Coffee Substitute Market Size, Share & Trends Analysis Report By Product (Herbal, Grain Based, Plant Based), By Form (Powder, Liquid), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2033

PUBLISHED: June 20, 2025

PAGES: 80 Pages

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The global coffee substitute market size was estimated at USD 12.75 billion in 2024 and is projected to reach USD 17.88 billion by 2033, growing at a CAGR of 3.8% from 2025 to 2033. One of the primary reasons is the increasing consumer awareness about the health risks associated with caffeine consumption.

Many individuals are seeking caffeine-free alternatives due to concerns over caffeine-related issues such as anxiety, sleep disorders, and other health complications. This shift is supported by reports indicating that a significant portion of adults are actively trying to reduce their caffeine intake, which directly boosts demand for coffee substitutes made from ingredients like chicory, barley, and various herbs. Another key driver is the rising interest in healthier lifestyles and wellness trends. Coffee substitutes often contain beneficial nutrients such as fiber, vitamins, and antioxidants, which appeal to health-conscious consumers. For example, ingredients like chicory root and dandelion root are known for their digestive and liver health benefits, while some substitutes offer antioxidant properties that may reduce the risk of chronic diseases. This nutritional advantage, combined with the caffeine-free nature of these products, makes them attractive to a wide demographic, including pregnant women, individuals with caffeine sensitivity, and those following vegetarian or vegan diets.

Sustainability and natural product trends also play a significant role in the market's expansion. Consumers are increasingly prioritizing organic, plant-based, and eco-friendly products, which aligns well with coffee substitutes that often use natural and sustainable ingredients. The demand for organic coffee substitutes is growing rapidly, supported by government initiatives and consumer preference for products that reduce exposure to synthetic chemicals and pesticides. This trend is especially strong in regions like Europe and Asia-Pacific, where ethical sourcing and environmental considerations are highly valued.

Innovation and product diversification further fuel market growth. Manufacturers are investing in developing new flavors, improving taste profiles, and creating blends that closely mimic the sensory experience of traditional coffee. Advances in flavor technology and the introduction of functional beverages with added health benefits are expanding the appeal of coffee substitutes. Additionally, convenient packaging options such as pouches enhance product shelf life and consumer convenience, contributing to broader market penetration.

The market is also benefiting from changes in distribution channels and consumer purchasing behavior. The rise of online retail and the growing presence of coffee substitutes in supermarkets and hypermarkets make these products more accessible to consumers. The convenience of purchasing from these outlets, combined with the increasing consumer tendency to scrutinize product ingredients, supports the steady growth of the coffee substitute market.

The demographic and social trends such as urbanization, rising living standards, and the growing trend of veganism contribute to the expanding market. Urban consumers with higher disposable incomes are more likely to experiment with alternative beverages that align with their health and ethical values. The increasing number of health-conscious and environmentally aware consumers worldwide provides a fertile ground for coffee substitutes to gain market share and sustain long-term growth.

A major obstacle for market growth is the strong competition from the conventional coffee sector, which dominates consumer preferences due to its established taste, aroma, and cultural significance. Many consumers remain skeptical about the flavor and sensory experience of coffee substitutes, finding it difficult to fully accept alternatives that do not precisely replicate traditional coffee's richness and complexity. This skepticism is compounded by limited consumer awareness about coffee substitutes, as many potential buyers are either unfamiliar with these products or unsure about their benefits and taste profiles. As a result, market penetration remains constrained despite growing health-conscious trends.

Another significant challenge is the relatively high price of coffee substitutes compared to traditional coffee. The production of coffee substitutes often involves sourcing less widely cultivated raw materials such as chicory root, dandelion root, and other specialty grains or herbs, which increases production costs. This limited availability of raw materials drives up the final product price, making coffee substitutes less accessible for price-sensitive consumers, especially in emerging markets. The premium pricing reinforces the perception of coffee substitutes as niche or luxury items rather than everyday alternatives, thereby limiting mass-market appeal.

Global Coffee Substitute Market Report Segmentation

This report forecasts revenue growth globally, regionally, and country-wide and analyzes the latest industry trends and opportunities in each of the sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the global coffee substitute market report by product, form, distribution channel, and region:

Product Outlook (Revenue, USD Billion, 2021 - 2033)
Herbal Coffee Substitutes
Grain Based Coffee Substitutes
Plant Based Coffee Substitutes
Form Outlook (Revenue, USD Billion, 2021 - 2033)
Powder
Liquid
Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
Supermarkets & Hypermarkets
Convenience Stores
Specialty Stores
Online
Regional Outlook (Revenue, USD Billion, 2021 - 2033)
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
Central & South America
- Brazil
Middle East & Africa
- UAE

Product Code: GVR-4-68040-631-5

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Product Outlook
2.3. Form Outlook
2.4. Distribution Outlook
2.5. Competitive Landscape Outlook

Chapter 3. Coffee Substitutes Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Raw Distribution Channel Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales Channel Analysis
- 3.3.4. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. Coffee Substitutes Market: Distribution Channel Estimates & Trend Analysis

4.1. Coffee Substitutes Market by Distribution Channel: Key Takeaways
4.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2030 (USD Billion)
- 4.3.1. Supermarkets & Hypermarkets
  - 4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 4.3.2. Convenience Stores
  - 4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 4.3.3. Specialty Stores
  - 4.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 4.3.4. Online
  - 4.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 5. Coffee Substitutes Market: Product Estimates & Trend Analysis

5.1. Coffee Substitutes Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2021 - 2030 (USD Billion)
- 5.3.1. Herbal Coffee Substitutes
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. Grain Based Coffee Substitutes
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. Plant Based Coffee Substitutes
  - 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. Coffee Substitutes Market: Form Estimates & Trend Analysis

6.1. Coffee Substitutes Market, by Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Form, 2021 - 2030 (USD Billion)
- 6.3.1. Powder
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Liquid
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. Coffee Substitutes Market: Regional Estimates & Trend Analysis

7.1. Coffee Substitutes Market: Regional Outlook
7.2. Regional Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Region & Country, 2021 - 2030 (USD Billion)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.2.2. Germany
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.2.3. U.K.
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.3.3. Japan
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.3.4. India
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.3.5. Australia & New Zealand
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.4. Central & South America
  - 7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.5.2. UAE
    - 7.3.5.2.1. Key country dynamics

Chapter 8. Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Hand Family Companies
- 8.9.2. Anthonys Goods
- 8.9.3. The Hain Celestial Group, Inc.
- 8.9.4. Rishi Tea and Botanicals
- 8.9.5. Teeccino Caffe, Inc.
- 8.9.6. Mud Wtr Inc.
- 8.9.7. Minus Coffee
- 8.9.8. Postum
- 8.9.9. Sip Herbals
- 8.9.10. Urban Platter
- 8.9.11. Micro Ingredients
- 8.9.12. Four Sigma Foods, Inc.
- 8.9.13. Kein Kaffee
- 8.9.14. Dandy Blend
- 8.9.15. Nestle S.A.

