PUBLISHER: Grand View Research | PRODUCT CODE: 1772536
PUBLISHER: Grand View Research | PRODUCT CODE: 1772536
Europe Kombucha Market Summary
The Europe kombucha market size was estimated at USD 904.5 million in 2024 and is projected to reach USD 2.80 billion by 2033, growing at a CAGR of 13.4% from 2025 to 2033. The market is driven by the increasing consumer awareness of gut health and digestive wellness, demand for low-sugar and low-calorie drink options, and increased availability of diverse kombucha flavors.
The European market is driven by increasing consumer focus on health and wellness, strongly favoring natural, organic, and clean-label products. Growing interest in probiotic and gut-friendly beverages is expanding the consumer base. Innovation in unique flavors, functional blends, and localized product adaptations appeals to diverse European tastes.
The market growth in Europe is supported by increasing consumer interest in sustainable and eco-friendly products, reflecting the region's strong environmental consciousness. Rising demand for beverages with natural fermentation processes and authentic craftsmanship encourages market adoption. Furthermore, regulatory support for probiotic products and stringent food safety standards boost consumer confidence. According to the International Probiotics Association data published in January 2023, 59% of consumers are aware of live cultures, while 72% are familiar with live bacteria.
In addition, the expanding presence of specialty health stores and organic supermarkets, alongside collaborations with local breweries and wellness brands, is enhancing product visibility. Growing awareness of mental well-being drives interest in adaptogenic and functional kombucha variants enriched with botanicals and herbs, appealing particularly to urban professionals and health-focused consumers.
Europe Kombucha Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2033. For this study, Grand View Research has segmented the Europe kombucha market report based on product, distribution channel, and region.