PUBLISHER: Grand View Research | PRODUCT CODE: 1814053
PUBLISHER: Grand View Research | PRODUCT CODE: 1814053
Japan Draught Beer Market Size, Share & Trends Analysis Report By Type (Keg Beer, Cask Beer), By Category (Super Premium, Premium, Regular), By Production, By End Use (Commercial Use, Home Use), And Segment Forecasts, 2025 - 2033
Japan Draught Beer Market Summary
The Japan draught beer market size was estimated at USD 1.29 billion in 2024 and is projected to reach USD 2.21 billion by 2033, growing at a CAGR of 6.2% from 2025 to 2033. There is a rising preference for fresh and flavorful drinking experiences, with draught beer often perceived as superior in taste and quality compared to bottled alternatives.
This trend is especially prominent in social settings such as izakayas, restaurants, and bars, where on-tap beer is a staple of the dining experience. The rising disposable income among Japanese consumers has led to more frequent dining out and a greater willingness to spend on premium beverages. This economic change has increased the demand for higher-quality draught beer options, including super-premium and craft varieties. According to Kirin Holdings, in 2022, Japan's per capita beer consumption was 34.2 liters, equivalent to about 54.0 633ml bottles. Additionally, the growing popularity of social drinking culture-especially among younger demographics-has strengthened the role of beer in casual and celebratory gatherings, further boosting consumption.
Technological advancements in brewing and dispensing systems have also contributed. Improved keg systems and refrigeration technologies ensure consistent quality and freshness, making draught beer more appealing to consumers and hospitality providers. Moreover, expanding microbreweries and craft beer bars across Japan have introduced various flavors and styles, attracting beer enthusiasts seeking unique and artisanal experiences.
The Japanese market is also benefiting from health-conscious trends. Breweries are introducing reduced-alcohol and gluten-free draught options to cater to evolving consumer preferences. This diversification broadens the appeal of draught beer and aligns with Japan's growing interest in wellness-oriented products.
Japan Draught Beer Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Japan draught beer market report based on type, category, end use, and production.
- Type Outlook (Revenue, USD Million, 2021 - 2033)
- Keg Beer
- Cask Beer
- Category Outlook (Revenue, USD Million, 2021 - 2033)
- Super Premium
- Premium
- Regular
- End Use Outlook (Revenue, USD Million, 2021 - 2033)
- Commercial Use
- Home Use
- Production Outlook (Revenue, USD Million, 2021 - 2033)
- Macro Breweries
- Microbreweries
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Japan Draught Beer Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Regulatory Framework
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Japan Draught Beer Market: Type Estimates & Trend Analysis
- 4.1. Japan Draught Beer Market Type: Key Takeaways
- 4.2. Type Movement Analysis & Market Share, 2024 & 2033
- 4.3. Japan Draught Beer Market Estimates & Forecast, By Type, 2021 to 2033 (USD Million)
- 4.3.1. Keg Beer
- 4.3.1.1. Market Estimates & Forecasts, 2021 to 2033 (USD Million)
- 4.3.2. Cask Beer
- 4.3.2.1. Market Estimates & Forecasts, 2021 to 2033 (USD Million)
- 4.3.1. Keg Beer
Chapter 5. Japan Draught Beer Market: Category Estimates & Trend Analysis
- 5.1. Japan Draught Beer Market Category: Key Takeaways
- 5.2. Category Movement Analysis & Market Share, 2024 & 2033
- 5.3. Japan Draught Beer Market Estimates & Forecast, By Category, 2021 to 2033 (USD Million)
- 5.3.1. Super Premium
- 5.3.1.1. Market Estimates & Forecasts, 2021 to 2033 (USD Million)
- 5.3.2. Premium
- 5.3.2.1. Market Estimates & Forecasts, 2021 to 2033 (USD Million)
- 5.3.3. Regular
- 5.3.3.1. Market Estimates & Forecasts, 2021 to 2033 (USD Million)
- 5.3.1. Super Premium
Chapter 6. Japan Draught Beer Market: End Use Estimates & Trend Analysis
- 6.1. Japan Draught Beer Market End Use: Key Takeaways
- 6.2. End Use Movement Analysis & Market Share, 2024 & 2033
- 6.3. Japan Draught Beer Market Estimates & Forecast, By End Use, 2021 to 2033 (USD Million)
- 6.3.1. Commercial Use
- 6.3.1.1. Market Estimates & Forecasts, 2021 to 2033 (USD Million)
- 6.3.2. Home Use
- 6.3.2.1. Market Estimates & Forecasts, 2021 to 2033 (USD Million)
- 6.3.1. Commercial Use
Chapter 7. Japan Draught Beer Market: Production Estimates & Trend Analysis
- 7.1. Japan Draught Beer Market Production: Key Takeaways
- 7.2. Production Movement Analysis & Market Share, 2024 & 2033
- 7.3. Japan Draught Beer Market Estimates & Forecast, By Production, 2021 to 2033 (USD Million)
- 7.3.1. Macro Breweries
- 7.3.1.1. Market Estimates & Forecasts, 2021 to 2033 (USD Million)
- 7.3.2. Microbreweries
- 7.3.2.1. Market Estimates & Forecasts, 2021 to 2033 (USD Million)
- 7.3.1. Macro Breweries
Chapter 8. Japan Draught Beer Market - Competitive Landscape
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Financial Performance
- 8.4. Product Benchmarking
- 8.5. Company Market Share, 2024
- 8.6. Company Heat Map/ Positioning Analysis
- 8.7. Strategy Mapping
- 8.8. Company Profiles
- 8.8.1. ASAHI GROUP HOLDINGS, LTD.
