PUBLISHER: Grand View Research | PRODUCT CODE: 1789897
PUBLISHER: Grand View Research | PRODUCT CODE: 1789897
E-commerce Platform Market Summary
The global e-commerce platform market size was estimated at USD 9.40 billion in 2024 and is projected to reach USD 45.60 billion by 2033, growing at a CAGR of 20.2% from 2025 to 2033 due to the ongoing digital transformation across industries and the widespread adoption of the internet and smartphones. As global internet penetration increases, especially in emerging markets, businesses and consumers are increasingly moving online.
This shift is prompting traditional retailers to create digital storefronts using e-commerce platforms, thereby boosting market demand. Platforms with user-friendly interfaces, multi-device compatibility, and cloud-based services are particularly preferred, contributing to rapid market growth. The proliferation of smartphones and mobile applications contributes to the growth of the e-commerce platform industry, emphasizing the need to optimize for mobile-first shopping experiences. Moreover, consumer expectations for seamless cross-channel interactions are pushing platforms to support omnichannel retail strategies. Platforms that enable consistent branding, inventory management, and customer service across online and offline touchpoints are gaining traction, further driving growth.
Small and medium-sized businesses (SMBs) are increasingly adopting e-commerce platforms because they are affordable, scalable, and easy to set up. Many platforms now provide low-code or no-code options, allowing entrepreneurs with limited technical skills to quickly launch online stores. The availability of plug-and-play solutions, freemium pricing models, and integrated payment gateways is making e-commerce more accessible, especially in emerging markets, broadening the customer base for platform providers.
The integration of artificial intelligence (AI), machine learning (ML), and big data analytics into e-commerce platforms is revolutionizing how businesses operate and connect with customers. AI-powered recommendation engines, dynamic pricing strategies, personalized marketing, and predictive analytics are improving user experiences and increasing conversion rates. These advancements boost platform loyalty and promote adoption across retail, fashion, electronics, and other industries. For example, in May 2025, Shopify launched a new generative AI feature called the AI Store Builder, designed to help merchants quickly establish their online stores. By entering descriptive keywords, users can generate three different store layouts, each with customized images and content. This tool aims to make the store setup process faster and easier, reducing the time and effort typically needed to build an e-commerce site.
Global E-commerce Platform Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global e-commerce platform market report based on deployment, application, and region: