PUBLISHER: Grand View Research | PRODUCT CODE: 1842165
PUBLISHER: Grand View Research | PRODUCT CODE: 1842165
The U.S. electric shavers market size was estimated at USD 3.07 billion in 2024 and is projected to reach USD 4.94 billion in 2033, growing at a CAGR of 5.5% from 2025 to 2033. The increasing demand for electric shavers owing to convenient grooming, rising adoption among women, and a shift in adoption of cordless and hybrid shavers for travel and home use is a major driving factor for market growth during the forecast period.
Furthermore, the demand for electric shavers from online sales channels such as Amazon, eBay, and Walmart bolsters market growth. Increasing awareness of personal hygiene, coupled with the influence of social media and grooming trends in the U.S., is also increasing demand for electric shavers. Manufacturers in the U.S. are introducing technological advancements such as waterproof designs, multi-functional blades, and skin-sensitive features to increase the product's appeal. Integration of rechargeable lithium-ion batteries and smart displays further adds to the appeal of modern electric shavers. For instance, in July 2024, Spectrum Brands, Inc. (Remington) launched the Blader Pro shaver with innovative features including five dual track heads offering efficient and fast shave, power Flex 360° neck for adjusting to the contours, giving a smooth and comfortable finish. Thus, the growing introduction of innovative product advancements to increase the product base is a major driving factor for market growth.
Consumers in the U.S. have increased their inclination toward consumer consciousness about personal grooming and hygiene. Lifestyle changes and evolving social norms drive the shift in adoption of electric shavers, which is coupled with growing awareness about skin health and overall appearance, encouraging women to invest more in electric shavers.
Furthermore, advertising campaigns and social media influencers have played a crucial role in educating consumers about the benefits of electric shavers, such as convenience, skin comfort, and efficiency. For instance, manufacturers use YouTube as a major advertising medium to market their products online. It depicts all the important information related to the product and provides consumers with detailed insights. Thus, the growing advertising campaign by manufacturers is a major driving factor for market growth during the forecast period.
U.S. Electric Shavers Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. electric shavers market report based on product, type, end-user, and distribution channel: