PUBLISHER: Grand View Research | PRODUCT CODE: 1772263
PUBLISHER: Grand View Research | PRODUCT CODE: 1772263
The global natural surfactants market size is anticipated to reach USD 30,880.9 million by 2033 and is projected to grow at a CAGR of 4.2% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market is driven by rising demand for biodegradable, eco-friendly alternatives in personal care, home care, and agrochemical applications.
Regulatory restrictions on petrochemical surfactants and growing consumer preference for clean-label products are accelerating adoption. Advances in bio-fermentation and green extraction technologies have improved cost-efficiency and performance. Expanding clean beauty trends and organic agriculture further support the shift toward natural and plant-derived surfactants.
The anionic segment dominated the market with a revenue share of 41.2% in 2024. This growth is primarily driven by its strong foaming, cleansing, and emulsifying abilities, making it ideal for detergents and cleaners. Sourced from plant-based oils like coconut and palm, these surfactants balance high performance with biodegradability.
The personal care segment is expected to grow at a substantial CAGR of 4.6% from 2025 to 2033 in terms of revenue.This surge is primarily driven by demand for clean-label, sulfate-free products. Consumers prefer gentle, plant- or sugar-derived surfactants for skin and hair care, boosting the use of nonionic and amphoteric types. Their mildness, low irritancy, and eco-certification compatibility appeal to sustainability-focused brands, supporting rapid growth across premium and mainstream markets.
Europe led with a 38.6% revenue share in 2024. The market is propelled by strict environmental regulations, green chemistry adoption, and demand for eco-certified products. Germany spearheads growth with strong clean-label trends and European Union (EU) chemical compliance. Robust R&D, bio-based innovation, and active M&A among key players reinforce the region's dominance across personal care and industrial applications.