PUBLISHER: Grand View Research | PRODUCT CODE: 1772472
PUBLISHER: Grand View Research | PRODUCT CODE: 1772472
U.S. AI-based Personalization Engines Market Size, Share & Trends Analysis Report By Component, By Technology, By Application, By Deployment, By End Use, And Segment Forecasts, 2025 - 2033
U.S. AI-based Personalization Engines Market Summary
The U.S. AI-based personalization engines market size was valued at USD 105.40 billion in 2024 and is projected to reach USD 168.34 billion by 2033, growing at a CAGR of 5.5% from 2025 to 2033. The U.S. AI-Based Personalization Engines market is growing. Companies are focusing on improving customer engagement. They are using data-driven strategies to deliver personalized experiences. This trend is expected to accelerate with advancements in AI and real-time analytics.
Real-time personalization is becoming a key trend as businesses seek to deliver dynamic, context-aware experiences. Use cases such as live sports, streaming, and e-commerce events highlight the need for engines that can process and respond to live data instantly. AI systems are being developed to ingest behavioral, transactional, and environmental data in real-time. This enables more relevant content, offers, or recommendations at the exact moment of user interaction. The demand for immediacy is driving innovation in data pipelines, edge computing, and low-latency AI models. As a result, real-time personalization is emerging as a critical differentiator for U.S. enterprises aiming to boost engagement and conversion. For instance, in May 2025, IBM Corporation partnered with Scuderia Ferrari, the racing division of Ferrari, to launch an AI-powered app using Watsonx, transforming live race data into personalized content and interactive experiences for fans. This partnership aims to enhance fan engagement by using enterprise AI to transform complex race data into real-time, scalable, and immersive digital experiences.
Automation of personalization workflows is becoming a major trend in the U.S. AI-Based Personalization Engines market. This trend focuses on reducing the need for manual intervention in complex processes. By automating these workflows, businesses can handle tasks more efficiently. Content management and audience targeting are key areas benefiting from this automation. Streamlining these tasks allows companies to scale their personalization efforts across multiple platforms. Increased scalability helps meet the growing demand for tailored user experiences. As a result, businesses can provide more consistent and timely personalization. This enhances customer engagement and drives better outcomes. For instance, in March 2025, Adobe introduced AI agents such as Agent Orchestrator and Brand Concierge. These tools aim to optimize websites, manage content, refine target audiences, and deliver personalized customer experiences.
Integration of generative AI is becoming a significant trend in the U.S. AI-Based Personalization Engines market. Generative AI models have the ability to produce customized content tailored to individual user preferences. These models can generate personalized offers, messages, and recommendations automatically. This enables businesses to scale their personalization efforts without relying heavily on manual content creation. Using generative AI, companies deliver unique experiences that resonate more deeply with customers. The technology supports a variety of content types, including text, images, and even video. This versatility allows brands to engage users across multiple channels effectively. Moreover, generative AI adapts content in real time based on user interactions and feedback. This dynamic approach improves relevance and user satisfaction. As a result, companies adopting generative AI gain a competitive edge through enhanced personalization at scale.
U.S. AI-based Personalization Engines Market Report Segmentation
This report offers revenue growth forecasts at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. AI-based personalization engines market report based on component, technology, application, deployment and end use:
- Component (Revenue, USD Billion, 2021 - 2033)
- Software
- Services
- Technology Outlook (Revenue, USD Billion, 2021 - 2033)
- Machine Learning and Deep Learning
- Content-Based Filtering
- Hybrid Recommendation Systems
- Collaborative Filtering
- Natural Language Processing (NLP)
- Others
- Application (Revenue, USD Billion, 2021 - 2033)
- Website Personalization
- Email Personalization
- Display Ads Personalization
- Social Media Personalization
- Others
- Deployment Outlook (Revenue, USD Billion, 2021 - 2033)
- On-premises
- Cloud
- End Use (Revenue, USD Billion, 2021 - 2033)
- BFSI
- Media & Entertainment
- Healthcare
- IT & Telecom
- Retail & E-commerce
- Automotive
- Travel & Hospitality
- Education
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Insights
- 2.2. Segmental Outlook
- 2.3. Competitive Outlook
Chapter 3. U.S. AI-Based Personalization Engines Market Variables, Trends & Scope
- 3.1. U.S. AI-Based Personalization Engines Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.4. Porter's Five Forces Analysis
- 3.4.1. Supplier Power
- 3.4.2. Buyer Power
- 3.4.3. Substitution Threat
- 3.4.4. Threat from New Entrant
- 3.4.5. Competitive Rivalry
- 3.5. PESTEL Analysis
- 3.5.1. Political Landscape
- 3.5.2. Economic Landscape
- 3.5.3. Social Landscape
- 3.5.4. Technological Landscape
- 3.5.5. Environmental Landscape
- 3.5.6. Legal Landscape
Chapter 4. U.S. AI-Based Personalization Engines Market: Component Estimates & Forecasts
- 4.1. U.S. AI-Based Personalization Engines Market: Component Movement Analysis, 2024 & 2033
- 4.1.1. Software
- 4.1.1.1. Software Market estimates and forecast, 2021 - 2033 (USD Billion)
- 4.1.2. Services
- 4.1.2.1. Services Market estimates and forecast, 2021 - 2033 (USD Billion)
- 4.1.1. Software
Chapter 5. U.S. AI-Based Personalization Engines Market: Technology Outlook Estimates & Forecasts
- 5.1. U.S. AI-Based Personalization Engines Market: Technology Movement Analysis, 2024 & 2033
- 5.1.1. Machine Learning and Deep Learning
- 5.1.1.1. Machine Learning and Deep Learning Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.1.2. Content-Based Filtering
- 5.1.2.1. Content-Based Filtering Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.1.3. Hybrid Recommendation Systems
- 5.1.3.1. Hybrid Recommendation Systems Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.1.4. Collaborative Filtering
- 5.1.4.1. Collaborative Filtering Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.1.5. Natural Language Processing (NLP)
- 5.1.5.1. Natural Language Processing (NLP) Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.1.6. Others
- 5.1.6.1. Others Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.1.1. Machine Learning and Deep Learning
Chapter 6. U.S. AI-Based Personalization Engines Market: Application Estimates & Forecasts
- 6.1. U.S. AI-Based Personalization Engines Market: Application Movement Analysis, 2024 & 2033
- 6.1.1. Website Personalization
- 6.1.1.1. Website Personalization Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.1.2. Email Personalization
- 6.1.2.1. Email Personalization Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.1.3. Display Ads Personalization
- 6.1.3.1. Display Ads Personalization Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.1.4. Social Media Personalization
- 6.1.4.1. Social Media Personalization Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.1.5. Others
- 6.1.5.1. Others Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.1.1. Website Personalization
Chapter 7. U.S. AI-Based Personalization Engines Market: Deployment Outlook Estimates & Forecasts
- 7.1. U.S. AI-Based Personalization Engines Market: Deployment Movement Analysis, 2024 & 2033
- 7.1.1. On-premises
- 7.1.1.1. On-premises Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.1.2. Cloud
- 7.1.2.1. Cloud Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.1.1. On-premises
Chapter 8. U.S. AI-Based Personalization Engines Market: End Use Outlook Estimates & Forecasts
- 8.1. U.S. AI-Based Personalization Engines Market: End Use Movement Analysis, 2024 & 2033
- 8.1.1. BFSI
- 8.1.1.1. BFSI Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.1.2. Media & Entertainment
- 8.1.2.1. Media & Entertainment Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.1.3. Healthcare
- 8.1.3.1. Healthcare Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.1.4. IT & Telecom
- 8.1.4.1. IT & Telecom Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.1.5. Retail & E-commerce
- 8.1.5.1. Retail & E-commerce Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.1.6. Automotive
- 8.1.6.1. Automotive Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.1.7. Travel & Hospitality
- 8.1.7.1. Travel & Hospitality Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.1.8. Education
- 8.1.8.1. Education Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.1.9. Others
- 8.1.9.1. Others Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.1.1. BFSI
Chapter 9. Competitive Landscape
- 9.1. Recent Developments & Impact Analysis, By Key Market Participants
- 9.2. Vendor Landscape
- 9.2.1. Company categorization
- 9.2.2. List of Key Distributors and channel Partners
- 9.2.3. List of Potential Customers/Listing
- 9.3. Competitive Dynamics
- 9.3.1. Competitive Benchmarking
- 9.3.2. Strategy Mapping
- 9.3.3. Heat Map Analysis
- 9.4. Company Profiles/Listing
- 9.4.1. Adobe
- 9.4.1.1. Participant's overview
- 9.4.1.2. Financial performance
- 9.4.1.3. Component benchmarking
- 9.4.1.4. Strategic initiatives
- 9.4.2. Amazon Web Services, Inc.
