UK Dietary Supplements Market Summary
The UK dietary supplements market size was estimated at USD 4.79 billion in 2024 and is projected to reach USD 9.65 billion by 2033, growing at a CAGR of 8.1% from 2025 to 2033. The market is experiencing steady growth, driven by increased health awareness, an aging population, and a prevalence of chronic conditions such as obesity, diabetes, and cardiovascular disease.
British consumers are becoming more proactive about their health, with a noticeable shift toward preventive wellness and nutritional support. Public health campaigns by the NHS and government recommendations, such as vitamin D supplementation for everyone during the winter months, have also played a key role in shaping consumer behavior. Additionally, the UK's growing interest in fitness, plant-based lifestyles, and clean-label products is fueling demand for supplements that support holistic and long-term health.
Consumers in the UK dietary supplements industry are becoming increasingly aware of healthy lifestyles and are taking more responsibility to ensure the well being of both their mental and physical health. The perception of being healthy has also changed significantly among UK consumers.
UK consumers now perceive health in terms of preventing illness rather than treating it. As a result, Europe has been experiencing high demand for dietary supplements over the years. Increasing stress levels and the presence of an aging population are some of the other factors fueling the demand for dietary supplements in this country.
Dietary supplements manufacturers are focusing on innovating their product offerings to cater to a varied set of consumers in the UK. For instance, Yakult Honsha, a Japan-based supplement manufacturing company, has been developing strains (patented) of microorganisms to stay ahead of the competition in the UK dietary supplements market. Such efforts are likely to contribute to the growth of the dietary supplements industry in the foreseeable future.
Similarly, in January 2025, Germany's leading sports nutrition brand ESN launched in the UK, expanding its global presence with high-quality protein powders and supplements. Founded in 2007 by athletes, ESN emphasizes science-backed products and has partnered with UK athlete Michael Sandbach. The brand has established UK offices and a warehouse for smooth operations.
The rising home healthcare expenditure has been contributing significantly to the demand for dietary supplements, most notably digestive capsules and tablets, among baby boomers in the UK In addition to the prevalence of chronic diseases in the country, the presence of geriatric population has been driving the sale of dietary supplement capsules and tablets in the country.
Furthermore, the recent ban on animal killings in the country is expected to contribute to the demand for probiotics and prebiotics over the forecast period while restricting the demand for animal-based digestive enzyme supplements.
The majority of dietary supplement sales in the UK occur in supermarkets/hypermarkets/ food stores. Drug stores & pharmacies are among the other popular distribution channels for dietary supplements in the country, with a sizable number of independent pharmacies dominating the market.
Community pharmacies are popular in the UK as they help product manufacturers and suppliers market their products based on the requirements and sales trends in select local areas. While players such as Boots Pharmacy and LloydsPharmacy dominate the large multiple sector (pharmacies), PCT Healthcare Ltd, HI Weldrick Ltd, and Dudley Taylor Pharmacies Ltd dominate the small multiple sectors in the country. From a marketing standpoint, the distribution of dietary supplements through these pharmacies in the UK has helped manufacturers realize wider profit margins over the years.
UK Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the UK dietary supplements market report based on product, type, form, application, end user, distribution channel, product-form, form-end user, form-application, and region:
- Ingredients Outlook (Revenue, USD Billion, 2021 - 2033)
- Vitamins
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others
- Protein & Amino Acids
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Type Outlook (Revenue, USD Billion, 2021 - 2033)
- OTC
- Prescribed
- Form Outlook (Revenue, USD Billion, 2021 - 2033)
- Tablets
- Capsules
- Softgels
- Powder
- Gummies
- Liquid
- Others
- Application Outlook (Revenue, USD Billion, 2021 - 2033)
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- End User Outlook (Revenue, USD Billion, 2021 - 2033)
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
- Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practioner
- Others
- Online
- Product-Form Outlook (Revenue, USD Billion, 2021 - 2033)
- Vitamin
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Multivitamin
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin A
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin B
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin C
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin D
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin K
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin E
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Mineral
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Calcium
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Potassium
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Magnesium
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Iron
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Zinc
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Others (selenium, chromium, copper)
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Botanicals
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Protein & amino acids
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Collagen
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Others
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Fibers & Specialty Carbohydrates
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Omega Fatty Acids
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Probiotics
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Prebiotics & Postbiotics
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Others
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Form-End User Outlook (Revenue, USD Billion, 2021 - 2033)
- Tablets
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Capsules
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Softgels
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Powders
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Gummies
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Others
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Form-Application Outlook (Revenue, USD Billion, 2021 - 2033)
- Tablets
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Capsules
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Softgels
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Powders
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Gummies
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Liquid
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Others
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others