PUBLISHER: Grand View Research | PRODUCT CODE: 1869817
PUBLISHER: Grand View Research | PRODUCT CODE: 1869817
The global fitness app market size was estimated at USD 10.59 billion in 2024 and is projected to reach USD 33.58 billion by 2033, growing at a CAGR of 13.59% from 2025 to 2033. This growth is driven by increasing health awareness, technological advancements, the impact of the COVID-19 pandemic, and favorable economic factors such as rising disposable income and healthcare costs.
According to a report by Business of Apps, fitness apps were downloaded 858 million times in 2023. The market includes a wide range of popular fitness apps focusing on running, cycling, yoga, and general fitness tracking activities. These apps' convenience and personalized nature make them popular among users of all ages.
Smartphones have evolved from communication tools to essential health and fitness tracking devices. Users can monitor physical activity, nutrition, and overall wellness with apps like Fitbit, MyFitnessPal, Garmin Connect, Fooducate, Noom, and Google Fit. Integration with wearables such as smartwatches provides real-time data on heart rate, calories burned, and sleep patterns. A 2023 NIH report states that nearly one in three Americans uses wearables for health monitoring.
Furthermore, the rise of digital health solutions, wearable technology, and personalized fitness experiences fuels the growing demand for fitness apps. Leading apps such as MyFitnessPal, with its extensive food database of over 14 million foods to track users' nutrition and exercise routines, and Strava, known for its social features, are at the forefront. Runna, an AI-powered running app, has gained global traction, serving users in over 180 countries and raising USD 9.09 (Euro 8) million in venture capital.
AI is revolutionizing the app landscape, with platforms such as Runna and PUSH offering personalized training plans and real-time feedback. As the market grows, businesses looking to succeed must prioritize AI-driven personalization, seamless wearable integration, and user-friendly interfaces to align with current trends and user expectations.
The demand for personalized wellness experiences, fueled by advancements in AI and wearable technology, has reshaped how individuals approach fitness. These apps now offer real-time data tracking, making it easier for users to achieve their fitness goals and improve endurance, strength, or overall health. The table below highlights some of the leading fitness apps of 2025, providing key features and relevant statistics for a comprehensive overview of the top platforms in the fitness tech space.
Global Fitness Apps Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global fitness app market report based on type, platform, devices, and region: