PUBLISHER: Grand View Research | PRODUCT CODE: 1771497
PUBLISHER: Grand View Research | PRODUCT CODE: 1771497
The global home appliances rental market size is expected to reach USD 76.80 billion by 2030, and is projected to grow at a CAGR of 9.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. With increasing urbanization and rising housing mobility, consumers are shifting from ownership to usage-based models, fueling demand for home appliance rentals. Modern renters, especially Millennials and Gen Z, prioritize flexibility, cost-efficiency, and sustainability, making rental services an attractive alternative to outright purchases. Cities with transient populations like London, New York, Tokyo, and Dubai are witnessing a surge in demand for subscription-based appliance access that aligns with minimalist and eco-conscious lifestyles.
Technological advancements have addressed past limitations of appliance rentals, such as limited selection and outdated models. Today's rental providers offer access to energy-efficient, smart appliances with IoT integration, remote monitoring, and voice control compatibility. Improved logistics and digital platforms now ensure seamless delivery, installation, maintenance, and upgrade services, significantly elevating the consumer experience and expanding appeal to tech-savvy households.
The market is also benefiting from heightened environmental awareness. Renting appliances reduces electronic waste and supports circular economy principles. Brands offering transparent energy ratings, carbon footprint tracking, and appliance reuse programs are gaining favor among sustainability-focused consumers. This is particularly resonant in European markets where environmental regulations and eco-label expectations are driving responsible consumption habits.
In emerging markets across Southeast Asia, Latin America, and Africa, appliance rentals are bridging the affordability gap. By offering low-cost access to modern conveniences such as refrigerators, washing machines, and air conditioners, rental services empower middle-income households while supporting upward mobility. Customizable rental terms, mobile-first platforms, and flexible payment options are key to accelerating adoption in these regions.
Products from companies like Rentomojo (India), Grover (Germany), and Fernish (U.S.) are gaining traction for combining premium aesthetics, smart features, and hassle-free service models. These solutions particularly appeal to urban professionals, students, and young families seeking convenience without long-term commitments, positioning appliance rentals as a vital part of the evolving global smart living ecosystem.