- 8.8.1.1. Company Overview
- 8.8.1.2. Financial Performance
- 8.8.1.3. Product Benchmarking
- 8.8.1.4. Strategic Initiatives
- 8.8.2. Kirin Holdings Company, Limited.
- 8.8.2.1. Company Overview
- 8.8.2.2. Financial Performance
- 8.8.2.3. Product Benchmarking
- 8.8.2.4. Strategic Initiatives
- 8.8.3. SAPPORO BREWERIES LTD
- 8.8.3.1. Company Overview
- 8.8.3.2. Financial Performance
- 8.8.3.3. Product Benchmarking
- 8.8.3.4. Strategic Initiatives
- 8.8.4. SUNTORY HOLDINGS LIMITED
- 8.8.4.1. Company Overview
- 8.8.4.2. Financial Performance
- 8.8.4.3. Product Benchmarking
- 8.8.4.4. Strategic Initiatives
- 8.8.1. ASAHI GROUP HOLDINGS, LTD.
List of Tables
- Table 1 Japan draught beer market estimates and forecast, by type, 2021 - 2033 (USD Million)
- Table 2 Japan draught beer market estimates and forecast, by category, 2021 - 2033 (USD Million)
- Table 3 Japan draught beer market estimates and forecast, by end use, 2021 - 2033 (USD Million)
- Table 4 Japan draught beer market estimates and forecast, by production, 2021 - 2033 (USD Million)
List of Figures
- Fig. 1 Japan draught beer market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Type segment snapshot
- Fig. 8 Category segment snapshot
- Fig. 9 End Use segment snapshot
- Fig. 10 Production segment snapshot
- Fig. 11 Competitive landscape snapshot
- Fig. 12 Japan draught beer market value, 2024 (USD Million)
- Fig. 13 Japan draught beer market - Industry value chain analysis
- Fig. 14 Japan draught beer market dynamics
- Fig. 15 Japan draught beer market: Porter's analysis
- Fig. 16 Japan draught beer market, by type: Key takeaways
- Fig. 17 Japan draught beer market, by type: Market share, 2024 & 2033
- Fig. 18 Keg draught beer market estimates & forecasts, 2021 - 2033 (USD Million)
- Fig. 19 Cask draught beer market estimates & forecasts, 2021 - 2033 (USD Million)
- Fig. 20 Japan draught beer market, by category: Key takeaways
- Fig. 21 Japan draught beer market, by category: Market share, 2024 & 2033
- Fig. 22 Super premium draught beer market estimates & forecasts, 2021 - 2033 (USD Million)
- Fig. 23 Premium draught beer market estimates & forecasts, 2021 - 2033 (USD Million)
- Fig. 24 Regular draught beer market estimates & forecasts, 2021 - 2033 (USD Million)
- Fig. 25 Japan draught beer market, by end use: Key takeaways
- Fig. 26 Japan draught beer market, by end use: Market share, 2024 & 2033
- Fig. 27 Commercial use draught beer market estimates & forecasts, 2021 - 2033 (USD Million)
- Fig. 28 Home use draught beer market estimates & forecasts, 2021 - 2033 (USD Million)
- Fig. 29 Japan draught beer market, by production: Key takeaways
- Fig. 30 Japan draught beer market, by production: Market share, 2024 & 2033
- Fig. 31 Macro breweries market estimates & forecasts, 2021 - 2033 (USD Million)
- Fig. 32 Microbreweries market estimates & forecasts, 2021 - 2033 (USD Million)
- Fig. 33 Key company categorization
- Fig. 34 Strategic framework
