PUBLISHER: Grand View Research | PRODUCT CODE: 1869972
PUBLISHER: Grand View Research | PRODUCT CODE: 1869972
The global premium spirits market size was estimated at USD 233.96 billion in 2024 and is projected to reach USD 546.67 billion in 2033, growing at a CAGR of 10.1% from 2025 to 2033. The growing popularity of high-end drinks among the millennial population has been fueling market growth across the world.
Cocktails such as margaritas, martinis, and Manhattans have gained remarkable traction in the developed economies of North America and Europe. Furthermore, the growing popularity of the cocktail culture in developing countries, such as China and India, is expected to expand the scope of premium spirits. Over the past few years, the growth of the high-end alcohol segment has been outpacing the growth of the overall segment, and hence, pushing the overall consumption of alcohol all over the world.
Another important factor driving the market for premium spirits is the focus on authenticity and provenance. Consumers are increasingly interested in the story behind the products they consume, including where and how the spirits are made. This has led to a growing preference for premium spirits that are produced using traditional methods, high-quality ingredients, and a strong emphasis on craftsmanship and heritage.
In recent years, millennials made up a sizable portion of alcohol consumers, and this trend is projected to continue over the forecast period. The generation has a sizable amount of purchasing power and is over the legal drinking age (LDA). In addition, premium spirits are made from natural ingredients and are of better quality than regular liquor. These factors are expected to drive the market forward over the forecast period.
The premium spirits industry is primarily driven by an increase in disposable income. Customers with high disposable income have access to the best quality spirits. Customers are paying more for high-quality, premium products because they are becoming more conscious of their drinking habits. In addition, the increasing trend of visiting pubs and bars among the youth is expected to drive the market forward.
However, rising government regulations on alcohol, rising health consciousness among consumers, and increasing shifts in consumer preferences toward low or no-alcohol drinks over traditional alcoholic ones are the main factors acting as restraints and are expected to hinder the market growth.
Global Premium Spirits Market Report Segmentation
This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global premium spirits market report based on product, distribution channel, and region: