PUBLISHER: Grand View Research | PRODUCT CODE: 1869617
PUBLISHER: Grand View Research | PRODUCT CODE: 1869617
The global veterinary dietary supplements market size was estimated at USD 3.71 billion in 2024 and is projected to reach USD 7.96 billion by 2033, growing at a CAGR of 9.12% from 2025 to 2033. Growing awareness of pet health and wellness, preference for natural, organic, and functional ingredients, and regulatory approvals and supportive government policies are some of the factors affecting market growth.
According to the report published by Chewy, in August 2025, it is estimated that 33% of dogs and cats receive dietary supplements or nutraceuticals in the U.S . Increasing awareness among pet owners regarding the importance of proper nutrition, preventive care, and early detection of health issues has changed purchasing patterns. For instance, according to an article published by APPA, in June 2025, approximately 53% of dog owners reported providing vitamins and supplements to their pets in 2024, marking a 6% increase compared to 2023. This steady rise highlights growing consumer awareness regarding preventive pet healthcare and the role of nutritional support in enhancing longevity and overall well-being. The expanding adoption of supplements particularly those aimed at joint health, immunity, digestion, and coat condition, reflects a broader shift toward proactive pet wellness management. This behavioral shift is expected to significantly drive the veterinary dietary supplement market, as manufacturers respond with innovative, science-backed formulations and veterinarians increasingly recommend supplementation as part of routine health maintenance.
The veterinary dietary supplements industry is experiencing a growth in awareness among consumers regarding natural, organic, and chemical-free products, driven by concerns regarding synthetic additives and their associated side effects, which impacts their purchasing choices. Pet owners are increasingly looking for plant-based, herbal, or functional supplements aimed at promoting comprehensive health for their pets. Manufacturers are innovating to create dietary supplements that are both natural and functional, including herbal mixes, probiotics, prebiotics, omega-rich products, and chews for joint support. This emphasis on clean-label and sustainable offerings helps brands stand out in a competitive marketplace.
Furthermore, streamlined regulations, approval processes, and supportive policies in regions such as North America, Europe, and parts of Asia Pacific encourage the development and launch of veterinary dietary supplements. According to the report of Gov.UK published in May 2023, VetPlus, a pet supplement firm, doubled its sales in India after the removal of regulatory trade barriers. This highlighted that streamlined regulatory approvals and reduced export restrictions can directly drive growth and accessibility in the veterinary dietary supplements market. Governments and regulatory organizations are acknowledging the importance of pet health as a vital industry, which aids in product registration and compliance with safety standards. Easier approval processes lead to shorter time-to-market and reduced costs, allowing for quicker commercialization. This fosters market expansion, encourages competition, and improves the availability of high-quality supplements, driving market growth in the veterinary dietary supplements.
Global Veterinary Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global veterinary dietary supplements market report based on animal, type, dosage form, application, distribution channel, and region: