PUBLISHER: Grand View Research | PRODUCT CODE: 1751465
PUBLISHER: Grand View Research | PRODUCT CODE: 1751465
The Asia Pacific vitamin and mineral premixes market size was estimated at USD 2.79 billion in 2024 and is projected to grow at a CAGR of 7.2% from 2025 to 2030. This can be attributed to rising health awareness, growing demand for fortified food and beverages, and increasing prevalence of micronutrient deficiencies. In addition, government initiatives promoting nutritional supplementation, rapid urbanization, and the growth of the animal nutrition industry further fuel market expansion across the region.
The Asia Pacific vitamin and mineral premixes industry is experiencing strong growth due to rising consumer awareness around health, wellness, and preventive nutrition. As lifestyle-related diseases and micronutrient deficiencies become more prevalent, consumers are increasingly turning to fortified food, beverages, and dietary supplements to maintain overall health. This shift in consumer behavior is especially prominent in urban centers where education and income levels are rising.
According to the World Health Organization, in the Asia Pacific region, an estimated 244 million women and 83 million children are affected by anemia, primarily due to iron deficiency, highlighting a significant public health concern. Simultaneously, the prevalence of diabetes is rising sharply; for instance, in Sri Lanka, the age-standardized prevalence of diabetes among individuals aged 30 and older was 31.2% in 2022, equating to approximately 4.2 million people, with nearly 41% not receiving treatment. These health challenges are driving demand for fortified products, as consumers seek proactive solutions to enhance their nutritional intake and overall well-being.
A key driver is the increasing role of food and beverage companies in product innovation, as they seek to differentiate their offerings with added functional benefits. Manufacturers are actively incorporating vitamin and mineral premixes into a wide array of products-from dairy and cereals to snacks and infant nutrition-to meet evolving consumer expectations for nutritious, convenient options. For instance, in September 2023, Prinova launched a new line of premix solutions tailored for the Asia-Pacific market, aimed at enhancing nutritional offerings in food and beverage products. This initiative focuses on providing customized blends that cater to local tastes and dietary needs, thereby supporting manufacturers in developing innovative products. The premixes include a variety of vitamins essential for health, such as Vitamin A, B vitamins (including B1, B2, B3, B6, and B12), Vitamin C, Vitamin D, and Vitamin E.
Regulatory support and food fortification programs by regional governments further reinforce this trend. For example, in India, the Food Safety and Standards Authority of India (FSSAI), through the Food Fortification Resource Centre (FFRC), promotes large-scale fortification of staples like rice, wheat flour, and edible oil. These efforts, aimed at addressing micronutrient deficiencies, rely on the use of vitamin and mineral premixes, which create consistent demand for these products across both public nutrition schemes and commercial food production. Such initiatives encourage local food manufacturers to adopt fortification and support the premix market's growth by driving the need for standardized, nutrient-rich formulations.
In addition to human consumption, the market is also being driven by the animal feed industry. With growing demand for high-quality protein and improved livestock productivity, producers are increasingly adopting nutrient-enriched feed premixes to support animal health and performance. This multi-sectoral demand across both human and animal nutrition is creating a robust and expanding market landscape for vitamin and mineral premixes in the Asia Pacific region. For instance, in January 2021, Trouw Nutrition, the animal nutrition division of the Dutch global company Nutreco, launched a technologically advanced greenfield project in Jadcherla (Hyderabad), India. This initiative marks a significant milestone as it aims to provide high-quality minerals, vitamin premixes, mineral blends, and feed safety solutions tailored for customers across South Asia. The facility will serve various species, including poultry, dairy, aquaculture, and pets.
Asia Pacific Vitamin And Mineral Premixes Market Report Segmentation
This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Asia Pacific vitamin and mineral premixes market report based on application, form, product, and region.