PUBLISHER: Grand View Research | PRODUCT CODE: 1789924
PUBLISHER: Grand View Research | PRODUCT CODE: 1789924
Social Business Intelligence Market Summary
The global social business intelligence market size was estimated at USD 29,327.2 million in 2024 and is projected to reach USD 81,051.5 million by 2033, growing at a CAGR of 12.1% from 2025 to 2033. Companies are increasingly embedding AI and machine learning into social business intelligence (SBI) platforms to automate sentiment analysis, detect patterns in consumer behavior, and provide predictive insights.
The global social business intelligence industry is utilizing these technologies to enable faster decision-making and a deeper understanding of brand perception across industries. Organizations are moving toward platforms that unify multiple data sources into a single interface. This includes integrating social media data, internal operations, and enterprise systems. The goal is to reduce reliance on multiple tools and fragmented workflows. Businesses want seamless access to insights without switching between applications. These unified platforms often combine business intelligence with automation and AI capabilities. They enable users to generate reports, analyze trends, and take action within the same environment. For instance, in June 2025, Amazon Web Services, Inc. announced the launch of Q Business Suite (QBS), a unified platform that merges QuickSight, Q Business, and Q Apps to offer AI-driven business intelligence, workflow automation, and seamless integration with tools such as Salesforce and Outlook.
This move strengthens Amazon's position in the business application space by addressing fragmented workflows and enabling real-time, agentic decision-making.
Businesses are moving beyond individual targeting to focus on understanding group dynamics within digital communities. Social platforms now serve as hubs of collective opinion, where shared interests shape purchasing behavior. This shift is driving demand for tools that can capture the tone and sentiment of entire conversations, not just isolated comments. Social business intelligence solutions are adapting to analyze community-level trends in real time. Companies want insights that show cultural context and group identity rather than generalized demographics. This trend supports more relevant, trust-based engagement and smarter decision-making. For instance, in June 2025, Reddit Inc., a U.S.-based social media and online discussion platform, launched two AI-powered tools, Reddit Insihts and Conversation Summary Add-ons, under its Community Intelligence brand to help advertisers tap into real-time user sentiment and authentic community feedback. These tools aim to enhance campaign relevance and credibility by turning Reddit's vast content into actionable social business intelligence.
Companies are focusing more on user-generated content as a valuable source of insight. This content shows real customer experiences and unfiltered opinions across social platforms. It helps businesses understand how their offerings are perceived in everyday conversations. Insights drawn from user-generated content are often more candid and context-rich than those from structured feedback. Organizations are incorporating this data into marketing, customer service, and product planning. Social business intelligence tools are being developed to monitor and analyze these conversations at scale. Patterns in language, tone, and sentiment offer early indicators of shifting consumer preferences. Businesses can respond faster to emerging concerns or opportunities based on real-world input. This approach enhances relatability and builds trust with audiences. It also improves the accuracy and relevance of strategic decisions across departments.
Global Social Business Intelligence Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels. It provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global social business intelligence market report based on the component, business function, end use, and region: