PUBLISHER: Grand View Research | PRODUCT CODE: 1842180
PUBLISHER: Grand View Research | PRODUCT CODE: 1842180
The global healthcare analytics market size was estimated at USD 52.98 billion in 2024 and is projected to reach USD 198.79 billion by 2033, growing at a CAGR of 14.85% from 2025 to 2033. This growth is attributed to the increasing challenges, such as inadequate patient care, rising treatment costs, and low levels of patient retention and engagement.
In addition, the complexity of interpreting marketing analytics is driven by the sheer speed, volume, variety, and questionable authenticity of available data, which further complicates decision-making, significantly drives the role of healthcare analytics in the market. According to an article published by Infosys Limited in December 2022, the healthcare sector currently contributes nearly 30% of the world's total data volume, and this figure is projected to grow at a strong CAGR of 36% through 2025.
A rapid rate of technological advancements and massive investments by the healthcare industry into IT development and digitization have been key factors for the monumental growth of the healthcare analytics industry. In January 2021, Optum, Inc. collaborated with Change Healthcare to advance the technology-enabled healthcare platform. Both companies provide their consumers with data analytics solutions, software, and a technology-advanced healthcare platform. Analytical platforms that are currently being deployed by healthcare institutions across the globe help in patient management and retention, due to which better care can be delivered. Deployment of healthcare analytical platforms not only increases the productivity of staff, but overall patient management has been improved and the burden on caregivers has been minimized.
Government initiatives and a massive flux of money in the healthcare industry also drive innovation. They are responsible for the increasing adoption of such analytical platforms by healthcare establishments. Analytical platforms are used by hospitals and other establishments for managing and interpreting clinical data from various studies conducted, studying historical data and analyzing it to establish trends, and developing methods, tools, and technologies to get optimal results.
Policymakers are also deploying these analytics platforms to study statistics and models for making better decisions and policies regarding healthcare establishments and delivering care to patients. The U.S. government has been taking initiatives in this direction; the HealthData.gov portal has information from several federal databases on topics such as community health performance, clinical data, and medical and scientific knowledge for developers, which is accessible via an application programming interface.
The healthcare marketing analytics is witnessing strong growth driven by the rising adoption of digital health platforms, increasing demand for personalized patient engagement, and the shift toward data-driven decision-making in marketing strategies. Factors such as the integration of AI and predictive analytics, growing use of social media and omnichannel campaigns, and regulatory emphasis on transparent communication are further accelerating adoption. Key healthcare marketing analytics companies include IQVIA, Oracle, SAS Institute, Adobe, and Veeva Systems, focusing on advanced analytics platforms, real-world evidence integration, and cloud-based solutions to help healthcare providers, payers, and life sciences companies optimize outreach, measure ROI, and improve patient-centric marketing outcomes.
Global Healthcare Analytics Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global healthcare analyticsmarket report based on type, component, delivery mode, application, end use, and region.