PUBLISHER: Grand View Research | PRODUCT CODE: 1771695
PUBLISHER: Grand View Research | PRODUCT CODE: 1771695
U.S. Automotive Biometric Market Size, Share & Trends Analysis Report By Offering, By Technology (Fingerprint Recognition, Facial Recognition, Voice Recognition, Iris Recognition), By Application, By Vehicle Type, And Segment Forecasts, 2025 - 2033
U.S. Automotive Biometric Market Trends:
The U.S. automotive biometric market size was estimated at USD 330.0 million in 2024, and is projected to reach USD 1,223.0 million by 2033, growing at a CAGR of 16.6% from 2025 to 2033. The market is gaining momentum, driven by rising demand for enhanced vehicle security through biometric authentication methods such as fingerprint and facial recognition,
In response to growing vehicle theft and safety concerns. Increasing integration of biometrics with infotainment and connected car systems is enabling a personalized and seamless in-car experience, aligning with evolving U.S. consumer expectations. Additionally, the growing regulatory emphasis on driver monitoring systems (DMS) to improve road safety and reduce accidents is accelerating the deployment of biometric technologies across vehicle segments. Advancements in artificial intelligence and machine learning within the U.S. present significant opportunities to enhance the accuracy, reliability, and user-friendliness of biometric systems, supporting broader implementation. Privacy and data security concerns, coupled with the stringent regulatory environment in the U.S., act as restraints, affecting the pace of consumer adoption and delaying broader regulatory approvals.
The U.S. automotive market is witnessing growing demand for biometric security technologies such as fingerprint and facial recognition, fueled by rising vehicle theft rates and heightened consumer concerns about security. For example, at MWC 2024, trinamiX and Continental introduced a dual-stage face authentication system enabling contactless unlocking and engine ignition with liveness detection. Also, Ford's April 2025 patent on a multimodal biometric system aims to detect security threats by analyzing facial and fingerprint data alongside behavioral cues, helping law enforcement identify persons of interest. These innovations reflect a strong industry push to adopt advanced biometric authentication methods that provide safer, more reliable vehicle access and protection against unauthorized use.
Biometric technologies are increasingly embedded into infotainment and connected car systems in the U.S., supporting consumer demand for personalized, secure, and seamless driving experiences. Connected vehicles are expected to make up 95% of all cars by 2030, according to Salesforce, emphasizing biometrics' critical role in managing secure user profiles and preferences. This integration enables features such as customized climate controls, driver-specific infotainment settings, and secure payment authorization within the vehicle. Companies such as Gentex and IDEMIA are actively advancing these biometric capabilities to strengthen user convenience and data security. As a result, biometrics help foster improved customer loyalty while enabling safer, smarter in-car interactions aligned with digital lifestyle trends.
In the U.S., there is a growing regulatory emphasis on deploying driver monitoring systems (DMS) to enhance road safety by detecting driver fatigue, distraction, and impairment. Technologies combining biometrics with AI and radar are gaining traction to meet these safety mandates. For instance, IDEMIA's ID2Issuance system, launched in September 2024, supports biometric verification in driver licensing, reinforcing regulatory compliance and identity security. These systems reduce accidents by alerting drivers or intervening when risky behaviors are detected, supporting government and industry efforts to improve driver awareness and prevent collisions.
The burgeoning U.S. EV and autonomous vehicle markets are fast-tracking biometric integration for enhanced security and user experience. Automakers are increasingly adopting biometric systems that combine facial recognition, fingerprint scanning, and behavioral analysis to enable secure keyless entry, personalized driver settings, and real-time safety monitoring. For instance, some leading manufacturers are developing multimodal biometric platforms that allow vehicles to recognize individual drivers and adjust seat positions, climate control, and infotainment preferences automatically. As electric and autonomous vehicles become more prevalent, biometrics are essential for ensuring safe, personalized, and convenient mobility solutions.
Privacy and data security concerns remain a major hurdle for biometric adoption in the U.S. automotive sector. Regulatory frameworks, including Illinois' Biometric Information Privacy Act (BIPA) and California's Consumer Privacy Act (CCPA), impose strict controls on biometric data handling. Ford's patented biometric system raised privacy debates regarding data storage and surveillance risks, illustrating consumer wariness and regulatory challenges. Addressing these concerns through transparent data governance and consent protocols is essential for broader market acceptance.
U.S. Automotive Biometric Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2020 to 2033. For this study, Grand View Research has segmented the U.S. automotive biometric Market report based on offering, technology, application, and vehicle type.
- Offering Outlook (Revenue, USD Million, 2021 - 2033)
- Hardware
- Software
- Service
- Technology Outlook (Revenue, USD Million, 2021 - 2033)
- Fingerprint Recognition
- Facial Recognition
- Voice Recognition
- Iris Recognition
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Vehicle Access Control
- Driver Identification & Personalization
- Driver Monitoring Systems (DMS)
- Infotainment & HMI Control
- In-Car Payment Authentication
- Vehicle Type Outlook (Revenue, USD Million, 2021 - 2033)
- Passenger Cars
- Commercial Vehicles
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Research Methodology
- 1.2.1. Information Procurement
- 1.3. Information or Data Analysis
- 1.4. Methodology
- 1.5. Research Scope and Assumptions
- 1.6. Market Formulation & Validation
- 1.7. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. U.S. Automotive Biometric Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
- 3.3. U.S. Automotive Biometric Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic and social landscape
- 3.3.2.3. Technological landscape
- 3.3.1. Industry Analysis - Porter's
- 3.4. Pain Point Analysis
Chapter 4. U.S. Automotive Biometric Market: Offering Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. U.S. Automotive Biometric Market: Offering Movement Analysis, 2024 & 2033 (USD Million)
- 4.3. Hardware
- 4.3.1. Hardware Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.4. Software
- 4.4.1. Software Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.5. Service
- 4.5.1. Service Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 5. U.S. Automotive Biometric Market: Technology Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.1.1. U.S. Automotive Biometric Market: Technology Movement Analysis, 2024 & 2033 (USD Million)
- 5.2. Fingerprint Recognition
- 5.2.1. Fingerprint Recognition Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.3. Facial Recognition
- 5.3.1. Facial Recognition Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.4. Voice Recognition
- 5.4.1. Voice Recognition Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.5. Iris Recognition
- 5.5.1. Iris Recognition Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 6. U.S. Automotive Biometric Market: By Application Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. U.S. Automotive Biometric Market: By Application Movement Analysis, 2024 & 2033 (USD Million)
- 6.3. Vehicle Access Control
- 6.3.1. Vehicle Access Control Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.4. Driver Identification & Personalization
- 6.4.1. Driver Identification & Personalization Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.5. Driver Monitoring Systems (DMS)
- 6.5.1. Driver Monitoring Systems (DMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.6. Infotainment & HMI Control
- 6.6.1. Infotainment & HMI Control Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.7. In-Car Payment Authentication
- 6.7.1. In-Car Payment Authentication Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 7. U.S. Automotive Biometric Market: By Vehicle Type Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. U.S. Automotive Biometric Market: By Vehicle Type Movement Analysis, 2024 & 2033 (USD Million)
- 7.3. Passenger Cars
- 7.3.1. Passenger Cars Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4. Commercial Vehicles
- 7.4.1. Commercial Vehicles Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Company Categorization
- 8.2. Company Market Positioning
- 8.3. Company Heat Map Analysis
- 8.4. Company Profiles/Listing
- 8.4.1. Fujitsu Limited
- 8.4.1.1. Participant's Overview
- 8.4.1.2. Financial Performance
- 8.4.1.3. Product Benchmarking
- 8.4.1.4. Strategic Initiatives
- 8.4.2. Synaptics Incorporated
- 8.4.2.1. Participant's Overview
- 8.4.2.2. Financial Performance
- 8.4.2.3. Product Benchmarking
- 8.4.2.4. Strategic Initiatives
- 8.4.3. Continental AG
- 8.4.3.1. Participant's Overview
- 8.4.3.2. Financial Performance
- 8.4.3.3. Product Benchmarking
- 8.4.3.4. Strategic Initiatives
- 8.4.4. Fingerprint Cards AB
- 8.4.4.1. Participant's Overview
- 8.4.4.2. Financial Performance
- 8.4.4.3. Product Benchmarking
- 8.4.4.4. Strategic Initiatives
- 8.4.5. Safran S.A.
- 8.4.5.1. Participant's Overview
- 8.4.5.2. Financial Performance
- 8.4.5.3. Product Benchmarking
- 8.4.5.4. Strategic Initiatives
- 8.4.6. VOXX International Corporation
- 8.4.6.1. Participant's Overview
- 8.4.6.2. Financial Performance
- 8.4.6.3. Product Benchmarking
- 8.4.6.4. Strategic Initiatives
- 8.4.7. Methode Electronics Inc.
- 8.4.7.1. Participant's Overview
- 8.4.7.2. Financial Performance
- 8.4.7.3. Product Benchmarking
- 8.4.7.4. Strategic Initiatives
- 8.4.8. Gentex Corporation
- 8.4.8.1. Participant's Overview
- 8.4.8.2. Financial Performance
- 8.4.8.3. Product Benchmarking
- 8.4.8.4. Strategic Initiatives
- 8.4.9. Cerence Inc.
- 8.4.9.1. Participant's Overview
- 8.4.9.2. Financial Performance
- 8.4.9.3. Product Benchmarking
- 8.4.9.4. Strategic Initiatives
- 8.4.10. HID Global Corporation
- 8.4.10.1. Participant's Overview
- 8.4.10.2. Financial Performance
- 8.4.10.3. Product Benchmarking
- 8.4.10.4. Strategic Initiatives
- 8.4.1. Fujitsu Limited
List of Tables
- Table 1 U.S. Automotive Biometric Market size estimates & forecasts 2021 - 2033 (USD Million)
- Table 2 U.S. Automotive Biometric Market, by Offering 2021 - 2033 (USD Million)
- Table 3 U.S. Automotive Biometric Market, by Technology 2021 - 2033 (USD Million)
- Table 4 U.S. Automotive Biometric Market, by Application 2021 - 2033 (USD Million)
- Table 5 U.S. Automotive Biometric Market, by Vehicle Type 2021 - 2033 (USD Million)
List of Figures
- Fig. 1 U.S. Automotive Biometric Market Segmentation
- Fig. 2 Market research process
- Fig. 3 Information procurement
- Fig. 4 Primary research pattern
- Fig. 5 Market research approaches
- Fig. 6 Value chain-based sizing & forecasting
- Fig. 7 Parent market analysis
- Fig. 8 Market formulation & validation
- Fig. 9 U.S. Automotive Biometric Market Snapshot
- Fig. 10 U.S. Automotive Biometric Market Segment Snapshot
- Fig. 11 U.S. Automotive Biometric Market Competitive Landscape Snapshot
- Fig. 12 Market research process
- Fig. 13 Market driver relevance analysis (Current & future impact)
- Fig. 14 Market restraint relevance analysis (Current & future impact)
- Fig. 15 U.S. Automotive Biometric Market: Offering Outlook Key Takeaways (USD Million)
- Fig. 16 U.S. Automotive Biometric Market: Offering Movement Analysis 2024 & 2033 (USD Million)
- Fig. 17 Hardware market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 18 Software market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 19 Service market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 20 U.S. Automotive Biometric Market: Technology Outlook Key Takeaways (USD Million)
- Fig. 21 U.S. Automotive Biometric Market: Technology Movement Analysis 2024 & 2033 (USD Million)
- Fig. 22 Fingerprint Recognition market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 23 Facial Recognition market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 24 Voice Recognition market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 25 Iris Recognition market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 26 U.S. Automotive Biometric Market: Application Outlook Key Takeaways (USD Million)
- Fig. 27 U.S. Automotive Biometric Market: Application Movement Analysis 2024 & 2033 (USD Million)
- Fig. 28 Vehicle Access Control market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 29 Driver Identification & Personalization market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 30 Driver Monitoring Systems (DMS) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 31 Infotainment & HMI Control market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 32 In-Car Payment Authentication market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 33 U.S. Automotive Biometric Market: Vehicle Type Outlook Key Takeaways (USD Million)
- Fig. 34 U.S. Automotive Biometric Market: Vehicle Type Movement Analysis 2024 & 2033 (USD Million)
- Fig. 35 Passenger Cars market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 36 Commercial Vehicles market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 37 Strategy framework
- Fig. 38 Company Categorization