Product Code: GVR-4-68040-631-5

List of Tables

Table 1. Coffee Substitutes market - Key market driver analysis
Table 2. Coffee Substitutes market - Key market restraint analysis
Table 3. Coffee Substitutes market estimates & forecast, by application (USD Billion)
Table 4. Coffee Substitutes market estimates & forecast, by product (USD Billion)
Table 5. Coffee Substitutes market estimates & forecast, by form (USD Billion)
Table 6. North America Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 7. North America Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 8. North America Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 9. U.S. macro-economic outlay
Table 10. U.S. Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 11. U.S. Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 12. U.S. Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 13. Canada macro-economic outlay
Table 14. Canada Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 15. Canada Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 16. Canada Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 17. Mexico macro-economic outlay
Table 18. Mexico Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 19. Mexico Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 20. Mexico Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 21. Europe Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 22. Europe Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 23. Europe Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 24. Germany macro-economic outlay
Table 25. Germany Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 26. Germany Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 27. Germany Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 28. U.K. macro-economic outlay
Table 29. U.K. Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 30. U.K. Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 31. U.K. Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 32. France macro-economic outlay
Table 33. France Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 34. France Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 35. France Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 36. Italy macro-economic outlay
Table 37. Italy Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 38. Italy Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 39. Italy Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 40. Spain macro-economic outlay
Table 41. Spain Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 42. Spain Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 43. Spain Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 44. Asia Pacific Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 45. Asia Pacific Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 46. Asia Pacific Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 47. China macro-economic outlay
Table 48. China Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 49. China Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 50. China Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 51. Japan macro-economic outlay
Table 52. Japan Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 53. Japan Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 54. Japan Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 55. India macro-economic outlay
Table 56. India Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 57. India Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 58. Australia macro-economic outlay
Table 59. New Zealand macro-economic outlay
Table 60. Australia & New Zealand Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 61. Australia & New Zealand Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 62. Australia & New Zealand Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 63. South Korea macro-economic outlay
Table 64. South Korea Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 65. South Korea Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 66. South Korea Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 67. Central & South America Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 68. Central & South America Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 69. Central & South America Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 70. Brazil macro-economic outlay
Table 71. Brazil Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 72. Brazil Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 73. Brazil Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 74. Middle East & Africa Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 75. Middle East & Africa Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 76. Middle East & Africa Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 77. UAE macro-economic outlay
Table 78. UAE Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Table 79. UAE Coffee Substitutes market revenue estimates and forecast by form, 2021 - 2033 (USD Billion)
Table 80. UAE Coffee Substitutes market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 81. Recent developments & impact analysis, by key market participants
Table 82. Company market share, 2023
Table 83. Company heat map analysis
Table 84. Companies undergoing key strategies

List of Figures

Fig. 1 Coffee Substitutes market segmentation
Fig. 2 Primary research pattern
Fig. 3 Primary research approaches
Fig. 4 Primary research process
Fig. 5 Market snapshot
Fig. 6 Product snapshot
Fig. 7 Packaging snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Coffee Substitutes market size, 2021 to 2030 (USD Billion)
Fig. 11 Coffee Substitutes market: Penetration & growth prospect mapping
Fig. 12 Coffee Substitutes market: Value chain analysis
Fig. 13 Coffee Substitutes market: Profit margin analysis
Fig. 14 Coffee Substitutes market: Market dynamics
Fig. 15 Coffee Substitutes market: Porter's five forces analysis
Fig. 16 Coffee Substitutes market, by form: Key Takeaways
Fig. 17 Coffee Substitutes market: Product movement analysis, 2024 & 2030 (%)
Fig. 18 Coffee Substitutes market, by product: Key Takeaways
Fig. 19 Coffee Substitutes market: form movement analysis, 2024 & 2030 (%)
Fig. 20 Coffee Substitutes market: Regional outlook, 2024 & 2030 (USD Billion)
Fig. 21 Regional marketplace: Key takeaways
Fig. 22 North America Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 23 U.S. Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 24 Canada Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 25 Mexico Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 26 Europe Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 27 UK Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 28 Germany Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 29 France Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 30 Italy Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 31 Spain Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 32 Asia Pacific Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 33 China Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 34 Japan Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 35 India Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 36 Australia & New Zealand Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 37 South Korea Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 38 Central & South America Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 39 Brazil Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 40 Middle East & Africa Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 41 UAE Coffee Substitutes market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 42 Key company categorization
Fig. 43 Company market share analysis, 2023
Fig. 44 Strategic framework of the Coffee Substitutes market