PUBLISHER: Grand View Research | PRODUCT CODE: 1888885
PUBLISHER: Grand View Research | PRODUCT CODE: 1888885
The global popping boba market size was estimated at USD 440.6 million in 2024 and is projected to reach USD 780.6 million by 2030, growing at a CAGR of 10.1% from 2025 to 2030. Popping boba, also known as tapioca pearls, are translucent spheres filled with fruit juice or other flavors that burst upon consumption, adding a textural and sensory element to drinks.
Its popularity has gained momentum in the food and beverage industry, particularly among younger consumers seeking experiential eating and drinking options. The popularity of popping boba is enhanced by the influence of social media platforms, where visually appealing food and drink items are extensively shared and popularized, thereby fueling interest in and consumption of products, including popping boba. Popping boba, a gluten-free, low-calorie, and vegan option, appeals to health-conscious consumers. Moreover, the demand for exotic flavors and textures has fueled the growth of popping boba varieties, including fruit-flavored, tea-infused, and alcoholic options. Restaurants, cafes, and dessert shops incorporate popping boba into their menus to meet the growing demand for innovative and flavorful offerings. In addition, supermarkets and convenience stores are experiencing a surge in sales as consumers seek convenient and affordable ways to enjoy popping boba at home.
The expanding popularity of bubble tea across developed and emerging regions has significantly boosted the use of popping boba as a key ingredient in beverages and desserts. Flavor diversification, product innovation, and wider retail and e-commerce availability have further supported market expansion. Increasing disposable incomes, urban lifestyles, and the trend toward visually appealing, social media-friendly foods also fuel demand for popping boba worldwide.
The rising popularity of Asian-inspired cuisine and beverages, particularly in Western markets, has significantly contributed to the market growth. Social media trends also play a crucial role, with aesthetically pleasing drinks featuring popping boba becoming viral sensations. The vibrant colors and playful nature of these beverages make them ideal for photo-sharing platforms, further driving consumer interest and demand. Brands have responded to the demand for innovative, healthy, and ethically sourced ingredients by introducing various flavors, including tropical fruits, exotic blends, and savory varieties.
Technological advancements also enhance the popping boba experience. Automated boba machines that precisely control the size and consistency of the popping boba streamline the production and ensure consistent quality. Furthermore, online platforms facilitate the purchase and delivery of popping boba, making it accessible to a wider audience. The future of popping boba is bright, with ongoing innovation and growing demand for unique and customizable beverage experiences poised to propel the market to new heights.
Global Popping Boba Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2030. For this study, Grand View Research has segmented the global popping boba market report based on the flavor, application, distribution channel, and region: