PUBLISHER: Grand View Research | PRODUCT CODE: 1790153
PUBLISHER: Grand View Research | PRODUCT CODE: 1790153
Online Grocery Market Summary
The global online grocery market size was estimated at USD 67.64 billion in 2024 and is projected to reach USD 992.35 billion by 2033, growing at a CAGR of 36.8% from 2025 to 2033. The increasing penetration of smartphones and internet connectivity across urban and semi-urban regions is the key growth driver.
With growing digital literacy and the widespread adoption of mobile apps, consumers are shifting toward more convenient shopping formats. Enhanced user interfaces, real-time inventory visibility, and secure payment gateways are facilitating a seamless grocery shopping experience, accelerating the digital transition in daily consumer behavior. The rising demand for convenience and time-saving solutions among working professionals and busy households is propelling the growth of online grocery platforms. The ability to avoid crowded stores, long checkout queues, and travel time, especially in metro cities, has driven consumers to opt for doorstep delivery of groceries. Features such as flexible delivery slots, quick reordering, and subscription models have further enhanced consumer engagement and retention.
For instance, in August 2024, Amazon.com, Inc. introduced a new annual grocery delivery subscription plan exclusively for Prime members and expanded its discounted subscription offering to include all Prime Access members. This move follows the positive response to the grocery subscription service, which launched in April. The plan provides unlimited grocery deliveries for orders over USD 35 from Amazon Fresh, Whole Foods Market, and a variety of local and specialty grocery retailers available on Amazon.com.
Changing lifestyle and consumption patterns, especially post-pandemic, have significantly influenced the online grocery sector. The growing awareness of hygiene and safety, preference for contactless transactions, and the habit formation of online ordering during COVID-19 have led to sustained usage. Consumers have also become more inclined to purchase fresh produce, dairy, organic, and health-focused items through online channels due to greater trust in quality assurance and traceability.
Global Online Grocery Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the online grocery market report based on product type and region: