PUBLISHER: Grand View Research | PRODUCT CODE: 1814170
PUBLISHER: Grand View Research | PRODUCT CODE: 1814170
The Asia Pacific draught beer market size was estimated at USD 9.19 billion in 2024 and is projected to reach USD 17.30 billion in 2033, growing at a CAGR of 7.3% from 2025 to 2033. Innovation and unique business strategies opted by manufacturers and sellers are driving the market growth.
Consumers across the region, especially the younger, more affluent demographics, are increasingly seeking unique, high-quality, and authentic beer experiences over mass-produced lagers. This trend manifests in a surge of microbreweries and brewpubs offering diverse, experimental, and locally sourced craft ales and lagers on tap. Moreover, favorable government policies in emerging nations have also led to an increased product demand in the region. For instance, in March 2055, the government of Australia announced a two-year freeze on the excise tax increase on draught beer. It is a major government policy shift offering a reprieve to pubs, clubs, and breweries in Australia, which in turn would fuel the growth of the Asia Pacific draught beer industry over the forecasted period.
The keg type of beer is often consumed in beer-serving places such as beer bars, beer cafes, pubs, clubs, and restaurants as well. The increasing number of breweries in the region is a major factor driving the growth of the market. Additionally, many companies are collaborating to increase the sales of draught beer through different distribution channels. For instance, in July 2024, Carlsberg Breweries A/S Asia collaborated with foodpanda to use its cloud grocery stores in order to make its beer easily accessible to its customers. The Pandamart is a cloud delivery channel that would help Carlsberg Breweries A/S target its customers in the Asia Pacific.
Asia Pacific Draught Beer Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Asia Pacific draught beer market report based on type, category, end use, production type, and country: