PUBLISHER: Grand View Research | PRODUCT CODE: 1790016
PUBLISHER: Grand View Research | PRODUCT CODE: 1790016
U.S. Anti-aging Products Market Size, Share & Trends Analysis Report By Product (Facial Serum, Moisturizer, Creams, & Lotions, Eye Care Products), By Distribution Channel (Supermarkets & Hypermarkets), And Segment Forecasts, 2025 - 2033
U.S. Anti-aging Products Market Trends:
The U.S. anti-aging products market size was estimated at USD 14.05 billion in 2024 and is projected to reach USD 27.44 billion by 2033, growing at a CAGR of 8.0% from 2025 to 2033. The market is driven by an increasing demand for high-performance skincare solutions that offer visible, long-term results. Consumers are particularly focused on products that target fine lines, wrinkles, and skin elasticity, with a growing interest in advanced formulations that combine anti-aging benefits with overall skin health.
There's a strong preference for products that contain potent ingredients such as retinoids, peptides, hyaluronic acid, and antioxidants, which are believed to improve skin texture and promote collagen production. Clean beauty is also a major trend, with many consumers opting for anti-aging products that feature natural, organic, and non-toxic ingredients, as well as sustainable and eco-friendly packaging. According to a survey conducted across the U.S. in 2023, 63% of the respondents seek skin care products with natural ingredients that are good for their skin and the planet.
In addition, the market is also driven by the aging population, increased disposable income, and heightened awareness through social media and influencers. Technological advancements in skincare diagnostics and personalized regimens are also shaping consumer preferences. The rise of men's grooming and wellness culture is expanding the market demographic. Moreover, easy accessibility through e-commerce platforms is accelerating product adoption nationwide.
Consumer Insights & Surveys
The above data indicates that concerns about wrinkles as a skin issue increase significantly with age. Only 20% of individuals aged 18-29 report wrinkles as a concern, while this rises to 26% in the 30-44 age group. The percentage jumps to 37% among those aged 45-64 and peaks at 47% in the 65 and above category. This trend highlights how aging directly correlates with heightened awareness and concern about visible signs of skin aging.
U.S. Anti-aging Products Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. anti-aging products market report based on the product, and distribution channel:
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Facial Serum
- Moisturizer, Creams, & Lotions
- Eye Care Products
- Facial Cleanser & Exfoliators
- Facial Masks & Peels
- Sunscreen & Sun Protection
- Others (Facial Oil, Lip Care Products, etc.)
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Supermarkets & Hypermarkets
- Pharmacy/Drugstores
- Specialty Beauty Stores
- Online/E-commerce
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Type s & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Competitive Landscape Snapshot
Chapter 3. U.S. Anti-Aging Products Market Variables and Trends
- 3.1. Market Introduction
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Booking Channel Analysis & Trends
- 3.4. Regulatory Framework
- 3.5. Market Dynamics
- 3.5.1. Market Driver Analysis
- 3.5.2. Market Restraint Analysis
- 3.5.3. Market Opportunities
- 3.5.4. Market Challenges
- 3.6. Industry Analysis Tools
- 3.6.1. Porter's Five Forces Analysis
- 3.7. Market Entry Strategies
Chapter 4. U.S. Anti-Aging Products Market: Product Estimates & Trend Analysis
- 4.1. U.S. Anti-Aging Products Market, By Product: Key Takeaways
- 4.2. Product type Movement Analysis & Market Share, 2024 & 2033
- 4.3. Market Estimates & Forecasts, by Product type, 2021 - 2033 (USD Million)
- 4.3.1. Facial Serum
- 4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.3.2. Moisturizer, Creams, & Lotions
- 4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.3.3. Eye Care Products
- 4.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.3.4. Facial Cleanser & Exfoliators
- 4.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.3.5. Facial Masks & Peels
- 4.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.3.6. Sunscreen & Sun Protection
- 4.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.3.7. Others (Facial Oil, Lip Care Products, etc.)
- 4.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.3.1. Facial Serum
Chapter 5. U.S. Anti-Aging Products Market: Distribution Channel Estimates & Trend Analysis
- 5.1. U.S. Anti-Aging Products Market, By Distribution Channel: Key Takeaways
- 5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 5.3.1. Supermarkets & Hypermarkets
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Pharmacy/Drugstores
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.3. Specialty Beauty Stores
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.4. Online/E-commerce
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.5. Others
- 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.1. Supermarkets & Hypermarkets
Chapter 6. U.S. Anti-Aging Products Market: Competitive Analysis
- 6.1. Recent Developments & Impact Analysis by Key Market Participants
- 6.2. Company Categorization
- 6.3. Participant's Overview
- 6.4. Financial performance
- 6.5. Product Benchmarking
- 6.6. Company Market Share Analysis, 2024 (%)
- 6.7. Company Heat Map Analysis, 2024
- 6.8. Strategy Mapping
- 6.9. Company Profiles
- 6.9.1. Procter & Gamble
- 6.9.1.1. Company Overview
- 6.9.1.2. Financial performance
- 6.9.1.3. Service Portfolios
- 6.9.1.4. Strategic Initiatives
- 6.9.2. Johnson & Johnson
- 6.9.2.1. Company Overview
- 6.9.2.2. Financial performance
- 6.9.2.3. Service Portfolios
- 6.9.2.4. Strategic Initiatives
- 6.9.3. Estee Lauder Inc.
- 6.9.3.1. Company Overview
- 6.9.3.2. Financial performance
- 6.9.3.3. Service Portfolios
- 6.9.3.4. Strategic Initiatives
- 6.9.4. L'Oreal Group.
- 6.9.4.1. Company Overview
- 6.9.4.2. Financial performance
- 6.9.4.3. Service Portfolios
- 6.9.4.4. Strategic Initiatives
- 6.9.5. Unilever
- 6.9.5.1. Company Overview
- 6.9.5.2. Financial performance
- 6.9.5.3. Service Portfolios
- 6.9.5.4. Strategic Initiatives
- 6.9.6. Shiseido Company
- 6.9.6.1. Company Overview
- 6.9.6.2. Financial performance
- 6.9.6.3. Service Portfolios
- 6.9.6.4. Strategic Initiatives
- 6.9.7. Beiersdorf AG.
- 6.9.7.1. Company Overview
- 6.9.7.2. Financial performance
- 6.9.7.3. Service Portfolios
- 6.9.7.4. Strategic Initiatives
- 6.9.8. PMD Beauty (Age Sciences Inc.)
- 6.9.8.1. Company Overview
- 6.9.8.2. Financial performance
- 6.9.8.3. Service Portfolios
- 6.9.8.4. Strategic Initiatives
- 6.9.9. ZO Skin Health, Inc
- 6.9.9.1. Company Overview
- 6.9.9.2. Financial performance
- 6.9.9.3. Service Portfolios
- 6.9.9.4. Strategic Initiatives
- 6.9.10. Avon Products, Inc.
- 6.9.10.1. Company Overview
- 6.9.10.2. Financial performance
- 6.9.10.3. Service Portfolios
- 6.9.10.4. Strategic Initiatives
- 6.9.1. Procter & Gamble
List of Tables
- Table 1. U.S. anti-aging products market: Key market driver analysis
- Table 2. U.S. anti-aging products market: Key market restraint analysis
- Table 3. U.S. anti-aging products market estimates & forecast, 2021 - 2033, by product (USD Million)
- Table 4. U.S. facial serum market estimates & forecast, 2021 - 2033 (USD Million)
- Table 5. U.S. moisturizer, creams, & lotions market estimates & forecast, 2021 - 2033 (USD Million)
- Table 6. U.S. eye care products market estimates & forecast, 2021 - 2033 (USD Million)
- Table 7. U.S. facial cleanser & exfoliators market estimates & forecast, 2021 - 2033 (USD Million)
- Table 8. U.S. facial masks & peels market estimates & forecast, 2021 - 2033 (USD Million)
- Table 9. U.S. sunscreen & sun protection market estimates & forecast, 2021 - 2033 (USD Million)
- Table 10. Other anti-aging products market estimates & forecast, 2021 - 2033 (USD Million)
- Table 11. U.S. anti-aging products market estimates & forecast, 2021 - 2033, by distribution channel (USD Million)
- Table 12. U.S. anti-aging products market estimates & forecasts through supermarkets & hypermarkets, 2021 - 2033 (USD Million)
- Table 13. U.S. anti-aging products market estimates & forecasts through pharmacy/drugstores, 2021 - 2033 (USD Million)
- Table 14. U.S. anti-aging products market estimates & forecasts through specialty beauty stores, 2021 - 2033 (USD Million)
- Table 15. U.S. anti-aging products market estimates & forecasts through online/e-commerce channels, 2021 - 2033 (USD Million)
- Table 16. U.S. anti-aging products market estimates & forecasts through other sales channels, 2021 - 2033 (USD Million)
- Table 17. Recent developments & impact analysis, by key market participants
- Table 18. Company market share, 2024 (%)
- Table 19. Company heat map analysis, 2024
- Table 20. Companies implementing key strategies
List of Figures
- Fig. 1 U.S. anti-aging products market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Segment snapshot
- Fig. 8 Competitive landscape Snapshot
- Fig. 9 Parent industry and U.S. anti-aging products market size, 2024 (USD Million)
- Fig. 10 U.S. anti-aging products market: Value chain analysis
- Fig. 11 U.S. anti-aging products market: Dynamics
- Fig. 12 U.S. anti-aging products market: Porter's five forces analysis
- Fig. 13 U.S. anti-aging products market, Product type: Key takeaways
- Fig. 14 U.S. anti-aging products market: Product type movement analysis, 2024 & 2033 (%)
- Fig. 15 U.S. facial serum market estimates & forecast, 2021 - 2033 (USD Million)
- Fig. 16 U.S. moisturizer, creams, & lotions market estimates & forecast, 2021 - 2033 (USD Million)
- Fig. 17 U.S. eye care products market estimates & forecast, 2021 - 2033 (USD Million)
- Fig. 18 U.S. facial cleanser & exfoliators market estimates & forecast, 2021 - 2033 (USD Million)
- Fig. 19 U.S. facial masks & peels market estimates & forecast, 2021 - 2033 (USD Million)
- Fig. 20 U.S. sunscreen & sun protection market estimates & forecast, 2021 - 2033 (USD Million)
- Fig. 21 Other anti-aging products market estimates & forecast, 2021 - 2033 (USD Million)
- Fig. 22 U.S. anti-aging products market, Distribution Channel: Key takeaways
- Fig. 23 U.S. anti-aging products market: Distribution Channel movement analysis, 2024 & 2033 (%)
- Fig. 24 U.S. anti-aging products market estimates & forecasts through supermarkets & hypermarkets, 2021 - 2033 (USD Million)
- Fig. 25 U.S. anti-aging products market estimates & forecasts through pharmacy/drugstores, 2021 - 2033 (USD Million)
- Fig. 26 U.S. anti-aging products market estimates & forecasts through specialty beauty stores, 2021 - 2033 (USD Million)
- Fig. 27 U.S. anti-aging products market estimates & forecasts through online/e-commerce channels, 2021 - 2033 (USD Million)
- Fig. 28 U.S. anti-aging products market estimates & forecasts through other sales channels, 2021 - 2033 (USD Million)
- Fig. 29 Key company categorization
- Fig. 30 Company market share analysis, 2024
- Fig. 31 The strategic framework of the U.S. anti-aging products market
