PUBLISHER: Grand View Research | PRODUCT CODE: 1772469
PUBLISHER: Grand View Research | PRODUCT CODE: 1772469
U.S. Kombucha Market Size, Share & Trends Analysis Report By Product (Conventional Kombucha, Hard Kombucha), By Distribution Channel (On-Trade, Off-Trade), By Region, And Segment Forecasts, 2025 - 2030
U.S. Kombucha Market Size & Trends:
The U.S. kombucha market size was estimated at USD 1.62 billion in 2024 and is expected to grow at a CAGR of 13.6% from 2025 to 2030. The market is driven by rising health consciousness, demand for probiotic-rich functional drinks, and a shift away from sugary sodas. Consumers are drawn to its digestive and immunity benefits, while innovations in flavors, low-sugar options, and broader retail availability boost appeal across mainstream and niche segments.
The U.S. kombucha industry is growing rapidly, fueled by rising consumer interest in health-focused beverages that support digestion, immunity, and overall wellness. As more Americans become aware of the benefits of probiotics and fermented foods, kombucha has emerged as a popular choice. Brands like GT's Living Foods, one of the pioneers in the space, have built strong followings by emphasizing natural ingredients, organic certification, and probiotic content. This health-driven demand is also supported by growing concerns around sugar consumption, making kombucha a favorable alternative to traditional sodas and energy drinks. According to The Pennsylvania State University data published in March 2023, a survey conducted states that 66% of consumers consume kombucha for its probiotic properties and nearly 39% for overall health benefits.
Innovation in product development has further fueled market growth. Brands are expanding their offerings with diverse flavors, lower sugar content, and new formats such as hard kombucha and CBD-infused variants to attract younger demographics. These innovations not only broaden the drink's appeal but also position it as a lifestyle beverage that fits into wellness routines, social settings, and even alcohol replacement trends. For instance, in January 2024, Boochcraft, a U.S.-based company, launched a new product called Mood, a hard kombucha beverage in 2 exciting variants, Energize and Rejuvenate.
Wider distribution has significantly contributed to kombucha's mainstream success. Once limited to natural food stores, kombucha is now commonly found in retailers like Whole Foods Market, Target, Walmart, and 7-Eleven, as well as through direct-to-consumer channels. Strategic partnerships and strong branding have helped kombucha brands secure shelf space and build consumer trust. The combination of functional benefits, flavorful variety, and expanded access continues to make kombucha one of the fastest-growing segments in the U.S. functional beverage market. For instance, in June 2022, Remedy Drinks, an Australian beverage company known for its low-sugar kombucha, significantly expanded its presence in the U.S. The company has secured multiple national distribution channels, enhancing its availability across various retail outlets. Additionally, Remedy is launching a new product flavor to cater to the growing consumer demand for healthier beverage options. This strategic move aims to capitalize on the increasing popularity of functional drinks in the U.S. market.
U.S. Kombucha Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the kombucha market report on the basis of product and distribution channel.
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Conventional
- Hard
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- On-Trade
- Off-Trade
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Competitive Landscape Outlook
Chapter 3. U.S. Kombucha Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Global Kombucha Market Size & Growth Rate Overview, 2018 - 2030 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. U.S. Kombucha Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. U.S. Kombucha Market: Product Estimates & Trend Analysis
- 5.1. North America Kombucha Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Conventional
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Hard
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Conventional
Chapter 6. U.S. Kombucha Market: Distribution Channel Estimates & Trend Analysis
- 6.1. North America Kombucha Market, by Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. On-Trade
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Off-Trade
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. On-Trade
Chapter 7. Competitive Analysis
- 7.1. Recent Developments & Impact Analysis by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.4.1. Revenue
- 7.4.2. COGS
- 7.4.3. Gross Profit Margin (%)
- 7.4.4. EBIT/EBITDA
- 7.4.5. Regional Revenue Breakdown
- 7.4.6. Business Segment Revenue Breakdown (as per annual report)
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. GT's Living Foods
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. Health-Ade LLC
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. Brew Dr. Kombucha
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Humm Kombucha LLC
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. KeVita Inc.
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. SYSTM Foods Inc.
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Kosmic Kombucha
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. NessAlla Kombucha
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. FedUp Foods
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Harris Freeman
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. GT's Living Foods
List of Tables
- Table 1 U.S. kombucha market - Key market driver analysis
- Table 2 U.S. kombucha market - Key market restraint analysis
- Table 3 U.S. market estimates & forecast, by product (USD Million)
- Table 4 U.S. market estimates & forecast, by distribution channel (USD Million)
- Table 5 Recent developments & impact analysis by key market participants
- Table 6 Company market share, 2024
- Table 7 Company heat map analysis
- Table 8 Companies undergoing key strategies
List of Figures
- Fig. 1 U.S. kombucha market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Distribution channel snapshot
- Fig. 9 Regional snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 U.S. kombucha market size, 2018 to 2030 (USD Million)
- Fig. 12 U.S. kombucha market: Value chain analysis
- Fig. 13 U.S. kombucha market: Profit margin analysis
- Fig. 14 U.S. kombucha market: Market dynamics
- Fig. 15 U.S. kombucha market: Porter's five forces analysis
- Fig. 16 Factors influencing buying decisions in the US kombucha market
- Fig. 17 U.S. kombucha market, by product: Key Takeaways
- Fig. 18 U.S. kombucha market: Product movement analysis, 2024 & 2030 (%)
- Fig. 19 U.S conventional kombucha market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 20 U.S. hard kombucha market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 21 U.S. kombucha market, by distribution channel: Key Takeaways
- Fig. 22 U.S. kombucha market: Distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 23 U.S. kombucha market estimates and forecasts through on-trade, 2018 - 2030 (USD Million)
- Fig. 24 U.S. kombucha market estimates and forecasts through off-trade, 2018 - 2030 (USD Million)
- Fig. 25 Key company categorization
- Fig. 26 Company market share analysis, 2024
- Fig. 27 Strategic framework of the US kombucha market
