PUBLISHER: Grand View Research | PRODUCT CODE: 1771521
PUBLISHER: Grand View Research | PRODUCT CODE: 1771521
The India handmade carpet & rug market size is expected to reach USD 89.2 million by 2030, and is projected to grow at a CAGR of 8.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. Modern Indian consumers are increasingly valuing quality over quantity. With rising disposable incomes and a growing awareness of global interior design trends, urban homeowners are gravitating towards bespoke, artisanal products that carry a story. Handmade carpets and rugs, often woven with regional patterns and traditional motifs, offer a unique aesthetic that mass-produced alternatives cannot replicate. Eco-consciousness is also playing a critical role. Buyers are choosing products made with natural dyes and sustainable fibers such as wool, jute, and cotton, aligning their purchases with personal values around environmental responsibility.
Additionally, the influence of social media and digital platforms has amplified the appeal of handcrafted items. Interior influencers and design experts often highlight the timeless appeal of handmade rugs, driving aspiration and demand among younger audiences. This demographic is also more inclined to support local artisans and businesses, creating a meaningful connection between craftsmanship and community upliftment.
Furthermore, on the manufacturing side, there has been a significant shift towards innovation and inclusivity. Carpet manufacturers are investing in skill development programs and adopting technology to support weavers without compromising the handcrafted essence of their work. Design studios and export houses are collaborating directly with rural artisans, ensuring fair wages, ethical labor practices, and creative freedom. The focus is not only on preserving traditional weaving techniques but also on adapting them to suit contemporary global tastes, an approach that has opened up newer international markets.
Indian carpet clusters such as Bhadohi, Jaipur, and Srinagar have seen renewed interest from global buyers, especially after the recognition of Geographical Indication (GI) tags, which protect and promote region-specific crafts. The integration of modern design with traditional techniques has allowed manufacturers to cater to both domestic and international customers, further boosting the industry's credibility and value.