PUBLISHER: Grand View Research | PRODUCT CODE: 1842236
PUBLISHER: Grand View Research | PRODUCT CODE: 1842236
The global intravenous hydration therapy market size was estimated at USD 2.64 billion in 2024 and is projected to reach USD 5.66 billion by 2033, growing at a CAGR of 9.0% from 2025 to 2033. This growth is attributed to the rising prevalence of chronic diseases, the growing popularity of wellness and beauty treatments, and the increasing availability of intravenous (IV) hydration therapy clinics, as well as the ease of use associated with this therapy.
The increasing demand for IV hydration therapy is driven by the shift toward convenient, personalized wellness options beyond traditional clinical care. For instance, in August 2025, AquaPulse IV introduced mobile IV therapy services in Fredericksburg, Virginia. The service provides customized hydration and vitamin infusions directly to clients' homes, workplaces, or events, administered by licensed medical professionals. This development shows how IV therapy is becoming part of a lifestyle and preventive health approach, offering people quick recovery, energy boosts, and immune support in environments that fit their daily routines. These on-demand models highlight the rising focus on accessibility and patient-centered care in wellness services.
Growing consumer interest in preventive wellness, recovery solutions, and personalized care models is driving the expansion of the IV hydration therapy market. Beyond traditional hydration and nutrient replacement, providers offer specialized services supporting long-term health goals. For instance, in May 2025, Hydration Room introduced the NAD+ IV Membership with tiered dosing options to enhance brain health, energy, and longevity. By providing monthly access to clinically supervised NAD+ therapy in flexible doses, the program exemplifies a wider trend toward subscription-based, customized care that prioritizes consistency, convenience, and proactive health management. These innovations, along with the growth of mobile IV services and tech-enabled delivery models, are turning IV hydration therapy into a mainstream wellness option that serves both acute recovery and ongoing health optimization.
Furthermore, IV hydration therapy has gained immense popularity in the cosmetic industry, owing to the skincare benefits offered by the procedure. Extensive research found that the therapy helps in providing beauty treatment by hydrating the skin, further enhancing the appearance of an individual. IV hydration therapy is believed to enhance the normal production of elastin and collagen, which are responsible for maintaining youthful and healthy-looking skin. This can help to reduce the appearance of wrinkles and fine lines over time.
Global Intravenous (IV) Hydration Therapy Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global intravenous (IV) hydration therapymarket report based on service, component, provider type, end use and regions.