PUBLISHER: Grand View Research | PRODUCT CODE: 1888718
PUBLISHER: Grand View Research | PRODUCT CODE: 1888718
The global cut flower packaging market size was estimated at USD 9.59 billion in 2024 and is projected to reach USD 17.81 billion by 2033, growing at a CAGR of 7.2% from 2025 to 2033. The global cut flower packaging industry is driven by the growing demand for fresh flowers across retail and e-commerce channels, supported by expanding floriculture trade worldwide.
In addition, rising consumer preference for sustainable and visually appealing packaging solutions enhances market growth. Flowers are central to celebrations such as weddings, anniversaries, birthdays, and corporate events, fueling steady demand for protective and aesthetic packaging solutions. The expansion of the event management and wedding industries, particularly in regions such as the Asia Pacific and North America, has amplified this need. For instance, according to the Government of India, India's wedding industry stands as the world's second-largest, hosting around 10.0 million weddings annually and commanding an estimated market size of USD 130.0 billion per year, positioning it as the fourth-largest industry in the country. This outlook drives bulk demand for cut flowers and decorative floral packaging. Similarly, florists and retailers in Western countries rely heavily on customized packaging, such as sleeves, wraps, and boxes, to enhance visual appeal and maintain freshness during transportation and display.
The rapid expansion of online flower delivery services has significantly influenced the market. E-commerce players such as 1-800-Flowers, Interflora, and Bloom & Wild are investing in innovative, durable, and temperature-resistant packaging to ensure safe delivery of delicate flowers to consumers' doorsteps. Packaging solutions now incorporate moisture-retaining materials, ventilation features, and corrugated protective inserts to prevent damage and dehydration during shipping. The convenience of ordering flowers online, combined with last-mile delivery optimization, has increased the global circulation of packaged flowers, driving demand for lightweight, recyclable, and cost-effective packaging formats suitable for courier transport.
Sustainability has become a defining trend in the cut flower packaging industry. Growing environmental awareness and regulations restricting single-use plastics have pushed manufacturers toward biodegradable, compostable, and recyclable materials. Brands are increasingly adopting paper-based wraps, plant-based films, and water-soluble coatings to replace conventional plastic packaging. For instance, European packaging suppliers have introduced compostable cellophane made from wood pulp and starch-based bioplastics to meet the EU's circular economy goals. These eco-conscious initiatives not only help brands comply with environmental policies but also enhance their market appeal among eco-aware consumers, particularly in premium floral retail segments.
Innovations in packaging technology are further driving the growth of the cut flower packaging industry. Advanced materials that offer better breathability, humidity control, and ethylene absorption are increasingly being used to extend the shelf life of flowers during storage and transportation. Modified atmosphere packaging (MAP), anti-fog films, and moisture control sachets help maintain optimal conditions for flower freshness. For example, Dutch exporters, the largest players in the global flower trade, utilize temperature-controlled corrugated boxes with integrated hydration systems to preserve blooms during long-haul shipments. Such technological progress enables suppliers to reduce waste, enhance product quality, and cater to international markets, reinforcing the industry's global expansion.
Global Cut Flower Packaging Market Report Segmentation
This report forecasts revenue growth at a global level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global cut flower packaging market report based on material, product, and region: