U.S. Bath Salts Market Size, Share & Trends Analysis Report By Product, By End-use, By Distribution Channel, And Segment Forecasts, 2025

The U.S. bath salts market size is expected to reach USD 1.25 billion by 2033, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 5.0% from 2025 to 2033. Increasing awareness of wellness and self-care, especially among younger consumers such as millennials and Gen Z, is significantly fueling demand for bath salts in the U.S. These consumers are increasingly looking beyond basic hygiene products, favoring bath salts that provide therapeutic benefits like muscle relaxation, skin nourishment, and stress relief. This shift reflects a broader trend where bath salts are no longer viewed as mere bath additives but as essential components of daily wellness rituals and self-indulgence.

The rising popularity of at-home wellness routines has been a major growth driver as consumers seek to create spa-like experiences within their bathrooms. Products that combine efficacy with sensory appeal, such as soothing aromas, natural textures, and visually attractive formulations, are especially favored. Social media platforms like Instagram and TikTok amplify this trend by inspiring consumers to explore premium bath salts and share their self-care journeys online, driving wider adoption and market growth.

Premiumization continues to shape the U.S. market. Increasing disposable incomes, particularly among urban and affluent consumers, have led to a preference for high-quality, ethically sourced ingredients and elegant packaging. Exotic mineral varieties such as Dead Sea salt and Himalayan salt, often infused with botanicals and essential oils, are gaining traction for their perceived enhanced wellness benefits. This evolving consumer mindset allows established wellness brands and innovative direct-to-consumer companies to capture market share by emphasizing product authenticity, sustainability, and luxury appeal.

U.S. Bath Salts Market Report Highlights:

The Epsom salt segment accounted for a significant share, due to its well-known benefits for muscle relaxation and recovery, which resonate strongly with active and wellness-focused consumers. Its affordability, wide availability, and trusted reputation as a natural remedy further reinforce its dominant position among bath salt options.
Offline sales of bath salts held a substantial market share in the U.S., as consumers prefer purchasing these products in physical stores where they can assess texture, scent, and packaging firsthand. The opportunity for in-person inspection and personalized advice from store staff continues to drive strong demand through traditional retail channels.
Residential use dominates the U.S. market as more consumers focus on incorporating wellness rituals into their daily lives. The growing preference for at-home relaxation and stress relief has led individuals to purchase premium bath salts, reflecting a shift toward investing in products that promote comfort and rejuvenation within the home environment.

Product Code: GVR-4-68040-624-5

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. End Use Outlook
2.5. Competitive Landscape Snapshot

Chapter 3. U.S. Bath Salts Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Related Market Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. U.S. Bath Salts Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. U.S. Bath Salts Market: Product Estimates & Trend Analysis

5.1. U.S. Bath Salts Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Million)
- 5.3.1. Epsom Salt
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Dead Sea Salt
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.3. Himalayan Salt
  - 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.4. Bolivian Salt
  - 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.5. Others
  - 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. U.S. Bath Salts Market: Distribution Channel Estimates & Trend Analysis

6.1. U.S. Bath Salts Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 6.3.1. Offline
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 6.3.1.2. Hypermarkets/Supermarkets
    - 6.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 6.3.1.3. Specialty Stores
    - 6.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 6.3.1.4. Pharmacies/Drug Stores
    - 6.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 6.3.1.5. Others
    - 6.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Online/E-commerce
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. U.S. Bath Salts Market: End Use Estimates & Trend Analysis

7.1. U.S. Bath Salts Market, By End Use: Key Takeaways
7.2. End Use Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.3.1. Residential
  - 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.2. Commercial
  - 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. U.S. Bath Salts Market: Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Basin
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. The Seaweed Bath Co.
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Parfums de Coeur, Ltd.
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. SAN FRANCISCO SALT CO
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Enviromedica.
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Bathorium.
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. The Midwest Sea Salt Company Inc.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Better Bath Better Body LLC
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Yareli Bath & Beauty.
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. SaltWorks
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-624-5

