PUBLISHER: Grand View Research | PRODUCT CODE: 1772369
PUBLISHER: Grand View Research | PRODUCT CODE: 1772369
North America Kombucha Market Size, Share & Trends Analysis Report By Product (Conventional, Hard), By Distribution Channel (On-Trade, Off-Trade), By Region, And Segment Forecasts, 2025 - 2030
North America Kombucha Market Trends:
The North America kombucha market size was estimated at USD 1.88 billion in 2024 and is expected to grow at a CAGR of 13.7% from 2025 to 2030. The growth of the kombucha industry in North America is fueled by a rising consumer preference for healthy, functional beverages and increased awareness of the benefits of probiotics for gut health. The growing demand for natural, organic, and low-sugar products aligns with health-conscious consumption trends, further accelerating market growth. In addition, the introduction of innovative flavors and unique formulations has broadened kombucha's consumer base, making it more appealing to a diverse audience.
Kombucha has gained popularity in the wellness sector, with product innovation becoming a driving force in its adoption. Brands started diversifying kombucha offerings, introducing a wider variety of flavors, including fruit-infused and lower-sugar options, which catered to a broader taste preference. With consumers increasingly seeking products aligned with sustainable practices, kombucha producers adopted eco-friendly packaging, focusing on organic ingredients and non-GMO certifications.
Another key factor influencing product adoption is consumers' awareness of their alcohol intake, owing to health concerns and the rise of sober curiosity. This shift has led consumers to prefer low-alcohol functional beverages such as kombucha. For instance, according to the data published in November 2024, Gen Z consumers are keen on reducing their alcohol intake and consuming about one-third less beer and wine than previous generations.
With this increasing interest in health-conscious choices, the position of kombucha within the functional beverage market is strengthened. The growing consumer preference for health-focused fermented beverages is anticipated to boost product demand. These drinks, enriched with probiotic bacteria, assist in addressing issues such as digestion and inflammation. The key companies are capitalizing on these trends by introducing new products in the market. For instance, in January 2024, Boochcraft, a U.S.-based company, launched a new product called Mood, a hard kombucha beverage in 2 exciting variants, Energize and Rejuvenate.
Additionally, plant-based and vegan preferences are influencing the adoption of kombucha, with many brands catering to these dietary requirements, ensuring that their products are cruelty-free and vegan-friendly.
North America Kombucha Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America kombucha market report based on product, distribution channel, and region:
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Conventional
- Hard
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- On-Trade
- Off-Trade
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Competitive Landscape Outlook
Chapter 3. North America Kombucha Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Global Kombucha Market Size & Growth Rate Overview, 2018 - 2030 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. North America Kombucha Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. North America Kombucha Market: Product Estimates & Trend Analysis
- 5.1. North America Kombucha Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Conventional
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Hard
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Conventional
Chapter 6. North America Kombucha Market: Distribution Channel Estimates & Trend Analysis
- 6.1. North America Kombucha Market, by Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. On-Trade
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Off-Trade
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. On-Trade
Chapter 7. North America Kombucha Market: Regional Estimates & Trend Analysis
- 7.1. North America Kombucha Market: Regional Outlook
- 7.2. Regional Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
- 7.3.1. North America
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.2. U.S.
- 7.3.1.2.1. Key country dynamics
- 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.3. Canada
- 7.3.1.3.1. Key country dynamics
- 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.4. Mexico
- 7.3.1.4.1. Key country dynamics
- 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1. North America
Chapter 8. Competitive Analysis
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.4.1. Revenue
- 8.4.2. COGS
- 8.4.3. Gross Profit Margin (%)
- 8.4.4. EBIT/EBITDA
- 8.4.5. Regional Revenue Breakdown
- 8.4.6. Business Segment Revenue Breakdown (as per annual report)
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. GT's Living Food
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Remedy Drinks
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Lo Bros.
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Laesk
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. VIGO KOMBUCHA
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Kobenhavn Kombucha
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Brothers and Sisters
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. GO Kombucha
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Equinox Kombucha
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. MOMO KOMBUCHA
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.11. Real Kombucha
- 8.9.11.1. Company Overview
- 8.9.11.2. Financial Performance
- 8.9.11.3. Product Portfolios
- 8.9.11.4. Strategic Initiatives
- 8.9.12. BB Kombucha
- 8.9.12.1. Company Overview
- 8.9.12.2. Financial Performance
- 8.9.12.3. Product Portfolios
- 8.9.12.4. Strategic Initiatives
- 8.9.1. GT's Living Food
List of Tables
- Table 1 North America kombucha market - Key market driver analysis
- Table 2 North America kombucha market - Key market restraint analysis
- Table 3 North America kombucha market estimates & forecast, by product (USD Million)
- Table 4 North America kombucha market estimates & forecast, by distribution channel (USD Million)
- Table 5 US macro-economic outlay
- Table 6 U.S. kombucha market estimates and forecast, 2018 - 2030 (USD Million)
- Table 7 U.S. kombucha market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 8 U.S. kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 9 US macro-economic outlay
- Table 10 U.S. kombucha market estimates and forecast, 2018 - 2030 (USD Million)
- Table 11 U.S. kombucha market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 12 U.S. kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 13 Canada macro-economic outlay
- Table 14 Canada kombucha market estimates and forecast, 2018 - 2030 (USD Million)
- Table 15 Canada kombucha market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 16 Canada kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 17 Mexico macro-economic outlay
- Table 18 Mexico kombucha market estimates and forecast, 2018 - 2030 (USD Million)
- Table 19 Mexico kombucha market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
- Table 20 Mexico kombucha market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
- Table 21 Recent developments & impact analysis by key market participants
- Table 22 Company market share, 2024
- Table 23 Company heat map analysis
- Table 24 Companies undergoing key strategies
List of Figures
- Fig. 1 North America kombucha market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Distribution channel snapshot
- Fig. 9 Regional snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 North America kombucha market size, 2018 to 2030 (USD Million)
- Fig. 12 North America kombucha market: Value chain analysis
- Fig. 13 North America kombucha market: Profit margin analysis
- Fig. 14 North America kombucha market: Market dynamics
- Fig. 15 North America kombucha market: Porter's five forces analysis
- Fig. 16 Factors influencing buying decisions for North America kombucha
- Fig. 17 North America kombucha market, by product: Key Takeaways
- Fig. 18 North America kombucha market: Product movement analysis, 2024 & 2030 (%)
- Fig. 19 North America conventional kombucha market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 20 North America hard kombucha market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 21 North America kombucha market, by distribution channel: Key Takeaways
- Fig. 22 North America kombucha market: Distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 23 North America kombucha market estimates and forecasts through on-trade, 2018 - 2030 (USD Million)
- Fig. 24 North America kombucha market estimates and forecasts through off-trade, 2018 - 2030 (USD Million)
- Fig. 25 U.S. kombucha market estimates and forecast, 2018 - 2030 (USD MillioN)
- Fig. 26 Canada kombucha market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 Mexico kombucha market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 28 Key company categorization
- Fig. 29 Company market share analysis, 2024
- Fig. 30 Strategic framework of the North America kombucha market
