Europe Surface Disinfectant Wipes Market Size, Share & Trends Analysis Report By Material (Synthetic, Biodegradable), By Pack Size (< 25 pcs, 26 - 50 pcs, 51 - 75 pcs), By End Use, By Country, And Segment Forecasts, 2025

The Europe surface disinfectant wipes market size was valued at USD 1,715.9 million in 2024 and is expected to reach USD 2,757.5 million by 2033, growing at a CAGR of 5.9% from 2025 to 2033. The growth is driven by multiple, interrelated factors that reflect wider health, social, and economic trends. One of the primary growth drivers is the heightened awareness of hygiene and sanitation, particularly following the COVID-19 pandemic. The pandemic experience led to a permanent increase in demand for high-performance disinfectant wipes in households, workplaces, and healthcare institutions, solidifying their role as essential consumables for infection control and general cleanliness.

Europe's rapidly expanding healthcare sector is another key factor contributing to the market's growth. The rising number of surgeries, increased frequency of chronic disorders requiring extended hospital stays, and a growing elderly population (who are more susceptible to infections) all demand higher and more frequent use of surface disinfectant wipes in hospitals and clinics. Their convenience and efficacy in minimizing hospital-acquired infections make them highly valued across medical settings in the region.

Government regulations and public health campaigns across Europe have also served as catalysts for market expansion. Stringent health and safety standards, alongside regulatory measures that classify and evaluate hygiene products, have driven both innovation and adoption of multi-component, high-efficacy disinfectant wipes designed to target a broad spectrum of pathogens. These frameworks ensure wipes are safe, effective, and clearly labeled, fostering trust among institutional and individual buyers.

Consumer trends also play a substantial role. There is a notable shift toward convenient, pre-moistened cleaning solutions that cater to modern, fast-paced lifestyles. The ease-of-use and portability of disinfectant wipes increase their popularity-not only in healthcare, but also in commercial spaces, schools, public transport, hospitality, and private homes. Rising disposable incomes and growth in retail and e-commerce channels have further accelerated accessibility and adoption.

Europe Surface Disinfectant Wipes Market Report Segmentation

This report forecasts revenue growth at the regional and country level and analyzes the latest industry trends and opportunities in each sub-segment from 2021 to 2030. Grand View Research has segmented the Europe surface disinfectant wipes market report by material, pack size, end use, and country:

Material Outlook (Revenue, USD Million, 2021 - 2033)
Synthetic
Biodegradable
Pack Size Outlook (Revenue, USD Million, 2021 - 2033)
< 25 pcs
26 - 50 pcs
51 - 75 pcs
76 - 100 pcs
> 100 pcs
End Use Outlook (Revenue, USD Million, 2021 - 2033)
Residential
Synthetic
Healthcare
Hospitality
Institutional
Country Outlook (Revenue, USD Million, 2021 - 2033)
Europe
- Germany
- UK
- France
- Italy
- Spain

Product Code: GVR-4-68040-696-0

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Material Outlook
2.3. Package Size Outlook
2.4. End Use Outlook
2.5. Competitive Landscape Outlook

Chapter 3. Europe Surface Disinfectant Wipes Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Sales Channel Analysis
- 3.3.2. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. Europe Surface Disinfectant Wipes Market: Material Estimates & Trend Analysis

4.1. Europe Surface Disinfectant Wipes Market by Material: Key Takeaways
4.2. Material Movement Analysis & Market Share, 2024 & 2033
4.3. Market Estimates & Forecasts, by Material, 2021 - 2033 (USD Million)
- 4.3.1. Synthetic
  - 4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.3.2. Biodegradable
  - 4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 5. Europe Surface Disinfectant Wipes Market: Pack Size Estimates & Trend Analysis

5.1. Europe Surface Disinfectant Wipes Market, by Pack Size: Key Takeaways
5.2. Pack Size Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Pack Size, 2021 - 2033 (USD Million)
- 5.3.1. <25
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. 26-50
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.3. 51-75
  - 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.4. 76-100
  - 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.5. >100
  - 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. Europe Surface Disinfectant Wipes Market: End Use Estimates & Trend Analysis

6.1. Europe Surface Disinfectant Wipes Market, by End Use: Key Takeaways
6.2. End Use Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by End Use, 2021 - 2033 (USD Million)
- 6.3.1. Residential
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Synthetic
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.3. Healthcare
  - 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.4. Hospitality
  - 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.5. Institutional
  - 6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. Europe Surface Disinfectant Wipes Market: Regional Estimates & Trend Analysis

7.1. Europe Surface Disinfectant Wipes Market: Regional Outlook
7.2. Regional Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, by Region & Country, 2021 - 2033 (USD Million)
- 7.3.1. Europe
  - 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.2. Germany
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.3. UK
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.4. France
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.5. Italy
    - 7.3.1.5.1. Key country dynamics
    - 7.3.1.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.6. Spain
    - 7.3.1.6.1. Key country dynamics
    - 7.3.1.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. DC Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Reckitt Benckiser Group
- 8.9.2. Procter & Gamble
- 8.9.3. 3M
- 8.9.4. Ecolab
- 8.9.5. The Clorox Company
- 8.9.6. Kimberly-Clark
- 8.9.7. Johnson & Johnson
- 8.9.8. STERIS
- 8.9.9. Colgate-Palmolive
- 8.9.10. PDI, Inc.
- 8.9.11. GOJO Industries
- 8.9.12. Diversey
- 8.9.13. Cantel Medical
- 8.9.14. Medline Industries
- 8.9.15. BODE Chemie

Product Code: GVR-4-68040-696-0

List of Tables

Table 1 Europe Surface Disinfectant Wipes market - Key market driver analysis
Table 2 Europe Surface Disinfectant Wipes market - Key market restraint analysis
Table 3 Europe Surface Disinfectant Wipes market estimates & forecast, by material (USD Million)
Table 4 Europe Surface Disinfectant Wipes market estimates & forecast, by pack size (USD Million)
Table 5 Europe Surface Disinfectant Wipes market estimates & forecast, by end use (USD Million)
Table 6 Germany macro-economic outlay
Table 7 Germany Europe Surface Disinfectant Wipes market estimates and forecast, 2021 - 2033 (USD Million)
Table 8 Germany Europe Surface Disinfectant Wipes market revenue estimates and forecast by end use, 2021 - 2033 (USD Million)
Table 9 Germany Europe Surface Disinfectant Wipes market revenue estimates and forecast by pack size, 2021 - 2033 (USD Million)
Table 10 U.K. macro-economic outlay
Table 11 U.K. Europe Surface Disinfectant Wipes market estimates and forecast, 2021 - 2033 (USD Million)
Table 12 U.K. Europe Surface Disinfectant Wipes market revenue estimates and forecast by end use, 2021 - 2033 (USD Million)
Table 13 U.K. Europe Surface Disinfectant Wipes market revenue estimates and forecast by pack size, 2021 - 2033 (USD Million)
Table 14 France macro-economic outlay
Table 15 France Europe Surface Disinfectant Wipes market estimates and forecast, 2021 - 2033 (USD Million)
Table 16 France Europe Surface Disinfectant Wipes market revenue estimates and forecast by end use, 2021 - 2033 (USD Million)
Table 17 France Europe Surface Disinfectant Wipes market revenue estimates and forecast by pack size, 2021 - 2033 (USD Million)
Table 18 Italy macro-economic outlay
Table 19 Italy Europe Surface Disinfectant Wipes market estimates and forecast, 2021 - 2033 (USD Million)
Table 20 Italy Europe Surface Disinfectant Wipes market revenue estimates and forecast by end use, 2021 - 2033 (USD Million)
Table 21 Italy Europe Surface Disinfectant Wipes market revenue estimates and forecast by pack size, 2021 - 2033 (USD Million)
Table 22 Spain macro-economic outlay
Table 23 Spain Europe Surface Disinfectant Wipes market estimates and forecast, 2021 - 2033 (USD Million)
Table 24 Spain Europe Surface Disinfectant Wipes market revenue estimates and forecast by end use, 2021 - 2033 (USD Million)
Table 25 Spain Europe Surface Disinfectant Wipes market revenue estimates and forecast by pack size, 2021 - 2033 (USD Million)
Table 26 Recent developments & impact analysis, by key market participants
Table 27 Company market share, 2024
Table 28 Company heat map analysis
Table 29 Companies undergoing key strategies

List of Figures

Fig. 1 Europe Surface Disinfectant Wipes market segmentation
Fig. 2 Primary research pattern
Fig. 3 Primary research approaches
Fig. 4 Primary research process
Fig. 5 Market snapshot
Fig. 6 DC snapshot
Fig. 7 Packaging snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Europe Surface Disinfectant Wipes market size, 2021 to 2033 (USD Million)
Fig. 11 Europe Surface Disinfectant Wipes market: Penetration & growth prospect mapping
Fig. 12 Europe Surface Disinfectant Wipes market: Value chain analysis
Fig. 13 Europe Surface Disinfectant Wipes market: Profit margin analysis
Fig. 14 Europe Surface Disinfectant Wipes market: Market dynamics
Fig. 15 Europe Surface Disinfectant Wipes market: Porter's five forces analysis
Fig. 16 Europe Surface Disinfectant Wipes market, by end use: Key Takeaways
Fig. 17 Europe Surface Disinfectant Wipes market: DC movement analysis, 2024 & 2033 (%)
Fig. 18 Europe Surface Disinfectant Wipes market, by pack size: Key Takeaways
Fig. 19 Europe Surface Disinfectant Wipes market: type movement analysis, 2024 & 2033 (%)
Fig. 20 Europe Surface Disinfectant Wipes market: Regional outlook, 2024 & 2033 (USD Million)
Fig. 21 U.K. Europe Surface Disinfectant Wipes market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 22 Germany Europe Surface Disinfectant Wipes market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 23 France Europe Surface Disinfectant Wipes market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 24 Italy Europe Surface Disinfectant Wipes market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 25 Spain Europe Surface Disinfectant Wipes market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 26 Key company categorization
Fig. 27 Company market share analysis, 2023
Fig. 28 Strategic framework of the Europe Surface Disinfectant Wipes market

Europe Surface Disinfectant Wipes Market Size, Share & Trends Analysis Report By Material (Synthetic, Biodegradable), By Pack Size (< 25 pcs, 26 - 50 pcs, 51 - 75 pcs), By End Use, By Country, And Segment Forecasts, 2025 - 2033

Description

Table of Contents

List of Tables

Market Size & Trends:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Europe Surface Disinfectant Wipes Market Variables, Trends & Scope

Chapter 4. Europe Surface Disinfectant Wipes Market: Material Estimates & Trend Analysis

Chapter 5. Europe Surface Disinfectant Wipes Market: Pack Size Estimates & Trend Analysis

Chapter 6. Europe Surface Disinfectant Wipes Market: End Use Estimates & Trend Analysis

Chapter 7. Europe Surface Disinfectant Wipes Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Analysis

List of Tables

List of Figures