PUBLISHER: Grand View Research | PRODUCT CODE: 1751562
PUBLISHER: Grand View Research | PRODUCT CODE: 1751562
The global flavored water market size is anticipated to reach USD 1,200.7 million by 2030 and is anticipated to expand at a CAGR of 9.7% during the forecast period, according to a new report by Grand View Research, Inc. Increasing consumer preference for healthy alternatives to sugary soft drinks is the major factor driving the market growth. Moreover, the product contains a good amount of minerals and vitamins, which help maintain blood pressure levels and improve bone health, brain health, and immunity. The sparkling product segment dominated the market with the largest revenue share in 2024. The sparkling waters with added benefits of fruits and herbs are in high demand as they are a healthy alternative to fizzy drinks. Over the years, sparkling drinks with low or zero sugar and zero-calorie content are gaining popularity among young, health-conscious consumers.
In 2024, the supermarket distribution channel held the largest revenue share of the market. The factors, such as easy product accessibility, well-organized shelves, and provision of home delivery and "click and collect" services, have boosted the sales of the products through these distribution channels. Lately, products containing vitamins and flavors including orange, lemon, apple, and mixed berries have been making space on supermarket shelves. Europe dominated the market in 2024, accounting for the highest revenue share, owing to the high product consumption as a healthier alternative to other sugary carbonated beverages. The presence of several manufacturers in Europe will further boost market growth over the forecast years.
The market is characterized by significant competition owing to the presence of key players with a strong global presence and vast distribution networks. Companies have been introducing healthy and innovative flavors to attract consumers. For instance, on 14 January 2025, RECOVER 180 launched two new flavors: strawberry lemonade and tropical punch. These new flavors contain no sugar, artificial sweeteners, or artificial flavors and are non-GMO. These product launches are estimated to drive market growth over the forecast period.