PUBLISHER: Grand View Research | PRODUCT CODE: 1869935
PUBLISHER: Grand View Research | PRODUCT CODE: 1869935
The global in-store digital advertising display market size was estimated at USD 4.59 billion in 2024 and is projected to reach USD 10.28 billion by 2033, growing at a CAGR of 9.7% from 2025 to 2033. The rising adoption of connected retail ecosystems is driving the market growth.
The rapid urbanization and modernization of retail infrastructure are driving the growth of the in-store digital advertising display industry. As cities expand and consumer spending power rises, shopping malls, supermarkets, and lifestyle stores are investing heavily in digital transformation to attract tech-savvy urban shoppers. These modern retail formats demand visually engaging and technologically advanced advertising solutions that enhance store ambiance and encourage impulse purchases. In-store digital displays offer the flexibility to deliver high-impact visuals and promotional content in real time, creating dynamic shopping environments that align with modern urban lifestyles. In markets like Brazil, India, and Southeast Asia, where organized retail is expanding rapidly, this modernization of physical spaces is directly contributing to the widespread installation of in-store digital advertising display systems.
The growing adoption of 5G and improved connectivity infrastructure, which is enabling faster data transmission and real-time content updates across multiple store locations, is driving market growth. Retailers can now manage and synchronize hundreds of displays simultaneously using cloud-based platforms, ensuring consistent messaging and seamless updates without manual intervention. This connectivity also allows for integration with IoT sensors and AI algorithms that adjust advertisements based on environmental conditions, such as temperature, time of day, or foot traffic density. As 5G networks continue to roll out globally, the ability to stream high-definition, interactive content on in-store displays is becoming more efficient and cost-effective, fueling further adoption of connected digital signage solutions.
Global In-Store Digital Advertising Display Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the in-store digital advertising display market report based on component, product type, technology, resolution, screen size, end use, and region: