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PUBLISHER: Grand View Research | PRODUCT CODE: 1869863
PUBLISHER: Grand View Research | PRODUCT CODE: 1869863
Clear Whey Protein Market Size, Share & Trend Analysis By Product (Unflavored, Flavored), By Distribution Channel (Hypermarkets, Pharmacies & Drugstores, Specialty Stores, E-Commerce), By Region, And Segment Forecasts, 2025 - 2033
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Clear Whey Protein Market Summary
The global clear whey protein market size was estimated at USD 551.4 million in 2024 and is expected to reach USD 980.1 million by 2033, growing at a CAGR of 6.7% from 2025 to 2033. The clear whey protein market is experiencing significant growth due to increasing consumer demand for high-quality, easy-to-digest protein supplements.
Clear whey protein offers a lighter, more refreshing alternative to traditional, creamier whey protein powders, appealing to individuals who prefer a less thick and more beverage-like experience. This makes it an attractive choice for athletes, fitness enthusiasts, and health-conscious consumers looking for a convenient source of protein without the heaviness typically associated with regular protein shakes.
Another key factor driving the market is the growing awareness about the benefits of whey protein in muscle recovery, weight management, and overall health. With more people adopting active lifestyles and fitness regimens, the demand for protein supplements has surged. Clear whey protein, with its superior solubility and transparent appearance, is also seen as a healthier option, as it often contains fewer calories, less fat, and less sugar compared to other protein products.
The rising popularity of transparent and clean-label products is a key factor driving the growth of the clear whey protein market. Consumers are increasingly looking for products that are simple, natural, and free from unnecessary additives, artificial ingredients, and preservatives. This trend is part of a broader shift towards health-conscious living, where individuals prioritize products with transparent labeling that clearly list all ingredients, sourcing information, and nutritional content. Clear whey protein, with its simple formulation and fewer added ingredients, aligns well with this demand, making it an appealing choice for consumers who seek a clean and transparent product. Amazon sales data shows that, in the UK alone, consumer purchases of clear protein powders increased by 216% in 2023 compared with 2022.
Additionally, the rise in fitness culture and the growing popularity of gym memberships, fitness influencers, and online workout communities have led to greater awareness of the benefits of protein supplementation, especially among active individuals. Clear whey protein, with its lighter texture and fewer calories compared to traditional whey protein powders, appeals to those who are focused on maintaining lean muscle mass without consuming unnecessary additives or excess sugar. This has helped position clear whey as a preferred choice among health-conscious consumers who prioritize both nutrition and taste.
For instance, in October 2023, Ascent Protein, a player in clean and high-quality sports nutrition products, launched its latest innovation: Clear Whey Protein Isolate. This product transforms the traditional protein beverage experience by providing a clear and refreshing alternative to typical milkshake-like drinks. Offered in two flavors-Pineapple Coconut and Orange Mango-Ascent's Clear Whey Protein Isolate delivers 20 grams of clean, fast-digesting whey protein per serving to support muscle recovery, all while containing only 100 calories.
Global Clear Whey Protein Market Report Segmentation
This report forecasts revenue growth at regional levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the clear whey protein market by product, distribution channel, and region:
- Product Outlook (Revenue, USD Million; Metric Tons, 2021 - 2033)
- Unflavored/ Regular
- Flavored
- Citrus Flavors
- Berry Flavors
- Tropical Flavors
- Others
- Distribution Channel Outlook (Revenue, USD Million; Metric Tons, 2021 - 2033)
- Hypermarkets/ Mass Retailers
- Pharmacies & Drug Stores
- Specialty Stores
- E-Commerce
- Other Channels
- Regional Outlook (Revenue, USD Million; Metric Tons, 2021 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- Central & South America
- Brazil
- Middle East and Africa (MEA)
- UAE
Product Code: GVR-4-68040-369-7
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Regional Outlook
Chapter 3. Clear Whey Protein Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Sales Channel Analysis
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
- 3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Clear Whey Protein Market: Product Estimates & Trend Analysis
- 5.1. Product Movement Analysis & Market Share, 2024 & 2033
- 5.2. Unflavored
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 5.3. Flavored
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 5.3.1.1. Citrus Flavors
- 5.3.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 5.3.1.2. Berry Flavors
- 5.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 5.3.1.3. Tropical Flavors
- 5.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 5.3.1.4. Others
- 5.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 5.3.1.1. Citrus Flavors
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
Chapter 6. Clear Whey Protein Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 6.2. Hypermarkets/ Mass Retailers
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 6.3. Pharmacies & Drug Stores
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 6.4. Specialty Stores
- 6.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 6.5. E - Commerce
- 6.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 6.6. Other Channels
- 6.6.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
Chapter 7. Clear Whey Protein Market: Regional Estimates & Trend Analysis
- 7.1. Regional Movement Analysis & Market Share, 2024 & 2033
- 7.2. North America
- 7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.4. U.S.
