Beyond those with medical conditions, a significant portion of the population believes that a gluten-free diet contributes to overall health and wellness. This perception has been amplified by social media influencers and health trends promoting gluten-free living as a healthier lifestyle choice.
Another trend driving the market is the growing popularity of plant-based and organic gluten-free products. Many consumers are now seeking products that align with multiple health trends, such as veganism, vegetarianism, or organic diets. According to Awesome Health, LLC's May 2024 report states that nearly 88 million people worldwide and 9.7 million people in the U.S. identify as vegans or vegetarians. This has led to a surge in gluten-free products that also cater to these needs, including plant-based proteins and organic ingredients.
The trend is further amplified by the influence of wellness-focused social media influencers and health-conscious celebrities who promote gluten-free living. This has popularized the diet among millennials and Gen Z consumers in particular. Additionally, major food brands and retailers have expanded their gluten-free offerings, improving accessibility and variety in mainstream grocery stores. From gluten-free breads and snacks to ready-to-eat meals and baking mixes, the market now caters to convenience as well as dietary needs. The clean-label movement and demand for transparent, natural ingredients have also fueled the shift, as many gluten-free products are marketed as free from additives and preservatives. For instance, Walmart launched the Bettergoods premium food line, offering a variety of products, including gluten-free options, to attract a broader customer base.
U.S. Gluten-free Products Market Report Segmentation
This report forecasts revenue growth at the regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. gluten-free products market report based on product and distribution channel.
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Bakery Products
- Dairy/dairy Alternatives
- Meats/meats Alternatives
- Condiments, Seasonings, Spreads
- Desserts & Ice-creams
- Prepared Food
- Pasta and Rice
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Convenience Stores
- Supermarkets & Hypermarket
- Specialty Stores
- Online
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Competitive Landscape Outlook
Chapter 3. U.S. Gluten-free Products Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. U.S. Gluten-free Products Market Size & Growth Rate, 2018 - 2030 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales/ Retail Channel Analysis
- 3.3.4. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis -
- 3.5.1. Porter's Five Forces Analysis
- 3.5.2. PESTEL Analysis
- 3.6. Market Entry Strategies
Chapter 4. U.S. Gluten-free Products Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. U.S. Gluten-free Products Market: Product Estimates & Trend Analysis
- 5.1. U.S. Gluten-free Products Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Bakery Products
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Dairy/dairy Alternatives
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Meats/meats Alternatives
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Condiments, Seasonings, Spreads
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Desserts & Ice-creams
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.6. Prepared Food
- 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.7. Pasta and Rice
- 5.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.8. Others
- 5.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Bakery Products
Chapter 6. U.S. Gluten-free Products Market: Distribution Channel Estimates & Trend Analysis
- 6.1. U.S. Gluten-free Products Market, by Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Convenience Stores
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Supermarkets & Hypermarket
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Specialty Stores
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Online
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.5. Others
- 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. Convenience Stores
Chapter 7. Competitive Analysis
- 7.1. Recent Developments & Impact Analysis by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.4.1. Revenue
- 7.4.2. COGS
- 7.4.3. Gross Profit Margin (%)
- 7.4.4. EBIT/EBITDA
- 7.4.5. Regional Revenue Breakdown
- 7.4.6. Business Segment Revenue Breakdown (as per annual report)
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Conagra Brands, Inc.
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. The Hain Celestial Group
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. General Mills Inc.
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Kellogg Co.
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. The Kraft Heinz Company
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. Siete Foods
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Barilla G. e R. Fratelli S.p.A
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Seitz glutenfree
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Dr. Schar
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Ecotone
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. Conagra Brands, Inc.
List of Tables
- Table 1 U.S. gluten-free products market - Key market driver analysis
- Table 2 U.S. gluten-free products market - Key market restraint analysis
- Table 3 U.S. gluten-free products market estimates & forecast, by product (USD Million)
- Table 4 U.S. gluten-free products market estimates & forecast, by distribution channel (USD Million)
- Table 5 Recent developments & impact analysis by key market participants
- Table 6 Company market share, 2024
- Table 7 Company heat map analysis
- Table 8 Companies undergoing key strategies
List of Figures
- Fig. 1 US gluten-free products market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Distribution channel snapshot
- Fig. 9 Regional snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 U.S. gluten-free products market size, 2018 to 2030 (USD Million)
- Fig. 12 U.S. gluten-free products market size, 2018 to 2030 (Thousand Units)
- Fig. 13 U.S. gluten-free products market: Penetration & growth prospect mapping
- Fig. 14 U.S. gluten-free products market: Value chain analysis
- Fig. 15 U.S. gluten-free products market: Profit margin analysis
- Fig. 16 U.S. gluten-free products market: Market dynamics
- Fig. 17 UU.S. gluten-free products market: Porter's five forces analysis
- Fig. 18 Factors influencing buying decisions for US gluten-free products
- Fig. 19 U.S. gluten-free products market, by product: Key Takeaways
- Fig. 20 U.S. gluten-free products market: Product movement analysis, 2024 & 2030 (%)
- Fig. 21 U.S. bakery products market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 22 U.S. dairy/dairy alternatives market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 U.S. meat/meat alternatives market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 24 U.S. condiments, seasonings, spreads market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 25 U.S. desserts & ice-creams market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 U.S. prepared food market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 U.S. pasta and rice market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 28 U.S. others market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 U.S. gluten-free products market, by distribution channel: Key Takeaways
- Fig. 30 U.S. gluten-free products market: Distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 31 U.S. gluten-free products market estimates and forecasts through convenience stores, 2018 - 2030 (USD Million)
- Fig. 32 U.S. gluten-free products market estimates and forecasts through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
- Fig. 33 U.S. gluten-free products market estimates and forecasts through specialty stores, 2018 - 2030 (USD Million)
- Fig. 34 U.S. gluten-free products market estimates and forecasts through online, 2018 - 2030 (USD Million)
- Fig. 35 U.S. gluten-free products market estimates and forecasts through others, 2018 - 2030 (USD Million)
- Fig. 36 U.S. gluten-free products market: Regional outlook, 2024 & 2030, (USD Million)
- Fig. 37 Key company categorization
- Fig. 38 Company market share analysis, 2024
- Fig. 39 Strategic framework of US gluten-free products market