List of Tables

1. U.S. bath salts market: Key market driver analysis
2. U.S. bath salts market: Key market restraint analysis
3. U.S. bath salts market estimates & forecast, by product (USD Million)
4. U.S. epsom salt market estimates & forecasts, 2021 - 2033 (USD Million)
5. U.S. dead sea salt market estimates & forecasts, 2021 - 2033 (USD Million)
6. U.S. himalayan salt market estimates & forecasts, 2021 - 2033 (USD Million)
7. U.S. bolivian salt market estimates & forecasts, 2021 - 2033 (USD Million)
8. U.S. other bath salts market estimates & forecasts, 2021 - 2033 (USD Million)
9. U.S. bath salts market estimates & forecast, by distribution channel (USD Million)
10. U.S. bath salts market estimates & forecasts, through the offline channel, 2021 - 2033 (USD Million)
11. U.S. bath salts market estimates & forecasts, through hypermarkets/supermarkets, 2021 - 2033 (USD Million)
12. U.S. bath salts market estimates & forecasts, through specialty stores, 2021 - 2033 (USD Million)
13. U.S. bath salts market estimates & forecasts, through pharmacies/drug stores, 2021 - 2033 (USD Million)
14. U.S. bath salts market estimates & forecasts, through online/e-commerce, 2021 - 2033 (USD Million)
15. U.S. bath salts market estimates & forecast, by end use (USD Million)
16. U.S. residential bath salts market estimates & forecasts, 2021 - 2033 (USD Million)
17. U.S. commercial bath salts market estimates & forecasts, 2021 - 2033 (USD Million)
18. Recent developments & impact analysis, by key market participants
19. Company market share, 2024 (%)
20. Company heat map analysis
21. Companies undergoing key strategies

List of Figures

1. U.S. bath salts market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Market snapshot
7. Segment snapshot
8. Regional snapshot
9. Competitive landscape Snapshot
10. Global parent industry and bath salts market size (USD Million)
11. Global bath salts market size, 2021 to 2033 (USD Million)
12. U.S. bath salts market: Penetration & growth prospect mapping
13. U.S. bath salts market: Value chain analysis
14. U.S. bath salts market: Profit-margin analysis
15. U.S. bath salts market: Dynamics
16. U.S. bath salts market: Porter's five forces analysis
17. Factors influencing buying decisions for stemware
18. U.S. bath salts market, by product: Key takeaways
19. U.S. bath salts market: Product movement analysis, 2024 & 2033 (%)
20. U.S. epsom salt market estimates & forecasts, 2021 - 2033 (USD Million)
21. U.S. dead sea salt market estimates & forecasts, 2021 - 2033 (USD Million)
22. U.S. himalayan salt market estimates & forecasts, 2021 - 2033 (USD Million)
23. U.S. bolivian salt market estimates & forecasts, 2021 - 2033 (USD Million)
24. U.S. other bath salts market estimates & forecasts, 2021 - 2033 (USD Million)
25. U.S. bath salts market, by distribution channel: Key takeaways
26. U.S. bath salts market: Distribution channel movement analysis, 2024 & 2033 (%)
27. U.S. bath salts market estimates & forecasts, through offline, 2021 - 2033 (USD Million)
28. U.S. bath salts market estimates & forecasts, through hypermarkets/supermarkets, 2021 - 2033 (USD Million)
29. U.S. bath salts market estimates & forecasts, through specialty stores, 2021 - 2033 (USD Million)
30. U.S. bath salts market estimates & forecasts, through pharmacies/drug stores, 2021 - 2033 (USD Million)
31. U.S. bath salts market estimates & forecasts, through online/e-commerce, 2021 - 2033 (USD Million)
32. U.S. bath salts market, by end use: Key takeaways
33. U.S. bath salts market: End use movement analysis, 2024 & 2033 (%)
34. U.S. residential bath salts market estimates & forecasts, 2021 - 2033 (USD Million)
35. U.S. commercial bath salts market estimates & forecasts, 2021 - 2033 (USD Million)
36. Key company categorization
37. Company market share analysis, 2024 (%)
38. Strategic framework of the stemware market

U.S. Bath Salts Market Size, Share & Trends Analysis Report By Product, By End-use, By Distribution Channel, And Segment Forecasts, 2025 - 2033

Description

Table of Contents

List of Tables

U.S. Bath Salts Market Growth & Trends:

U.S. Bath Salts Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Bath Salts Market Variables, Trends & Scope

Chapter 4. U.S. Bath Salts Market: Consumer Behavior Analysis

Chapter 5. U.S. Bath Salts Market: Product Estimates & Trend Analysis

Chapter 6. U.S. Bath Salts Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. U.S. Bath Salts Market: End Use Estimates & Trend Analysis

Chapter 8. U.S. Bath Salts Market: Competitive Analysis

List of Tables

List of Figures