- 7.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.5. Canada
- 7.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.5.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.6. Mexico
- 7.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.2.6.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.3. Europe
- 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.4. Germany
- 7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.5. UK
- 7.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.5.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.6. France
- 7.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.6.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.7. Italy
- 7.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.7.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.7.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.8. Spain
- 7.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.8.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.3.8.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.4. Asia Pacific
- 7.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.4. China
- 7.4.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.5. Japan
- 7.4.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.5.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.6. India
- 7.4.6.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.6.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.7. Australia & New Zealand
- 7.4.7.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.7.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.4.7.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.5. Middle East and Africa
- 7.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.5.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.5.4. UAE
- 7.5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.5.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.5.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.6. Central & South America
- 7.6.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.6.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 7.6.4. Brazil
- 7.6.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 7.6.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million; Metric Tons)
- 7.6.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
Chapter 8. Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Myprotein (THG Nutrition Limited)
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Dymatize Enterprises, LLC
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Isopure
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Bulk (Sports Supplements Limited)
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Universal Nutrition
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. MuscleBlaze
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. MuscleTech
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. NutraBio
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Evlution Nutrition
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Protyze.
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.1. Myprotein (THG Nutrition Limited)
Product Code: GVR-4-68040-369-7
List of Tables
- 1. Clear whey protein market - Key market driver analysis
- 2. Clear whey protein market - Key market restraint analysis
- 3. Clear whey protein market estimates and forecast by product, 2021 - 2033 (USD Million; Metric Tons)
- 4. Clear whey protein market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million; Metric Tons)
- 5. Clear whey protein market revenue estimates and forecast by region, 2021 - 2033 (USD Million; Metric Tons)
List of Figures
- 1. Clear whey protein market snapshot
- 2. Clear whey protein market segmentation & scope
- 3. Clear whey protein market penetration & growth prospect mapping
- 4. Clear whey protein market value chain analysis
- 5. Clear whey protein market dynamics
- 6. Clear whey protein market Porter's Five Forces analysis
- 7. Clear whey protein market: product movement analysis, 2024 & 2033 (%)
- 8. Unflavored clear whey protein market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 9. Flavored clear whey protein market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 10. Citrus flavored clear whey protein market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 11. Berry flavored clear whey protein market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 12. Tropical flavored clear whey protein market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 13. Other flavored clear whey protein market estimates and forecast, 2021 - 2033 (USD Million; Metric Tons)
- 14. Clear whey protein market: Distribution channel movement analysis, 2024 & 2033 (%)
- 15. Clear whey protein market estimates and forecast, through hypermarkets/ mass retailers, 2021 - 2033 (USD Million; Metric Tons)
- 16. Clear whey protein market estimates and forecast, through pharmacies & drug stores, 2021 - 2033 (USD Million; Metric Tons)
- 17. Clear whey protein market estimates and forecast, through specialty stores, 2021 - 2033 (USD Million; Metric Tons)
- 18. Clear whey protein market estimates and forecast, through e-commerce, 2021 - 2033 (USD Million; Metric Tons)
- 19. Clear whey protein market estimates and forecast, through other channels, 2021 - 2033 (USD Million; Metric Tons)
- 20. Clear whey protein market: regional movement analysis, 2024 & 2033 (%)
- 21. North America clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 22. U.S. clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 23. Canada clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 24. Mexico clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 25. Europe clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 26. UK clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 27. Germany clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 28. France clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 29. Italy clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 30. Spain clear whey protein market estimates & forecast, 2021 - 2033 (USD Million; Metric Tons)
- 31. Asia Pacific clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 32. China clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 33. Japan clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 34. India clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 35. Australia & New Zealand clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 36. Central & South America clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 37. Brazil clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 38. Middle East & Africa clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 39. UAE clear whey protein market estimates & forecasts, 2021 - 2033 (USD Million; Metric Tons)
- 40. Key company categorization
- 41. Company market share analysis, 2024
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