PUBLISHER: Grand View Research | PRODUCT CODE: 1869814
PUBLISHER: Grand View Research | PRODUCT CODE: 1869814
The global alternative veterinary medicine market size was estimated at USD 2.94 billion in 2024 and is projected to reach USD 9.23 billion by 2033, growing at a CAGR of 14.39% from 2025 to 2033. The market is driven by several key factors, including the growing pet population and increasing humanization of pets, which fuel demand for holistic and natural treatments.
Rising awareness among pet owners about the potential side effects of conventional drugs is prompting interest in alternative therapies such as acupuncture, herbal medicine, chiropractic care, and homeopathy. Moreover, according to an article published by AVMA, in May 2025, an estimated 4,000 to 5,000 veterinarians in the U.S. have completed acupuncture certification through recognized institutions such as Chi University, IVAS, CuraCore, CRI, EBVA, and CIVT. The expanding number of qualified professionals reflects the increasing acceptability and incorporation within conventional veterinary treatment. The market for alternative veterinary medicine is growing as more veterinarians use these alternative treatment modalities, increasing their credibility and pet owners' confidence and desire for holistic care.
Similarly, according to an article published by The Hindu in October 2024, the newly released Standard Veterinary Treatment Guidelines (SVTG) by the Union Ministry of Animal Husbandry are expected to drive market growth significantly. These guidelines encourage a move toward Ayurvedic and herbal veterinary medications as safer and more environmentally friendly alternatives by attempting to limit and restrict the use of antibiotics in treating livestock and poultry. By increasing farmers' and veterinarians' confidence in conventional formulations, this policy initiative promotes broader use in the commercial and rural animal health sectors. In addition, Government support for Ayurveda in veterinary care is expected to boost investment, research, and development of herbal and plant-based animal health products. This will help the market grow while encouraging safer, more natural, and environmentally friendly ways to care for animals.
Global Alternative Veterinary Medicine Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global alternative veterinary medicine market report based on product, animal, type, route of administration, distribution channel, and region: