PUBLISHER: Grand View Research | PRODUCT CODE: 1772461
PUBLISHER: Grand View Research | PRODUCT CODE: 1772461
Thailand Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Small Appliances), By Distribution Channel (Electronic Stores, Online), And Segment Forecasts, 2025 - 2030
Market Size & Trends:
The Thailand household appliances market size was estimated at USD 4.25 billion in 2024 and is projected to grow at CAGR of 8.1% from 2025 to 2030. Thailand's burgeoning middle class and increasing disposable incomes have directly translated into higher consumer spending on household equipment, particularly for upgrades to essential items. The ongoing trend towards replacing older models with more advanced, energy-efficient, and smart alternatives is a key factor stimulating this demand. Consequently, major appliances such as refrigerators and washing machines are experiencing heightened demand, underscoring their significance in consumer purchasing priorities.
Urbanization and concurrent housing development projects are also pivotal drivers in the expansion of this market. With the percentage of urban population reaching 54% in 2023 and significant residential construction underway in major cities like Bangkok, Chiang Mai, Phuket, and Pattaya, there is a consistent creation of new households. Each new dwelling necessitates the acquisition of a full suite of appliances, from kitchen essentials to laundry units, thereby providing a stable and expanding demand base for manufacturers and retailers. Moreover, according to a Reuters article published in February 2025, Thailand's economy likely experienced its fastest growth in over two years during Q4 2024. This growth, primarily driven by a surge in foreign tourism and strong exports, was expected to offset sluggish domestic demand. Economists polled by Reuters projected a 3.9% year-on-year expansion for Thailand, compared to 3.0% in Q3. This demographic shift fundamentally reshapes consumption patterns and provides a fertile ground for market penetration.
Technological advancements are profoundly influencing consumer preferences and market offerings. The increasing integration of IoT and AI in home appliances is creating a demand for smart and connected products that offer enhanced convenience and functionality. Leading brands like LG have strategically launched extensive smart appliance ranges, demonstrating a clear commitment to meeting these evolving consumer desires for connected living. This technological imperative extends to energy efficiency, with a growing consumer awareness of long-term cost savings and environmental benefits.
Furthermore, changing consumer lifestyles, coupled with government initiatives and the expansion of retail channels, contribute significantly to market buoyancy. According to a 2024 study published under the OECD Working Papers, Thailand demonstrated a strong commitment to fostering green innovation and transitioning to a circular economy. The nation had significantly increased private sector research and development investments, driven by policy efforts, and saw growth in patent applications from SMEs and domestic businesses. Authorities focused on strengthening tax incentives for R&D, streamlining application processes, and enhancing science-industry collaboration to overcome human resource constraints. Efforts were made to introduce an extended producer responsibility (EPR) framework for waste management and promote sustainable tourism.
Thailand Household Appliances Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Thailand household appliances market report based on product and distribution channel:
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Major Appliances
- Water Heater
- Dishwasher
- Refrigerator
- Cooktop, Cooking Range, Microwave, and Oven
- Vacuum Cleaner
- Washing Machine and Dryers
- Air Conditioner
- Small Appliances
- Coffee Makers
- Toasters
- Juicers, Blenders and Food Processors
- Hair Dryers
- Irons
- Deep Fryers
- Space Heaters
- Electric Trimmers and Shavers
- Air Purifiers
- Humidifiers & Dehumidifiers
- Rice Cookers & Steamers
- Air Fryers
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Hypermarkets & Supermarkets
- Electronic Stores
- Exclusive Brand Outlets
- Online
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Thailand Household Appliances Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
- 3.6. Thailand Household Appliances Market Retail Pricing Analysis, 2024 (USD)
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Thailand Household Appliances Market: Product Estimates & Trend Analysis
- 5.1. Thailand Household Appliances Market Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Thailand Household Appliances Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
- 5.3.1. Major Appliances
- 5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.2. Water Heater
- 5.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.3. Dishwasher
- 5.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.4. Refrigerator
- 5.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.5. Cooktop, Cooking Range, Microwave, and Oven
- 5.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.6. Vacuum Cleaner
- 5.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.7. Washing Machine and Dryers
- 5.3.1.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.8. Air Conditioner
- 5.3.1.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2. Small Appliances
- 5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.2. Coffee Makers
- 5.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.3. Toasters
- 5.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.4. Juicers, Blenders and Food Processors
- 5.3.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.5. Hair Dryers
- 5.3.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.6. Irons
- 5.3.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.7. Deep Fryers
- 5.3.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.8. Space Heaters
- 5.3.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.9. Electric Trimmers and Shavers
- 5.3.2.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.10. Air Purifiers
- 5.3.2.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.11. Humidifiers & Dehumidifiers
- 5.3.2.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.12. Rice Cookers & Steamers
- 5.3.2.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2.13. Air Fryers
- 5.3.2.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1. Major Appliances
Chapter 6. Thailand Household Appliances Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Thailand Household Appliances Market Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Thailand Household Appliances Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
- 6.3.1. Hypermarkets & Supermarkets
- 6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.2. Electronic Stores
- 6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.3. Exclusive Brand Outlets
- 6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.4. Online
- 6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.5. Others
- 6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.1. Hypermarkets & Supermarkets
Chapter 7. Thailand Household Appliances Market - Competitive Landscape
- 7.1. Recent Developments & Impact Analysis by Key Market Participants
- 7.2. Company Categorization
- 7.3. Company Market Share, 2024
- 7.4. Company Heat Map/ Positioning Analysis
- 7.5. Strategy Mapping
- 7.6. Company Profiles
- 7.6.1. TCL
- 7.6.1.1. Company Overview
- 7.6.1.2. Financial Performance
- 7.6.1.3. Product Benchmarking
- 7.6.1.4. Strategic Initiatives
- 7.6.2. Haier Group
- 7.6.2.1. Company Overview
- 7.6.2.2. Financial Performance
- 7.6.2.3. Product Benchmarking
- 7.6.2.4. Strategic Initiatives
- 7.6.3. LG Electronics
- 7.6.3.1. Company Overview
- 7.6.3.2. Financial Performance
- 7.6.3.3. Product Benchmarking
- 7.6.3.4. Strategic Initiatives
- 7.6.4. Samsung
- 7.6.4.1. Company Overview
- 7.6.4.2. Financial Performance
- 7.6.4.3. Product Benchmarking
- 7.6.4.4. Strategic Initiatives
- 7.6.5. Mitsubishi Electric Corporation
- 7.6.5.1. Company Overview
- 7.6.5.2. Financial Performance
- 7.6.5.3. Product Benchmarking
- 7.6.5.4. Strategic Initiatives
- 7.6.6. Whirlpool Corporation
- 7.6.6.1. Company Overview
- 7.6.6.2. Financial Performance
- 7.6.6.3. Product Benchmarking
- 7.6.6.4. Strategic Initiatives
- 7.6.7. Electrolux AB
- 7.6.7.1. Company Overview
- 7.6.7.2. Financial Performance
- 7.6.7.3. Product Benchmarking
- 7.6.7.4. Strategic Initiatives
- 7.6.1. TCL
List of Tables
- Table 1 Thailand household appliances market estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 2 Thailand household appliances market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 Thailand household appliances market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product segment snapshot
- Fig. 8 Distribution channel segment snapshot
- Fig. 9 End use segment snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 Thailand household appliances market value, 2024 (USD Million)
- Fig. 12 Thailand household appliances market - Industry value chain analysis
- Fig. 13 Thailand household appliances market dynamics
- Fig. 14 Thailand household appliances market: Porter's analysis
- Fig. 15 Thailand household appliances market, by product: Key takeaways
- Fig. 16 Thailand household appliances market, by product: Market share, 2024 & 2030
- Fig. 17 Major appliances market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 18 Water heater market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 19 Dishwasher market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 20 Refrigerator market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 21 Cooktop, cooking range, microwave, and oven market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 22 Vacuum cleaner market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 23 Washing machine and dryers market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 24 Air conditioner market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 25 Small appliances market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 26 Coffee makers market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 27 Toasters market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 28 Juicers, blenders and food processors market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 29 Hair dryers market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 30 Irons market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 31 Deep fryers market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 32 Space heaters market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 33 Electric trimmers and shavers market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 34 Air purifiers market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 35 Humidifiers & dehumidifiers market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 36 Rice cookers & steamers market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 37 Air fryers market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 38 Thailand household appliances market, by distribution channel: Key takeaways
- Fig. 39 Thailand household appliances market, by distribution channel: Market share, 2024 & 2030
- Fig. 40 Hypermarkets & supermarkets market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 41 Electronic stores market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 42 Exclusive brand outlets market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 43 Online market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 44 Others market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 45 Key company categorization
- Fig. 46 Strategic framework