- 9.4.2.1. Participant's overview
- 9.4.2.2. Financial performance
- 9.4.2.3. Component benchmarking
- 9.4.2.4. Strategic initiatives
- 9.4.3. Google LLC
- 9.4.3.1. Participant's overview
- 9.4.3.2. Financial performance
- 9.4.3.3. Component benchmarking
- 9.4.3.4. Strategic initiatives
- 9.4.4. IBM Corporation
- 9.4.4.1. Participant's overview
- 9.4.4.2. Financial performance
- 9.4.4.3. Component benchmarking
- 9.4.4.4. Strategic initiatives
- 9.4.5. Microsoft
- 9.4.5.1. Participant's overview
- 9.4.5.2. Financial performance
- 9.4.5.3. Component benchmarking
- 9.4.5.4. Strategic initiatives
- 9.4.6. NVIDIA Corporation
- 9.4.6.1. Participant's overview
- 9.4.6.2. Financial performance
- 9.4.6.3. Component benchmarking
- 9.4.6.4. Strategic initiatives
- 9.4.7. Oracle
- 9.4.7.1. Participant's overview
- 9.4.7.2. Financial performance
- 9.4.7.3. Component benchmarking
- 9.4.7.4. Strategic initiatives
- 9.4.8. SAP SE
- 9.4.8.1. Participant's overview
- 9.4.8.2. Financial performance
- 9.4.8.3. Component benchmarking
- 9.4.8.4. Strategic initiatives
- 9.4.9. Salesforce, Inc.
- 9.4.9.1. Participant's overview
- 9.4.9.2. Financial performance
- 9.4.9.3. Component benchmarking
- 9.4.9.4. Strategic initiatives
- 9.4.10. Zeta Global Corp.
- 9.4.10.1. Participant's overview
- 9.4.10.2. Financial performance
- 9.4.10.3. Component benchmarking
- 9.4.10.4. Strategic initiatives
- 9.4.1. Adobe
List of Tables
- Table 1. U.S. AI-Based Personalization Engines market estimates and forecasts, by Component, 2021 - 2033 (USD Billion)
- Table 2. U.S. AI-Based Personalization Engines market estimates and forecasts, by Technology, 2021 - 2033 (USD Billion)
- Table 3. U.S. AI-Based Personalization Engines market estimates and forecasts, by Application, 2021 - 2033 (USD Billion)
- Table 4. U.S. AI-Based Personalization Engines market estimates and forecasts, by Deployment, 2021 - 2033 (USD Billion)
- Table 5. U.S. AI-Based Personalization Engines market estimates and forecasts, by End Use, 2021 - 2033 (USD Billion)
List of Figures
- Fig. 1 U.S. AI-Based Personalization Engines market segmentation
- Fig. 2 Market research process
- Fig. 3 Information procurement
- Fig. 4 Primary research pattern
- Fig. 5 Market research approaches
- Fig. 6 Parent market analysis
- Fig. 7 Market formulation & validation
- Fig. 8 U.S. AI-Based Personalization Engines market snapshot
- Fig. 9 U.S. AI-Based Personalization Engines market segment snapshot
- Fig. 10 U.S. AI-Based Personalization Engines market competitive landscape snapshot
- Fig. 11 Market driver relevance analysis (Current & future impact)
- Fig. 12 Market restraint relevance analysis (Current & future impact)
- Fig. 13 Value Chain Analysis
- Fig. 14 U.S. AI-Based Personalization Engines market: Component outlook key takeaways (USD Billion)
- Fig. 15 U.S. AI-Based Personalization Engines market: Component movement analysis 2024 & 2033 (USD Billion)
- Fig. 16 Software market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 17 Services market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 18 U.S. AI-Based Personalization Engines market: Technology outlook key takeaways (USD Billion)
- Fig. 19 U.S. AI-Based Personalization Engines market: Technology movement analysis 2024 & 2033 (USD Billion)
- Fig. 20 Machine Learning and Deep Learning market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 21 Content-Based Filtering market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 22 Hybrid Recommendation Systems market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 23 Collaborative Filtering market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 24 Natural Language Processing (NLP) market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 25 Others market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 26 U.S. AI-Based Personalization Engines market: Application outlook key takeaways (USD Billion)
- Fig. 27 U.S. AI-Based Personalization Engines market: Application movement analysis 2024 & 2033 (USD Billion)
- Fig. 28 Website Personalization market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 29 Email Personalization market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 30 Display Ads Personalization market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 31 Social Media Personalization market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 32 Others market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 33 U.S. AI-Based Personalization Engines market: Application outlook key takeaways (USD Billion)
- Fig. 34 U.S. AI-Based Personalization Engines market: Application movement analysis 2024 & 2033 (USD Billion)
- Fig. 35 On-premises market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 36 Cloud market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 37 Healthcare market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 38 U.S. AI-Based Personalization Engines market: End Use outlook key takeaways (USD Billion)
- Fig. 39 U.S. AI-Based Personalization Engines market: End Use movement analysis 2024 & 2033 (USD Billion)
- Fig. 40 Media & Entertainment market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 41 BFSI market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 42 Media & Entertainment market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 43 Healthcare market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 44 IT & Telecom market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 45 Retail & E-commerce market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 46 Travel & Hospitality market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 47 Automotive market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 48 Education market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 49 Others market revenue estimates and forecasts, 2021 - 2033 (USD Billion)
- Fig. 50 Strategy framework
- Fig. 51 Company Categorization
