Japan Nutraceuticals Market Summary
The Japan nutraceuticals market size was estimated at USD 28.31 billion in 2024 and is projected to reach USD 66.4 billion by 2033, growing at a CAGR of 9.9% from 2025 to 2033. This market is primarily driven by rising consumer demand for convenient, nutrient-dense liquid nutraceutical.
Formats across various health applications, from energy and immune support to weight management and healthy aging. Ready-to-drink supplements allow for easy intake of targeted nutrients, aligning with fast-paced urban lifestyles and heightened health awareness. Within this landscape, liquid delivery systems also enable enhanced bioavailability and rapid nutrient absorption, appealing to health-conscious demographics.
Innovation and product personalization are driving a new generation of liquid dietary supplements in Japan. In November 2024, DSM-Firmenich and Rohto Pharmaceutical jointly launched "Vision R," a multivitamin liquid supplement tailored for elderly consumers in Japan, leveraging DSM's proprietary "Sprinkle It Technology" to address micronutrient gaps and support healthy aging.
apan Nutraceutical Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Japan nutraceuticals market report based on product, application, and distribution channel:
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Dietary Supplements
- Tablets
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Capsules
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Soft Gels
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Powders
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Gummies
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Liquid
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Others
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Functional Food
- Vegetable and Seed Oil
- Sweet Biscuits, Snack Bars and Fruit Snacks
- Dairy
- Baby Food
- Breakfast Cereals
- Others
- Functional Beverages
- Energy drink
- Sports drink
- Others (Functional dairy based beverages, kombucha, kefir, probiotic drinks, and functional water)
- Infant Formula
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Allergy & Intolerance
- Healthy Ageing
- Bone & Joint health
- Cancer Prevention
- Children's Health
- Cognitive Health
- Diabetes
- Digestive / Gut Health
- Energy & Endurance
- Eye Health
- Heart Health
- Immune System
- Infant Health
- Inflammation
- Maternal Health
- Men's Health
- Nutricosmetics
- Oral care
- Personalized Nutrition
- Post Pregnancy Health
- Sexual Health
- Skin Health
- Sports Nutrition
- Weight Management & Satiety
- Women's Health
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Offline
- Supermarkets & Hypermarkets
- Pharmacies
- Specialty Stores
- Practioner
- Grocery Stores
- Others
- Online
- Amazon
- Other Online Retail Stores